Recent events
Recent events tied to this brand in public sources.
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2026
Porsche and La Marzocco launch limited coffee machine and grinder set
Porsche and Italian coffee-machine brand La Marzocco launched a limited co-branded set comprising the Linea Micra RS 2.7 espresso machine and Pico RS 2.7 grinder. The set is limited to 911 units worldwide; the grinder is priced at 12,800 yuan, the espresso machine at 48,200 yuan, and the combined set at 61,000 yuan.
2026
Porsche unveils Mission S mid-engine supercar in New York
Porsche officially unveiled the all-new Mission S, a new mid-engine supercar, at a pier in Queens, New York. Porsche said a mid-engine supercar platform positioned above its concept cars is under development and, unlike the one-off Mission X hypercar, will become a regular production member of the lineup. According to the report, the platform is compatible with pure combustion, hybrid and plug-in hybrid powertrains but offers no pure-electric version; production-version performance is expected to fall between the 911 and the 918 Spyder, a V8 engine is possible, and the model is to be built alongside the 911 in Zuffenhausen.
2026
Porsche Vibe Seoul opens new chapter in brand experience
Porsche Newsroom reported that 'Porsche Vibe Seoul' opens a new chapter in brand experience, marking the launch of a new chapter of the Porsche Vibe Seoul brand experience in Seoul, South Korea.
2026
Porsche introduces GaN-based Burmester 3D High-End Surround Sound System
Porsche has adapted GaN technology for its first automotive application in the Burmester 3D High-End Surround Sound System, with the GaN-based chip handling voltage conversion for the 400-watt subwoofer amplifier. The technology is scheduled to make its production debut in a future Porsche vehicle in 2027.
2026
Porsche nine-month sales slide 16% on weak China demand
Porsche's nine-month sales fell 16%, attributed to weak demand in China, with the company focusing on value over volume.
2026
Porsche AG increases its stake in Manthey Racing GmbH
Porsche AG reports that it has increased its stake in Manthey Racing GmbH. The available source consists of a headline only and does not state the size of the new stake, the previous holding, or transaction terms.
2026
Porsche announces up to 9,000 job cuts under 'Sportwagenschmiede '35' strategy and explicit return to combustion-engine sports cars
Porsche AG, at a Capital Markets Day held at its Weissach R&D center, announced the medium-term 'Sportwagenschmiede '35' strategy: it plans to cut 9,000 jobs (functional department headcount to shrink by up to 30% and management roles by 40% in the medium term) while committing to secure core workforce jobs until 2035. Alongside the downsizing, Porsche will increase mid-to-large sports car models and explicitly return to combustion engines, aiming to improve profitability after a sharp earnings deterioration.
2026
Porsche releases Sportwagenschmiede'35 mid-term strategy with organizational streamlining and product refocus
Porsche recently released its 'Sportwagenschmiede'35' mid-term strategy oriented toward 2035, which streamlines the organization (mid-term reduction of 40% of management positions and up to 30% of functional department headcount), merges Porsche Engineering and Porsche Digital into a Porsche technology company, plans to cut about 20% of model derivatives, targets up to 20% lower vehicle development costs and up to 30% lower production labor costs, and commits to continuing internal-combustion and plug-in hybrid development alongside electric models, with the electric 718 Boxster and Cayman slated for full-year production from 2028. The plan builds on a previously agreed consensus between management and labor representatives to cut about 9,000 jobs by 2035, roughly one fifth of the workforce, and sets mid-term revenue of EUR 41-45 billion with a long-term 15% return-on-sales target.
2026
Porsche braces for lower sales era and seeks a lifeline from luxury
Porsche is preparing for a period of lower sales and is seeking a lifeline in the luxury segment, according to a Reuters report.
2026
Porsche unveils 'Sportwagenschmiede ’35' strategy with plan to cut about 9,000 jobs
On October 7, 2026, Porsche presented its 'Sportwagenschmiede ’35' strategy at the Weissach development center, planning to refocus resources on high-end sports cars and high-margin models and to lower the break-even point to below 200,000 annual unit sales through a leaner organization, reduced product-line complexity and higher production efficiency. Under a 'future package' agreed with employee representatives, it plans to cut about 9,000 jobs through natural attrition, early retirement and voluntary departures, while guaranteeing core employees' positions until 2035. The plan also includes expanding high-end sports car and D/E-segment lines, developing a new mid-engine supercar platform, keeping the 911 from becoming fully electric, and launching electric 718 Boxster and 718 Cayman models in 2028.
2026
Porsche plans to cut 25% of its workforce amid falling profits
Porsche, facing falling profits, plans to cut 25% of its work force, according to a New York Times report.
2026
Porsche presents new strategy through to 2035
Porsche presented a new corporate strategy running through to 2035, centered on new sports cars, greater exclusivity and stronger profitability.
2026
Porsche unveils 2035 strategy with 9,000 job cuts and sub-200,000-unit break-even target
At its Capital Markets Day on October 7, Porsche presented its new 2035 strategy Sportwagenschmiede'35 under the guiding principle of 'quality over quantity'. The plan sets a medium-term group return-on-sales target of 10% to 15%, a medium-term revenue target of 41-45 billion euros, and lowers the break-even point to below 200,000 vehicles per year based on a very conservative forecast for the Chinese market. On organization and costs, Porsche has reached a 'future package' with employee representatives to cut 9,000 positions while securing core employee jobs until 2035; management positions will fall by 40% and direct and indirect function headcount by 25%, targeting 30%. The strategy also plans to cut model derivatives by about 20%, includes product plans such as the all-electric 718 Boxster and Cayman and a new B-segment SUV in 2028, and plans to close Cellforce Group, Porsche's electric bicycle business, and Cetitec's R&D and production operations.
2026
TCS to acquire Porsche's IT consulting subsidiary MHP for €320 million
Tata Consultancy Services agreed to acquire 100% of MHP Management- und IT-Beratung GmbH, Porsche AG's management and IT consulting subsidiary, for an enterprise value of €320 million (about ₹3,570 crore), subject to regulatory approvals expected to complete in three to four months.
2026
Porsche introduces 911 Challenge entry-level race car
Porsche introduced the 911 Challenge, a new entry-level race car based on the road-going 911 GT3, priced at $275,000 and replacing the 718 Cayman GT4 RS Clubsport at the bottom of Porsche's motorsport lineup.
2026
Volkswagen presents restructuring and job-cut plans to workers in Germany
Volkswagen AG management, led by CEO Oliver Blume and VW brand chief Thomas Schäfer, presented cutback plans at the company's main Wolfsburg factory on Tuesday, the first of a series of townhall gatherings across Germany. Labor representatives warned the planned cuts could eventually affect as many as 140,000 jobs, while management has outlined cuts that could eliminate as many as 100,000 positions.
2026
Volkswagen CEO warns of further layoffs, employees boo
Volkswagen CEO Oliver Blume told about 10,000 workers at the Wolfsburg plant that further job cuts may be needed, saying roughly half of the adjustments would take place in Germany and warning of a permanent disadvantage of up to 1.5 billion euros a year if operations continue as before. Workers booed and whistled, and the works council accused management of withholding information. Volkswagen has already agreed with its 10 brands to cut about 50,000 jobs, mainly at Volkswagen, Audi and Porsche, and says another 50,000 cuts worldwide may be needed.
2026
Porsche signs five-year strategic deal with TCS and MHP worth €1.25 billion
Following TCS's acquisition of MHP, Porsche signed a five-year strategic deal with MHP and TCS worth €1.25 billion (Rs 13,958.75 crore). As part of the deal, TCS will establish a dedicated AI Mobility Centre of Excellence for Porsche.
2026
TCS to acquire Porsche's MHP Management for €320 million
Tata Consultancy Services announced on August 24, 2026 the acquisition of MHP Management- und IT-Beratung GmbH, a subsidiary of German automaker Porsche, for an enterprise value of €320 million ($373.33 million). TCS will acquire 100 percent of the company's shares, with the deal expected to close within three to four months.
2026
Porsche launches MT Package for 2027 911 Carrera S in North America
Porsche introduced the MT Package for the 2027 model year 911 Carrera S, bringing a six-speed manual transmission back to the 992.2 generation. The package includes a 3.0-liter twin-turbo flat-six with 473 hp, PASM Sport suspension, rear-axle steering and the Sport Chrono package, and is limited to the US and Canadian markets with deliveries expected by the end of the year.