Positive Grid
Music technology company building smart guitar amplifiers, effects hardware, and tone-shaping software.
Last updated September 11, 2026
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Overview
Positive Grid describes itself as a company of musicians, engineers, and innovators founded in 2011 by a team of musicians and tech obsessives. It builds smart, connected tools for guitar players, including the Spark series of smart amps, the REACTOR intelligent guitar combo amplifier, the Spark NEO series of smart guitar headphones, and BIAS X tone-shaping software. The company states that millions of musicians use its products, from hobbyists at home to professionals on stage.
History
Positive Grid states it was founded in 2011 by a team of musicians and tech obsessives. The company says it began with a question about how technology can make playing music simpler, smarter, and more inspiring, and that it has moved from early tone-shaping software to award-winning hardware and musician-first features. Its homepage states that for 15 years it has been pushing the boundaries of guitar technology, from pioneering tone software to smart amps and AI-powered creation.
Products and positioning
Smart, connected, musician-first guitar tools designed to inspire people to play more.
Spark Series
Smart amps with intuitive features like Smart Jam, Auto Chords and AI-enabled tone generation.
REACTOR
A 1x12" combo amp powered by Amp Intelligence, available in 50W or 100W with selectable wattage, priced $349–$449.
Spark NEO Series
Wired and wireless premium smart guitar headphones with built-in amps, effects, AI-powered tone shaping and custom-tuned drivers.
BIAS X
Tone-shaping professional guitar software for creating, tweaking and perfecting sound.
Spark MINI Vai
Custom-designed by Steve Vai, capturing his iconic sound and personal design touch.
REAMPED
Professionally restored Spark guitar amplifiers with factory warranty at a more accessible price.
Recent events
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