Pubstack

Pubstack is a French advertising technology company founded in Paris in 2018. It describes itself as a Supply Intelligence platform built for publishers worldwide, focused on helping media owners maximise the value of their inventory in programmatic advertising. The company's core proposition is to bring decisioning and real-time signals back to the sell side, enabling publishers to shape how their inventory is bought and valued as buying has shifted towards outcomes and decisioning has moved to the buy side. Pubstack's platform connects, controls, monitors and optimises all monetisation sources across screens and formats. It automates ad operations processes through a no-code platform that reduces reliance on technical teams, accelerates time to revenue by reducing operational delays, helps publishers identify and address potential revenue losses before they occur, and unlocks inventory value through real-time supply packaging. The company also provides expert guidance and insights alongside its technology. Pubstack states that it is trusted by over 100 premium publishers, including Le Monde, The Independent and Vinted. Its customers span European and international media organisations; a published use case describes how Digitale Medier 1881, part of Norway's 1881 Group, increased programmatic revenues by 30% after switching to Pubstack's Monetisation Manager, citing seamless GAM migration, reduced developer dependency and enhanced real-time monitoring. The company is privately held and venture-backed, with investors listed on its website. It operates from Paris and serves publishers globally. Its product suite includes Monetisation Management, Monetisation Manager and Server-Side Monetisation Management, and it publishes customer stories, a blog and pricing information on its website.

Pubstack was founded in Paris in 2018. From its inception, the company focused on the programmatic advertising challenges faced by digital publishers, particularly the growing complexity of managing multiple monetisation sources and the shift of decisioning towards the buy side. The company built a platform designed to connect, control, monitor and optimise all monetisation sources across screens and formats. Its early proposition centred on eliminating inefficiencies in ad operations by automating processes through a no-code platform, reducing publishers' reliance on technical teams and accelerating time to revenue. Over time, Pubstack expanded its product suite to include Monetisation Management, Monetisation Manager and Server-Side Monetisation Management. It also developed capabilities for real-time supply packaging and for identifying potential revenue losses before they occur. The company positioned itself as a Supply Intelligence platform, aiming to bring decisioning and real-time signals back to the sell side so publishers could shape how their inventory is bought and valued. By the mid-2020s, Pubstack reported being trusted by over 100 premium publishers, including Le Monde, The Independent and Vinted. It published customer use cases, such as that of Digitale Medier 1881, which increased programmatic revenues by 30% after switching to Pubstack's Monetisation Manager, citing seamless GAM migration, reduced developer dependency and enhanced real-time monitoring. The company also highlighted its expert guidance and insights as a differentiator alongside its technology. Pubstack remains privately held and venture-backed, with investors listed on its website. It continues to operate from Paris and serves publishers worldwide.

• 2024

  Published use case: Digitale Medier 1881 increased programmatic revenues by 30% after switching to Pubstack's Monetisation Manager.

• 2018

  Pubstack founded in Paris.

Supply Intelligence platform for publishers, bringing decisioning and real-time signals back to the sell side to maximise programmatic inventory value.

• Monetisation Management

  Platform to connect, control, monitor and optimise all monetisation sources across screens and formats.

• Monetisation Manager

  Solution for managing and optimising programmatic monetisation, including GAM migration and real-time monitoring.

• Server-Side Monetisation Management

  Server-side solution for monetisation management.

1. 1The most advanced Monetisation Management Solution for Publishers.pubstack.io
2. 2Our company | Pubstackpubstack.io
3. 3How Digitale Medier 1881 Increased Programmatic Revenue by 30% by Switching to Pubstack's Monetisation Managerpubstack.io
4. 4Wikidatawikidata.org