Prataap Snacks

Prataap Snacks is an Indian packaged-snack manufacturer best known for its 'Yellow Diamond' brand of potato chips, namkeen (savoury mixes), extruded snacks and related savoury products. The company was founded in 2003 by Amit Kumat and is headquartered in Indore, Madhya Pradesh. It built its business around affordable, small-pack savoury snacks sold through a large general-trade distribution network, positioning itself as a value-for-money challenger to larger national snack brands. Its product range spans potato chips in multiple flavours, namkeen mixtures, extruded and pellet-based snacks, and puff-style products, typically sold in low-price point packs aimed at mass-market Indian consumers. The Yellow Diamond brand is the company's principal consumer-facing identity, supported by a portfolio of sub-brands across the savoury snack category. Prataap Snacks operates manufacturing facilities in India and distributes nationally, with a particular emphasis on tier-2 and tier-3 towns and rural markets where affordable snack packs are a large category. The company has been publicly listed in India, trading on the National Stock Exchange and BSE, which gave it access to capital for capacity expansion and brand building. As a mid-sized Indian snack player, Prataap Snacks competes with large multinational and domestic snack companies while differentiating on price points, regional flavour preferences and deep distribution reach. Its brand identity is closely tied to the Yellow Diamond mark and to value-priced savoury snacking for the Indian mass market.

Prataap Snacks was founded in 2003 by Amit Kumat, with operations based in Indore, Madhya Pradesh. The company entered the Indian packaged-snack market with savoury products sold under the Yellow Diamond brand, targeting mass-market consumers with affordable small packs. Over the following years the company expanded its product range from potato chips into namkeen mixtures, extruded and pellet-based snacks and puff-style products, and built out a national distribution network with a strong emphasis on tier-2 and tier-3 towns and rural markets. Manufacturing capacity was added at facilities in India to support this growth. The company later became a publicly listed entity in India, with its shares trading on the National Stock Exchange and BSE under the ticker DIAMONDYD, giving it capital for capacity expansion and brand investment. It has since operated as a mid-sized challenger in the Indian snack category, competing with larger multinational and domestic snack companies on price points, regional flavours and distribution depth.

• 2003

  Prataap Snacks founded by Amit Kumat, headquartered in Indore, Madhya Pradesh.

• Company lists its shares in India, trading on the NSE and BSE under the ticker DIAMONDYD.

Value-for-money Indian savoury snack brand with mass-market, small-pack distribution reach.

• Yellow Diamond potato chips

• Yellow Diamond namkeen

• Extruded and pellet snacks

• 2026.08.28

  Reported2026.08.29

  Prataap Snacks completes acquisition of RLOP Food Processing[1]Prataap Snacks 完成对 RLOP Food Processing 的收购business-standard.com

  Prataap Snacks completed the acquisition of 100% of the issued, subscribed and paid-up share capital of RLOP Food Processing from its existing shareholders on 28 August 2026 for an aggregate consideration of Rs.15,44,60,000, making RLOP Food Processing a wholly-owned subsidiary. The acquisition is strategic as the target holds government-allotted leasehold land intended for Prataap Snacks' proposed greenfield manufacturing project.

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1. 1Prataap Snacks 完成对 RLOP Food Processing 的收购business-standard.com