Recent events
Recent events tied to this brand in public sources.
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2026
Primark launches its 2026 ‘Style Your Season’ Christmas campaign
Primark launched its 2026 ‘Style Your Season’ Christmas campaign, showcasing festive fashion, homeware and gifts in store windows, digital channels and social channels.
2026
Primark announces plans for home delivery in Britain
Primark announced plans to launch a home delivery service in Britain. The retailer has not said when it expects to launch the service.
2026
Primark recalls 101 Dalmatians children's coin purses over phthalate levels
On October 15, 2026, the U.S. Consumer Product Safety Commission announced that Primark is recalling about 2,100 101 Dalmatians faux leather children's coin purses due to phthalate levels and a risk of ingestion. No injuries were reported.
2026
WRAP launches Textiles Collections Transition Programme with NEXT, Primark and Tesco funding Phase One
Global environmental action NGO WRAP published the first output of its Textiles Collections Transition Programme, a UK initiative to redesign how post-consumer textiles are collected, sorted, reused and recycled. Retailers NEXT, Primark and Tesco are among the stakeholders backing the industry-wide initiative and are funding Phase One of the programme, which now moves into a co-design phase with a Blueprint due to be published in Spring 2027.
2022
Greggs and Primark announce collaboration
Greggs and Primark announced a collaboration combining fashion and food, including a clothing collection and a Tasty by Greggs café planned for Primark’s Birmingham store.
2022
Greggs and Primark announce Tasty by Greggs café
Greggs and Primark announced a planned 130-seat Tasty by Greggs café at Primark’s Birmingham store, scheduled to open on February 12.
2021
Penneys announces autism-friendly shopping initiative with AsIAm
Penneys announced an autism-friendly shopping initiative developed in partnership with AsIAm, including weekly sensory-friendly shopping hours and support measures across its 36 stores in Ireland.
2021
Penneys partners with Yellow Octopus for textile takeback scheme
Penneys partnered with recycling specialist Yellow Octopus for its Textile Takeback Scheme.
2021
Penneys launches textile takeback scheme in Ireland
Penneys launched a textile takeback scheme across all 36 of its Irish stores. The scheme accepts clothing, footwear, bags and household textiles from any brand and in any condition for resale, recycling or repurposing.
2021
Disney café opens inside Primark in south Essex
A Disney café opened inside a Primark store in south Essex on the day reported.
2021
Primark pledges changes to materials and emissions
Primark announced commitments to use recycled or more sustainable materials in all its clothes by 2030 and to halve its carbon emissions, following backlash against fast fashion and its links to waste and pollution.
2021
AB Foods raises Primark full-year outlook
Associated British Foods raised the full-year profit outlook for its Primark fashion business after sales at reopened stores in the latest quarter exceeded management expectations in all markets.
2021
Primark announces plans for a new website
Primark announced that it will launch a new website early next year, allowing shoppers to view a wider product range before shopping in-store and check stock availability at different stores.
2021
Primark Berkshire stores reopen with extended hours
Primark planned to offer extended opening hours when its Berkshire shops reopened on April 12, 2021.
2021
Primark recalls two jewellery items over allergic reaction concerns
Primark issued a product recall notice for two jewellery items, warning customers that they posed a high risk of allergic skin reaction.
2020
Primark opens its first store in Poland
Primark opened its first store in Poland at the Galeria Młociny shopping centre in Warsaw. The store opening brought Primark’s total to 382 stores across 13 international markets.
2020
Men’s Health announces toiletry and gifting collection for UK retail
Men’s Health announced a new toiletry and gifting collection developed by licensee Thumbs Up UK, with the range planned to go on sale at Superdrug from August and Primark from October 2020.
2020
Primark recalls Kitten Heel Court shoes
Primark US Corp. is recalling about 1,700 pairs of Primark Wide Fit Kitten Heel Court Pumps after elevated Chromium VI levels were identified in the leather insock; the exposure could result in skin irritation. Consumers were urged to stop using the shoes and return them to a Primark store for a full refund.
2020
Primark announces England store reopenings for June 15
Primark announced that it planned to reopen all of its stores in England on June 15, with safety measures including social distancing protocols, hand sanitizer stations, screens at tills and additional cleaning.
2020
Primark closes all UK stores until further notice
Primark announced that it had closed all its UK stores until further notice, citing the health and welfare of employees and customers amid the coronavirus pandemic.