Prigat
Prigat is an Israeli juice and syrup brand and manufacturer associated with Gat Foods.
Last updated August 24, 2026
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Overview
Prigat is an Israeli juice and syrup brand whose origins date to a fruit-and-vegetable processing factory established by the leaders of the Givat Haim kibbutz in 1940. The factory was named Gat in 1941 and initially produced preserved foods including jams, tomato purée and applesauce. Its early development was closely connected with the food-supply needs of Mandatory Palestine: in 1943, the British Army ordered 775,000 bottles of syrup from the company for 55,000 Palestinian pounds. This order helped establish the factory as a significant processor and supplier rather than simply a local kibbutz enterprise. The company expanded its technical capabilities in 1947 by adopting mechanical juice extraction based on the FMC citrus juice extractor. After Israeli independence, Gat broadened its product portfolio and industrial base. It marketed canned sweetcorn seeds in 1957, established a peanut factory in 1959, and created a frozen-juice and frozen-vegetables department in 1962. The peanut operation was later separated from the juice business and is not part of Prigat's present activity. In 1958, the trademark Jaffa Champion was approved for use in overseas marketing, reflecting the company's early interest in export markets. The Prigat name was first used for the company's frozen-food department in 1977. During the following decade, the business added several important packaging and product capabilities: a plastic plant for six-fluid-ounce frozen-juice and vegetable boxes was established in 1976, a small-bag juice line was introduced in 1982, and a paperboard-carton juice line followed in 1987. The company entered the Romanian market in 1993 and established a squeezed-juice production line in 1995. These developments moved the business from preserved agricultural products toward a more recognizable branded beverage operation spanning frozen, packaged and squeezed juice formats. In 2003, Prigat merged with Israel Beer Breweries. The brand is described as being owned by Gat Foods and Israel Beer Breweries, with production and headquarters associated with the two Givat Haim kibbutzim near Hadera. A Wikipedia account identified Prigat as Israel's second-largest juice-industry manufacturer and reported 280 employees in 2006. The same account described Israel as the brand's primary market while recording exports or products in 15 additional countries. It also estimated overseas export revenue at US$65.5 million in 2006, representing 59.5 percent of total revenue; this historical figure should not be treated as a current financial measure. Prigat's portfolio has centered on fruit juices, squeezed juices, frozen juice products and syrups. Its beverages have also been served on El Al flights, giving the brand visibility in Israeli aviation and international travel. Beyond commercial activity, Prigat participated with the Jewish National Fund in tree-planting and environmental restoration. By 2006, the company was reported to have spent 3 million Israeli new shekels on tree planting, including the planting of orchards covering 2 million square metres in the Negev, and employees participated in restoration work at Birya Forest after rocket damage during the 2006 Lebanon War. The available reference material documents Prigat's historical development, manufacturing expansion, export activity and community initiatives, but does not provide enough current information to describe its present ownership structure, leadership, exact product assortment, financial performance or official digital channels in detail.
History
Prigat developed from a fruit-and-vegetable processing factory founded in 1940 by the leaders of the Givat Haim kibbutz. The facility was named Gat in 1941 and first sold preserved foods such as jams, tomato purée and applesauce. A large 1943 syrup order from the British Army in Mandatory Palestine demonstrated the factory's ability to supply institutional customers at scale. In 1947, the company introduced mechanical juice extraction using technology based on the FMC citrus juice extractor. Following Israeli independence, Gat expanded into additional food categories and manufacturing processes. It marketed canned sweetcorn seeds in 1957, obtained approval for the Jaffa Champion trademark for overseas marketing in 1958, and opened a peanut factory in 1959. A frozen-juice and frozen-vegetables department followed in 1962. The peanut business was subsequently separated from the juice operation. The Prigat trademark was first associated with the frozen-food department in 1977, although the company's later identity became primarily connected with juices and fruit beverages. Manufacturing and packaging capacity expanded through a plastic factory for small frozen-juice and vegetable boxes in 1976, a small-bag juice line in 1982, a paperboard-carton line in 1987, and a squeezed-juice line in 1995. The company began marketing in Romania in 1993, adding to its international activity. In 2003, Prigat merged with Israel Beer Breweries. The brand's headquarters are associated with Givat Haim (Meuhad) and Givat Haim (Ichud), two kibbutzim near Hadera. Reference material identifies Gat Foods and Israel Beer Breweries as owners and describes Israel as Prigat's main market. It also records exports or products in a group of markets across Europe, North America, Africa and Australia. In 2006, Prigat was described as Israel's second-largest juice manufacturer and was reported to have 280 employees. The company's activities have included packaged, squeezed and frozen juices as well as syrups. Prigat beverages have been served on El Al flights. The brand also participated in Jewish National Fund tree-planting and forest-restoration work, including projects in the Negev and at Birya Forest after the 2006 Lebanon War. The supplied sources do not establish a detailed current management roster, current financial position or a definitive modern product catalogue.
- 2003
Merger with Israel Beer Breweries
[1]Prigat merged with Israel Beer Breweries.
- 1995
Squeezed-juice line established
[1]The company created a production line for squeezed juice.
- 1993
Romanian marketing begins
[1]Prigat began marketing products in Romania.
- 1987
Paperboard-carton line established
[1]The company added a production line for juice packaged in paperboard cartons.
- 1982
Small-bag juice line established
[1]A production line for juice in small bags was introduced.
- 1977
Prigat trademark enters use
[1]The Prigat trademark was first used for the company's frozen-food department.
- 1971
Exporter award received
[1]The company received an award recognizing export performance.
- 1962
Frozen-food department established
[1]The company established a department for frozen juice and vegetables.
- 1958
Jaffa Champion trademark approved
[1]Approval was granted for the Jaffa Champion trademark for marketing outside Israel.
- 1957
Canned sweetcorn product added
[1]The company began marketing sweetcorn seeds in tin cans.
Products and positioning
An Israeli fruit-beverage and juice-processing brand with roots in kibbutz agriculture, a broad packaged-juice manufacturing history and an export presence beyond its domestic market.
Juice beverages
Packaged fruit juices
Prigat's core beverage activity consists of fruit juices sold in packaged formats. The company developed multiple packaging capabilities over time, including paperboard cartons and small bags, helping it serve household, institutional and travel-related consumption occasions.
Juice beverages · 1995
Squeezed juices
A dedicated squeezed-juice production line was established in 1995. The line represents Prigat's expansion from preserved and extracted juice products into a format associated with freshly squeezed or minimally processed fruit beverages.
Frozen beverages · 1962
Frozen juice products
Frozen juice became part of the company's portfolio through a frozen-juice and frozen-vegetables department established in 1962. Prigat later developed dedicated packaging capacity for frozen juice and vegetables, including small plastic boxes.
Beverage concentrates · 1941
Syrups
Syrup was among Gat's earliest commercial products. The category gained early scale through a 1943 British Army order for hundreds of thousands of bottles, although the supplied sources do not specify the current syrup range.
Marketing campaigns
- 2006Jewish National Fund tree-planting and forest restoration
Israel
Prigat worked with the Jewish National Fund on tree planting and environmental restoration. The available account reports 3 million Israeli new shekels in total spending, including orchards covering 2 million square metres in the Negev, and describes employee participation in restoring Birya Forest after rocket damage during the 2006 Lebanon War.
Outcome. The reported projects expanded planted orchard areas and supported restoration of Birya Forest.
Brand decisions
2003
Merge with Israel Beer BreweriesM&ABackground
Prigat had developed a substantial juice-manufacturing and export operation.
Action taken
Prigat merged with Israel Beer Breweries.
Aftermath
The brand became associated with an ownership structure involving Gat Foods and Israel Beer Breweries.
1977
Introduce the Prigat trademarkStrategyBackground
The business had developed frozen juice and vegetable operations alongside its earlier preserved-food activities.
Action taken
The Prigat trademark was first applied to the frozen-food department.
Aftermath
Prigat subsequently became the principal brand identity associated with the company's juice business.
1947
Adopt mechanical juice extractionStrategyBackground
The company was developing from a preserved-food factory into a juice manufacturer and required greater processing capability.
Action taken
It began using mechanical extraction technology based on the FMC citrus juice extractor.
Aftermath
The move supported the company's subsequent expansion in juice production.
Sources1 sources
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