Prima Max

Prima Max is a Czech television channel and a member of the Prima television channel portfolio. It began broadcasting on 20 November 2015, launching as the fifth television channel associated with Prima televize. Its first broadcast began at 20:11 with Martin Scorsese's American film The Wolf of Wall Street, establishing a clear emphasis on feature-film programming from the outset. The channel received a broadcasting licence for a twelve-year period. The service was positioned as a complementary channel within the Prima portfolio rather than as a general-purpose national broadcaster. Its programming has primarily targeted viewers between 25 and 45, as well as parents with children. Foreign productions form the core of its schedule, particularly films and other entertainment titles, while selected repeats of programs originally shown on Prima's main channel provide additional schedule depth and cross-portfolio value. Prima Max's launch was supported by immediate audience attention. During its first days on air, the channel achieved an average audience share above 2% among viewers aged 15 and older and above 3% in the commercially important 15–54 demographic. The opening film, The Wolf of Wall Street, was watched by approximately 135,000 viewers, while the premiere of Total Recall on the channel's second evening attracted approximately 121,000 viewers. These early results indicated that the channel could quickly establish a measurable position in the Czech television market despite being a new entrant. The brand's identity is therefore built around accessible film entertainment, a comparatively focused audience proposition, and integration with the broader Prima television ecosystem. Its schedule combines internationally produced films with selected repeats from Prima's existing programming assets. Publicly available reference material identifies the channel's launch, licensing framework, audience targeting, programming orientation, and early ratings, but does not provide sufficiently detailed information for a fuller account of its later ownership structure, management, subsequent programming strategy, or current audience performance.

Prima Max was introduced as the fifth television channel in the Prima televize portfolio and commenced broadcasting in the Czech Republic on 20 November 2015 at 20:11. The channel launched with the American film The Wolf of Wall Street, a choice that immediately communicated its emphasis on international film and entertainment content. Its licence was granted for a twelve-year period. The channel was designed to complement, rather than duplicate completely, the role of Prima's principal channel. Its stated audience included viewers aged 25–45 and parents with children. Foreign productions formed the central programming category, while the schedule also incorporated repeats of selected programs previously broadcast by Prima. This mix allowed Prima Max to present a distinct film-oriented proposition while making use of programming resources already available within the broader Prima television operation. Prima Max achieved measurable reach almost immediately after launch. In its first days, the channel recorded an average share exceeding 2% in the 15+ audience segment and exceeding 3% among viewers aged 15–54. The launch film reached approximately 135,000 viewers, and the second-evening premiere of Total Recall reached approximately 121,000 viewers. These figures were reported as early indicators of the channel's market reception. The available reference material documents the launch, initial licence, audience target, programming concept, and opening ratings. It does not establish a detailed chronology of later management appointments, ownership changes, rebrands, major controversies, or subsequent strategic decisions. Accordingly, those areas remain unfilled rather than inferred.

• 2015

  Prima Max launched

  [1]Prima Maxen.wikipedia.org

  Prima Max began broadcasting in the Czech Republic on 20 November 2015 at 20:11 as the fifth television channel of Prima televize.

• 2015

  The channel received a twelve-year licence

  [1]Prima Maxen.wikipedia.org

  Prima Max obtained a broadcasting licence with a twelve-year term.

• 2015

  Opening film broadcast

  [1]Prima Maxen.wikipedia.org

  The Wolf of Wall Street was the first film shown on Prima Max and attracted approximately 135,000 viewers.

• 2015

  Early audience performance reported

  [1]Prima Maxen.wikipedia.org

  The channel's first days produced average shares above 2% among viewers aged 15 and older and above 3% among viewers aged 15–54.

A Czech entertainment television channel centered on foreign films and other international productions, with selected repeats from the wider Prima portfolio and programming aimed especially at adults aged 25–45 and families.

• Television channel · 2015

  Prima Max television channel

  The core offering is a Czech television channel focused mainly on foreign productions, especially feature films and entertainment programming. Its schedule also includes repeats of selected programs from Prima's main channel. The channel was introduced for adults aged 25–45 and parents with children, giving it a broad entertainment profile within the Prima portfolio.

• 2015

  Launch of a film-oriented Prima channelProduct launch

  Background

  Prima televize expanded its channel portfolio with a service aimed at viewers aged 25–45 and parents with children.

  Action taken

  Prima Max began broadcasting on 20 November 2015, leading with The Wolf of Wall Street and a schedule centered on foreign productions.

  Aftermath

  The channel reported early average shares above 2% in the 15+ audience and above 3% in the 15–54 audience. Its launch film attracted approximately 135,000 viewers.

  Source

1. 1Prima Maxen.wikipedia.org
2. 2Prima Max official websitemax.iprima.cz