Prva Plus

Prva Plus is a Serbian cable television channel operated within the Antenna Group portfolio. The channel is positioned as a general-entertainment service, combining imported television series, locally produced or locally adapted entertainment formats, animated programming, factual and reality shows, and sports coverage. Its schedule has included internationally recognized series such as Friends, Lost, Gossip Girl, The Vampire Diaries, Criminal Minds, Cold Case, Two and a Half Men, Person of Interest, and The O.C., alongside regional productions including Budva na pjenu od mora, Crni Gruja, Nadrealna televizija, Otvorena vrata, and Pevaj, brate!. A substantial part of the channel's identity has also been built around localized versions of established international formats. Examples listed for the service include Prvi glas Srbije, a local adaptation of a singing competition format; Keš taksi, based on Cash Cab; Dođi na večeru, based on Come Dine with Me; Moja mama kuva bolje od tvoje, based on My Mom Cooks Better Than Yours; Paklena kuhinja, based on Kitchen Nightmares; Radna akcija, based on Extreme Makeover: Home Edition; and The Amazing Race under the Serbian title Trka oko sveta. This mix gives Prva Plus a broad schedule intended to serve viewers seeking familiar scripted entertainment, accessible factual programming, reality television, and locally relevant adaptations. The channel also carries animated programming, including Shaun the Sheep, The Flintstone Comedy Show, The Flintstone Kids, and The Tom and Jerry Show. Sports programming has included coverage associated with England's Premier League and Championship competitions. The breadth of the schedule suggests a complementary role within the wider Prva television ecosystem, with Prva Plus functioning as a secondary entertainment channel rather than a narrowly specialized service. Prva Plus introduced a revised visual identity in October 2013. The design retained the uppercase PRVA wordmark styling associated with the original Prva identity and placed the word PLUS beneath it in a heavier typographic treatment. From 2013 to 2017, the on-screen logo was positioned in the upper-left corner; from 2017 onward, it was moved to the upper-right corner. Public reference material identifies Antenna Group as the channel's owner. Detailed information about its launch date, management, financial performance, headquarters, and current programming schedule is not established in the supplied sources.

Prva Plus is a Serbian cable television service associated with Antenna Group. The available reference material describes it as a general-entertainment channel rather than a specialist service. Its programming has brought together imported scripted series, regional fiction, locally adapted international formats, animation, factual entertainment, reality television, and sports. This structure allows the channel to address several audience segments within one schedule and gives it a complementary role alongside broader television offerings in the Prva brand family. The channel's listed scripted programming spans American, British, German, and regional titles. International series have included Friends, Two and a Half Men, The O.C., Gossip Girl, Gilmore Girls, The Vampire Diaries, Criminal Minds, Cold Case, Lost, Person of Interest, The Following, Royal Pains, Hart of Dixie, Human Target, Nikita, La Femme Nikita, Lilyhammer, and Lasko – Die Faust Gottes. Regional and Serbian-language titles have included Budva na pjenu od mora, Crni Gruja, Nadrealna televizija, Otvorena vrata, and Pevaj, brate!. The selection combines comedy, drama, crime, action, and serialized youth-oriented entertainment. Prva Plus has also carried a substantial catalogue of format-based and reality programming. Listed examples include Prvi glas Srbije, Keš taksi, Dođi na večeru, Moja mama kuva bolje od tvoje, Moje novo JA, Paklena kuhinja, Radna akcija, Šatra, Spot Central, and The Amazing Race. These programs represent local versions or presentations of recognizable international concepts, allowing the channel to combine global format structures with Serbian-language presentation and local production values. Its schedule has further included children's and family animation, such as Shaun the Sheep, The Flintstone Comedy Show, The Flintstone Kids, and The Tom and Jerry Show. Sports coverage has included England's Premier League and Championship competitions, adding live or sports-related programming to an otherwise entertainment-focused channel identity. A documented brand-development milestone occurred in October 2013, when Prva Plus adopted a logo based on the uppercase PRVA lettering used by the original Prva identity, with PLUS placed below in thicker lettering. The logo was displayed in the upper-left corner of the screen from 2013 through 2017. From 2017, its on-screen position was changed to the upper-right corner. The supplied sources do not establish the channel's launch year, founding personnel, headquarters, detailed ownership structure beyond Antenna Group, or a complete account of subsequent programming changes.

• 2017

  On-screen logo position changed

  [1]Prva Plusen.wikipedia.org

  Prva Plus moved its on-screen logo from the upper-left corner to the upper-right corner.

• 2013

  Prva Plus adopted a revised logo

  [1]Prva Plusen.wikipedia.org

  The channel introduced a logo retaining the PRVA wordmark style and placing a heavier PLUS label beneath it.

A broad Serbian general-entertainment cable channel combining international series, local and adapted formats, animation, and selected sports programming.

• Television channel

  Prva Plus cable channel

  The core Prva Plus service is a Serbian general-entertainment cable channel. Its schedule combines imported scripted series, regional fiction, local adaptations of international entertainment formats, reality and factual shows, animation, and selected sports programming. The channel's broad programming mix distinguishes it from a narrowly focused movie, news, or sports service.

• 2017

  On-screen branding repositionedStrategy

  Background

  Prva Plus adjusted the placement of its channel identifier after several years of displaying it in the upper-left corner.

  Action taken

  The logo was moved to the upper-right corner of the screen.

  Aftermath

  The upper-right placement became the channel's subsequent documented logo position.

  Source

• 2013

  Visual identity refreshStrategy

  Background

  The channel updated its on-screen branding while retaining the visual relationship with the wider Prva identity.

  Action taken

  Prva Plus introduced a logo using the uppercase PRVA wordmark above a heavier PLUS designation.

  Aftermath

  The new logo was used in the upper-left corner of the screen through 2017.

  Source

1. 1Prva Plusen.wikipedia.org
2. 2Prva Plus official websiteprvaplus.prva.rs