Prima Star

Prima Star is a Czech television channel operated within the FTV Prima group. Its programming proposition is centered primarily on the group's own archive, drawing on earlier entertainment formats, series, films, and dramatic productions rather than positioning itself as a general-purpose first-run channel. In this respect, the station extends the reach and commercial life of material already associated with the Prima television portfolio while giving the group an additional linear outlet in the Czech market. The channel was developed during 2021 as part of FTV Prima's expansion of its television offering. FTV Prima submitted its application for a broadcasting licence on 1 April 2021. The Czech Council for Radio and Television Broadcasting approved the application at its meeting on 4 May 2021, granting a licence valid for 12 years. A promotional loop began on 1 June 2021 at 10:00 a.m. on the test position in DVB-T2 Multiplex 22. Regular programming commenced on 14 June 2021 at 10:35 a.m. Prima Star's initial distribution strategy combined free-to-air terrestrial broadcasting with pay-television and IPTV availability. It was carried on DVB-T2 Multiplex 22, giving it access to viewers using compatible terrestrial television reception in the Czech Republic. During its first month, the channel was offered exclusively through T-Mobile's television services, including T-Mobile TV and T-Mobile SAT TV. From 14 July 2021, it was also made available through the SledovaniTV and O2 TV platforms. FTV Prima indicated that further operator distribution could follow. The station's value proposition is therefore based on recognizable library content, broad domestic availability, and integration with the wider Prima brand architecture. Its archive-led schedule can serve viewers seeking familiar Czech entertainment and drama while allowing the parent group to reuse established programming across another channel. Publicly available reference material does not identify a separate corporate owner, executive team, financial profile, or international operating footprint for Prima Star. The channel is principally documented as a Czech domestic television service within the FTV Prima group.

Prima Star was created by FTV Prima as a Czech television channel dedicated principally to programming from the group's own archive. Its emphasis on established entertainment and dramatic productions distinguishes it from a channel built primarily around new commissions or a broad news-and-general-entertainment schedule. The archive-based concept gives FTV Prima another outlet for previously produced material and places familiar programming within a dedicated linear channel brand. The regulatory process began on 1 April 2021, when FTV Prima filed an application for a licence to operate the new service. The Council for Radio and Television Broadcasting approved the application at a meeting on 4 May 2021. The licence was reported to have a 12-year validity period, providing the formal basis for the station's launch and continued operation. Prima Star first appeared in test form on 1 June 2021. At 10:00 a.m. that day, a promotional loop was introduced on the Test-1 position in DVB-T2 Multiplex 22. This preparatory transmission allowed the service to be identified and promoted before its full schedule began. Regular broadcasting followed on Monday, 14 June 2021, starting at 10:35 a.m. Distribution was introduced in stages. The channel was carried terrestrially through DVB-T2 Multiplex 22, while its initial pay-television availability was through T-Mobile TV and T-Mobile SAT TV. For the first month, those T-Mobile services were described as the exclusive television-platform distributors. From 14 July 2021, Prima Star was added to SledovaniTV and O2 TV, broadening its availability to Czech IPTV and pay-television households. The launch information also indicated that additional operators could carry the channel in the future. The publicly documented history of Prima Star is currently concentrated around its creation, licensing, launch, and distribution rollout. Available reference material does not provide a separately identified founder, headquarters, executive roster, financial results, ownership details beyond its association with FTV Prima, or a record of major controversies. Prima Star is best understood as a Czech domestic broadcast-station brand within the FTV Prima group, with its identity anchored in the reuse and presentation of the group's entertainment and drama archive.

• 2021

  Licence application submitted

  [1]Prima Staren.wikipedia.org

  FTV Prima submitted an application for a licence to broadcast the planned Prima Star channel on 1 April 2021.

• 2021

  Broadcasting licence approved

  [1]Prima Staren.wikipedia.org

  The Council for Radio and Television Broadcasting approved the application on 4 May 2021 and granted a licence reported as valid for 12 years.

• 2021

  Promotional loop launched

  [1]Prima Staren.wikipedia.org

  Prima Star began promotional transmission on 1 June 2021 through the Test-1 position in DVB-T2 Multiplex 22.

• 2021

  Regular broadcasting begins

  [1]Prima Staren.wikipedia.org

  The channel started regular programming on 14 June 2021 at 10:35 a.m.

• 2021

  Distribution expands beyond T-Mobile

  [1]Prima Staren.wikipedia.org

  From 14 July 2021, Prima Star became available through SledovaniTV and O2 TV in addition to its existing terrestrial and T-Mobile distribution.

A Czech archive-focused television channel using FTV Prima's established entertainment and drama library to provide a complementary linear service alongside the group's other channels.

• Television channel · 2021

  Prima Star

  Prima Star is a Czech linear television channel belonging to the FTV Prima group. Its schedule is primarily built around the group's archived entertainment programs and dramatic productions. The service launched in 2021 through DVB-T2 Multiplex 22 and was also distributed through selected satellite, IPTV, and pay-television operators. It functions as a complementary channel within the Prima portfolio, using established library content as its principal programming resource.

• 2021

  Launch of the Prima Star channelProduct launch

  Background

  FTV Prima sought to create a channel focused mainly on its own archival entertainment and dramatic productions.

  Action taken

  The group obtained a broadcasting licence, ran a promotional loop from 1 June, and commenced regular broadcasting on 14 June 2021.

  Aftermath

  Prima Star entered the Czech television market and subsequently broadened its platform distribution beyond the initial T-Mobile services.

  Source

• 2021

  Archive-led programming strategyStrategy

  Background

  The channel was conceived around FTV Prima's existing entertainment and drama archive rather than a programming model based mainly on new productions.

  Action taken

  Prima Star was positioned as a dedicated linear outlet for archived Prima content.

  Aftermath

  The strategy provided the group with another Czech broadcast platform for presenting and reusing established programming.

  Source

1. 1Prima Staren.wikipedia.org
2. 2Prima Star official websitestar.iprima.cz