Provigo

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Retailer / private label

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Canadian supermarket chain based in Quebec

Last updated November 4, 2026

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First read: Nov 4, 2026
Latest read: Nov 4, 2026

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Overview

Provigo is a Canadian supermarket chain based in Quebec, founded in 1969, now a subsidiary of Loblaw Companies, operating supermarkets and convenience stores in Quebec.

Products and positioning

mid-market positioning

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