Prior

Prior is a Norwegian food brand associated with eggs and white-meat products, particularly chicken, hen and turkey. The brand originated in 1977, when Norsk Eggcentral changed the name of its Sol-egg brand to Prior. This rebranding placed the products under a new identity while retaining the business's focus on egg-related food production and distribution. The brand was subsequently operated by Prior Norge. Its portfolio is centered on everyday poultry and egg categories rather than a broad, unrelated grocery range. Products associated with Prior include eggs and white meat from chicken, hen and turkey. These categories position the brand within Norway's mainstream chilled and refrigerated food market, serving household consumption and routine meal preparation. A major corporate turning point came in 2006, when Prior Norge merged with Gilde Norsk Kjøtt. The merger created Nortura, a Norwegian food company that became the corporate home of both the Prior and Gilde brands. Following the merger, Prior continued as a consumer-facing brand under Nortura rather than remaining an independent company. The available reference material does not establish a separate headquarters, current executive team, financial results, international operations, or a detailed product-level chronology. Prior's brand identity is therefore best understood as a long-running Norwegian food label within Nortura's portfolio. Its historical continuity comes from the 1977 transition from Sol-egg to Prior and from its survival through the 2006 corporate consolidation. The brand's principal role is to identify eggs and poultry products, especially chicken, hen and turkey, for the Norwegian market.

Prior's documented history begins in Norway in 1977. In that year, Norsk Eggcentral rebranded its Sol-egg products as Prior. The change established the Prior name as a consumer brand for the company's egg business and marked the beginning of the brand's identified history. The available historical record does not specify the individuals responsible for the rebranding or provide further detail about Sol-egg's earlier development. After its creation, Prior was associated with Prior Norge. The brand's product scope developed around eggs and white meat, with chicken, hen and turkey identified as its principal poultry categories. This gave Prior a focused position in Norway's everyday food market, linking the brand to both egg products and poultry sold for household consumption. The most significant organizational change occurred in 2006. Prior Norge merged with Gilde Norsk Kjøtt, another Norwegian food business. The combination formed Nortura, which became the parent company and corporate owner of the Prior brand. The merger ended Prior Norge's existence as the brand's separate corporate home but did not eliminate the Prior name. Instead, Prior continued as a brand within Nortura's broader food portfolio. The available reference material identifies Nortura as the current owner and describes Prior as a brand used on eggs and white meat. It does not provide a detailed account of subsequent product launches, packaging changes, advertising campaigns, international expansion, financial performance, executive appointments, or controversies. Accordingly, the documented history is concentrated on the 1977 rebranding from Sol-egg and the 2006 merger that brought Prior into Nortura.

• 2006

  Prior Norge becomes part of Nortura

  [1]Prior (brand)en.wikipedia.org

  Prior Norge merged with Gilde Norsk Kjøtt, creating Nortura and transferring Prior into the new company's brand portfolio.

• 1977

  Sol-egg is rebranded as Prior

  [1]Prior (brand)en.wikipedia.org

  Norsk Eggcentral changed the name of its Sol-egg brand to Prior, establishing the Prior identity in Norway's egg market.

A mainstream Norwegian food brand focused on eggs and white meat, including chicken, hen and turkey, and operated within Nortura's branded food portfolio.

• Eggs · 1977

  Prior eggs

  Eggs are the product category at the historical center of the Prior brand. The name originated when Norsk Eggcentral replaced its Sol-egg branding with Prior in 1977. The available source confirms the brand's use on eggs but does not provide a detailed list of varieties, pack sizes, production methods, or current retail specifications.

• Poultry

  Prior chicken

  Prior is used on white-meat products made from chicken. These products extend the brand beyond eggs into mainstream poultry and are part of the Norwegian food offering associated with Nortura. The available material does not identify individual cuts, prepared formats, recipes, or launch dates.

• Poultry

  Prior hen

  Hen is one of the poultry categories identified with Prior. The source places hen products within the brand's white-meat range, although it does not document specific products, packaging formats, or the date when this category was introduced.

• Poultry

  Prior turkey

  Turkey products are another part of Prior's white-meat portfolio. The brand's turkey offering sits alongside chicken and hen products within Nortura's Norwegian poultry business. No further product-level specifications are established by the available source material.

• 2006

  Merger creating NorturaM&A

  Background

  Prior Norge and Gilde Norsk Kjøtt were separate businesses before their corporate combination.

  Action taken

  The two companies merged to form Nortura, with Prior continuing as a brand under the new company.

  Aftermath

  Prior ceased to be associated with Prior Norge as an independent corporate entity and became part of Nortura's brand portfolio.

  Source

• 1977

  Rebranding from Sol-egg to PriorStrategy

  Background

  Norsk Eggcentral operated an egg brand called Sol-egg and changed its name as part of the creation of the Prior identity.

  Action taken

  The Sol-egg brand name was replaced by Prior.

  Aftermath

  Prior became the continuing consumer brand associated with the company's egg and later white-meat products.

  Source

1. 1Prior (brand)en.wikipedia.org