Proya Cosmetics
A Chinese cosmetics company headquartered in Hangzhou, best known for skincare products sold under the Proya brand.
Last updated November 4, 2026
AI crawler reads
4requests
1companies- Anthropic4
- Profile
- 2
- Controversies
- 2
- JSON · MD
- 0
- First read
- Nov 4, 2026
- Latest read
- Nov 4, 2026
From this site's server log
Overview
Proya Cosmetics is a Chinese cosmetics company headquartered in Hangzhou, Zhejiang. The company was founded by Hou Juncheng in 2006 and developed as a domestic beauty business serving the Chinese market. Its principal activity is the development, marketing, and sale of skincare and other cosmetics, with products commonly associated with categories such as serums, creams, and facial masks. The brand presents itself around technology- and efficacy-oriented skincare, positioning its products between mass-market cosmetics and higher-priced prestige skincare. Proya's business is rooted in China's expanding cosmetics and personal-care market. Its product portfolio has included routine skincare products and treatment-oriented offerings, including the Dual Anti serum and Ruby cream lines referenced in brand materials and market coverage. These types of products are marketed around concerns such as signs of skin aging, hydration, and daily skin maintenance. The company operates through a branded consumer-goods model rather than as a single-product trademark, allowing it to develop multiple product families and distribution channels. In November 2017, Proya was listed on the Shanghai Stock Exchange under ticker 603605.SS. The listing gave the company access to public-market capital and made its operating and financial performance subject to listed-company disclosure requirements. A company performance report cited in the available reference material stated that revenue for the first three quarters of 2019 reached approximately 2.1 billion yuan, while profit was approximately 240 million yuan; both figures were described as being close to one-third higher than in the comparable period a year earlier. These figures are historical and should not be treated as current performance indicators. The available reference material describes Proya as having approximately 2,720 employees, although the applicable reporting date is not specified. In addition to its cosmetics activities, the company is associated with hospitality and leisure businesses. These include Tieding Liuliu Fairyland, an amusement park in Yueqing, and restaurant operations. French restaurant Ambré Ciel was reported as receiving one Michelin star from 2023, while Zhejiang-cuisine restaurant Definitely Fresh received a Bib Gourmand award in 2024. These hospitality properties broaden the group's activities beyond beauty products, although the available material does not provide enough detail to map the legal ownership structure or explain the relationship between each hospitality business and the Proya cosmetics brand. Proya remains an active Chinese cosmetics brand and public company. Publicly available reference material is limited regarding its current executive roster, detailed international footprint, product launch chronology, advertising campaigns, and corporate ownership structure. Those areas therefore require further verification before being expanded.
History
Proya Cosmetics was established by Hou Juncheng in Zhejiang Province in 2006. It was created as a Chinese cosmetics business and subsequently became associated with the Proya skincare brand. The company's core activity has been the development and sale of beauty and personal-care products, particularly skincare. Its portfolio is described in the available reference material as including serums, creams, and facial masks, while the brand's market positioning emphasizes technology and product efficacy. The company is headquartered in Hangzhou, a major commercial and consumer market in eastern China. Proya's development took place during a period in which Chinese domestic cosmetics companies were expanding their product ranges, professionalizing research and marketing, and competing for consumers alongside international beauty groups. The available sources do not provide a detailed account of Proya's research facilities, manufacturing network, distribution arrangements, or early product launches, so those elements cannot be reconstructed reliably here. A major corporate milestone occurred in November 2017, when Proya Cosmetics was listed on the Shanghai Stock Exchange. The company trades under ticker 603605.SS. The public listing marked a transition from a privately developed cosmetics business to a publicly accountable company with listed-market reporting obligations. The available reference material does not specify the offering size, issue price, or detailed use of proceeds. Proya's reported operating scale increased during the following years. For the first three quarters of 2019, reference material cited revenue of approximately 2.1 billion yuan and profit of approximately 240 million yuan, each nearly one-third higher than in the comparable period of the previous year. The same material describes the company as employing approximately 2,720 people, but does not identify the date to which that employment figure applies. Because the underlying reporting details are not included, the figures should be treated as historical reference points rather than a current company profile. The company's activities also extend into hospitality and leisure. The available account identifies Tieding Liuliu Fairyland, an amusement park in Yueqing, as one of the businesses managed or owned by the company, and mentions the restaurants Ambré Ciel and Definitely Fresh. Ambré Ciel, a French restaurant, was reported to have held one Michelin star from 2023. Definitely Fresh, focused on Zhejiang cuisine, was reported to have received a Bib Gourmand award in 2024. The available material does not clearly state the legal entities, acquisition dates, operating arrangements, or precise corporate relationship connecting these properties with the cosmetics business. The Proya brand is associated with treatment-oriented skincare lines such as the Dual Anti serum and Ruby cream. However, the supplied sources do not establish their launch dates, formulations, sales figures, or current availability. No verified information has been supplied for a comprehensive list of current directors, senior executives, international subsidiaries, major advertising campaigns, controversies, recalls, lawsuits, or acquisitions. Proya is therefore best documented as an active, publicly listed Chinese cosmetics company with a skincare-led brand portfolio and additional hospitality interests, while several corporate and product details remain open for research.
- 2024
Definitely Fresh Bib Gourmand recognition
[1]Associated Zhejiang-cuisine restaurant Definitely Fresh was reported to have received a Bib Gourmand award in 2024.
- 2023
Ambré Ciel Michelin recognition
[1]Associated French restaurant Ambré Ciel was reported to have received one Michelin star from 2023.
- 2019
Reported year-on-year growth
[1]For the first three quarters of 2019, reported revenue was approximately 2.1 billion yuan and profit approximately 240 million yuan, with both described as rising by nearly one-third year over year.
- 2017
Shanghai Stock Exchange listing
[1]Proya Cosmetics was listed on the Shanghai Stock Exchange in November 2017 under ticker 603605.SS.
- 2006
Company founded
[1]Hou Juncheng founded Proya Cosmetics in Zhejiang Province.
Products and positioning
A technology- and efficacy-oriented Chinese skincare brand positioned between mass-market and prestige beauty.
Serum
Dual Anti serum
A Proya skincare serum line associated with the brand's technology- and efficacy-oriented positioning. The available reference material identifies it as a flagship offering but does not provide a verified launch date, formula details, market-by-market availability, or current product status.
Face cream
Ruby cream
A Proya face-cream line presented among the brand's flagship offerings. It fits the company's focus on treatment-oriented skincare, but the supplied sources do not establish its launch date, formulation, distribution footprint, or whether every version remains commercially available.
Mask
Facial masks
Facial masks are included among the product categories associated with Proya's broader skincare portfolio. No specific mask range, launch chronology, ingredients, or current product status is documented in the supplied reference material.
Controversies
2023
Proya Double Anti Serum Ingredient Claims Misleading, Subsidiary Fined RMB 200,000
Zhejiang Meiligu promoted the added proportion of a raw material solution as ingredient content and was fined RMB 200,000. Proya responded that the word "solution" was omitted, causing misleading; tested content was basically consistent with the formula. The controversy is over the accuracy of the promotion; the report did not find formula falsification. Progress: administrative penalty. Entity: Zhejiang Meiligu E-commerce Co., Ltd.
Brand decisions
2017
Public-market listingOtherBackground
Proya had developed as a Chinese cosmetics company and subsequently entered the public equity market.
Action taken
The company listed on the Shanghai Stock Exchange in November 2017 under ticker 603605.SS.
Aftermath
The listing established Proya as a publicly traded company, although the supplied material does not detail the offering terms or use of proceeds.
Recent events
Reported
Proya and SingulaDerm form joint venture for anti-aging skincare[4]
Proya and Spanish skincare brand SingulaDerm reached a strategic cooperation agreement and established a joint venture to explore the global high-end anti-aging skincare market. Proya will manage SingulaDerm's brand business in Greater China and Southeast Asia.
Sources5 sources
Cite this profile: Cite the canonical profile. /brand-wiki/proya-cosmetics · Editorial policy · How profiles are compiled