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Retailer / private label

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Prénatal is a shop chain of children's clothing and toys, founded in France in 1947, which entered Italy in 1963.

Last updated September 11, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Prénatal is a shop chain of children's clothing and toys. It was founded in France in 1947 and entered Italy in 1963 with its first point of sale in Milan. As of 2023 it celebrated 60 years of continuous presence in Italy, with 169 points of sale there. The brand is also present in Spain, Portugal and Greece, with 242 points of sale in total. Its assortment includes leading puericulture brands as well as its own Prénatal-brand collection of clothing for expectant mothers, new mothers and children aged 0-10.

History

Prénatal is a shop chain of children's clothing and toys. It was founded in France in 1947 and entered Italy in 1963 with its first point of sale in Milan. In 2023 it celebrated 60 years of continuous presence and relationship with Italian families, with 169 points of sale in Italy. The brand is also present in Spain, Portugal and Greece, with 242 points of sale in total.

Products and positioning

  • Prénatal-brand clothing collection

    A wide range of clothing designed specifically for expectant mothers and new mothers and for children aged 0-10.

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