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Primally Pure

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Mindfully made skincare sourced from animals and plants.

Last updated September 2, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Primally Pure is a skincare brand founded by Bethany McDaniel. The brand emphasizes mindfully made skincare sourced from animals and plants, with a focus on regenerative agriculture and organic, wildcrafted ingredients.

History

Primally Pure was founded by Bethany McDaniel. When her family started Primal Pastures, a regenerative and organic livestock farm in Southern California, she began formulating her own skincare replacements using ingredients from the farm.

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