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Pulltop is a Japanese adult visual novel brand operated by WillPlus.

Last updated August 24, 2026

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Overview

Pulltop, also styled PULLTOP and known in Japanese as プルトップ, is a Japanese brand used by the visual novel publisher WillPlus. The brand is associated primarily with adult visual novels, particularly story-driven games that combine romance, character-focused drama, fantasy settings, and elements of science fiction or school life. Pulltop is also known for operating the related sub-brand Pulltop Latte. The brand's published catalog began with Trouble Captor! in 2002 and expanded through a sequence of Japanese PC visual novels released during the 2000s and 2010s. Early titles included Natsu Shoujo, Onegai O-Hoshi-sama, Yunohana, Princess Waltz, and Haruka ni Aogi, Uruwashi no. Princess Waltz helped establish the brand's association with fantasy-oriented visual novels, while later releases broadened its range into school romance, seasonal settings, music, astronomy, aviation, and supernatural or goddess-themed stories. Pulltop's catalog includes several connected or expanded projects. Kono Oozora ni, Tsubasa wo Hirogete was followed by the expansion or follow-up FLIGHT DIARY and the later SNOW PRESENTS release. The Kokoro@Fankushon! property received the NEO (Network Enhanced Operation) edition. Miagete Goran, Yozora no Hoshi o was followed by FINE DAYS and Interstellar Focus, and the LoveKami property developed into multiple releases including Sweet Stars, Trouble Goddess, and Healing Harem. These editions show a publishing approach that combines new titles with fan-oriented expansions, alternate editions, and additional story content. The brand's notable themes include romantic relationships, ensemble casts, speculative or fantasy premises, and strong visual and musical presentation. Titles such as Shirokuma Bell Stars♪, Pure Song Garden!, and the LoveKami games indicate an interest in seasonal, musical, and character-centered concepts, while Sora to Umi ga, Fureau Kanata and the Miagete Goran, Yozora no Hoshi o series point toward broader science-fiction, aviation, and astronomy motifs. Pulltop's products have principally been Japanese-language adult visual novels for the domestic PC market. Public reference material identifies the brand through its relationship with WillPlus rather than as an independent publicly listed company. No reliable information in the supplied sources establishes a separate headquarters, founding year, founder, stock listing, or current executive roster. The available catalog reference lists LoveKami -Healing Harem- as forthcoming or without a confirmed release date, so its current availability should be treated as uncertain.

History

Pulltop is a Japanese visual novel brand used by WillPlus. The supplied reference material places the beginning of its catalog in 2002, when Trouble Captor! was released. During the early 2000s, the label issued a series of Japanese adult visual novels, including Natsu Shoujo in 2003, Onegai O-Hoshi-sama in 2004, and Yunohana in 2005. These releases established the brand as a producer of romance-oriented PC visual novels rather than as a general-purpose electronic game publisher. The label's profile developed further in the middle of the decade. Princess Waltz and Haruka ni Aogi, Uruwashi no were both listed for 2006, followed by Te to Te Try on! in 2008 and Shirokuma Bell Stars♪ in 2009. This period shows the range of concepts used by the brand, from fantasy and romance to seasonal or character-centered settings. Lovekami, released in 2010, became one of the more recognizable properties associated with Pulltop and later generated additional related releases. The 2010s brought a particularly active sequence of titles and follow-ups. Shinsei ni Shite Okasubekarazu appeared in 2011. In 2012, the catalog included Kono Oozora ni, Tsubasa wo Hirogete and Kanojo to Ore to Koibito to. Kono Oozora ni, Tsubasa wo Hirogete subsequently received FLIGHT DIARY in 2013 and SNOW PRESENTS in 2014, illustrating Pulltop's practice of extending established properties through supplementary releases. The brand also released Kokoro@Fankushon! in 2013 and Kokoro@Fankushon! NEO (Network Enhanced Operation) in 2014. Other 2014 releases included Koisuru Natsu no Rasutorizōto and its Sweetest Summer version. The following year brought Mirai Kanojo, Natsu-iro Reshipi, and Miagete Goran, Yozora no Hoshi o. The latter received the additional release FINE DAYS in 2016 and Miagete Goran, Yozora no Hoshi o: Interstellar Focus in 2018. Pulltop also issued Yakimochi Kanojo no Ichizu na Koi in 2016 and a group of releases in 2017, including LoveKami -Sweet Stars-, Office de Sasou Ecchi na Kanojo, Pure Song Garden!, and LoveKami -Trouble Goddess-. In 2018, the catalog expanded with Sora to Umi ga, Fureau Kanata and the Interstellar Focus edition of Miagete Goran, Yozora no Hoshi o. Sakura Iro, Mau Koro ni followed in 2019. The supplied reference material lists LoveKami -Healing Harem- as a title without a confirmed release date. Pulltop is also associated with the sub-brand Pulltop Latte, although the available material does not provide a complete account of that label's catalog or corporate structure. Across its history, Pulltop has remained identified primarily with Japanese adult visual novels for personal computers. Its releases commonly combine romance and character interaction with fantasy, supernatural, scientific, astronomical, aviation, musical, or seasonal motifs. The brand is presented as part of WillPlus, and no separate corporate listing, founder, headquarters, or executive information is established by the supplied references.

  • 2019

    Sakura Iro, Mau Koro ni released

    [1]

    Sakura Iro, Mau Koro ni is listed as a Pulltop release from 2019.

  • 2018

    Sora to Umi ga, Fureau Kanata released

    [1]

    The title expanded the brand's catalog with another speculative or science-fiction-oriented visual novel.

  • 2015

    Miagete Goran, Yozora no Hoshi o released

    [1]

    Pulltop released the astronomy-themed visual novel Miagete Goran, Yozora no Hoshi o.

  • 2012

    Kono Oozora ni, Tsubasa wo Hirogete released

    [1]

    The title became the basis for later Pulltop releases including FLIGHT DIARY and SNOW PRESENTS.

  • 2010

    Lovekami released

    [1]

    Lovekami introduced a property that later received several related releases.

  • 2006

    Princess Waltz released

    [1]

    Princess Waltz became one of the brand's notable fantasy-oriented visual novels.

  • 2002

    Catalog begins with Trouble Captor!

    [1]

    Trouble Captor! is listed as the earliest notable Pulltop release in the supplied catalog.

Products and positioning

A Japanese adult visual novel label under WillPlus, associated with romance-focused games that frequently incorporate fantasy, speculative fiction, astronomy, aviation, music, or supernatural themes.

  • Adult visual novel · 2002

    Trouble Captor!

    An early Pulltop adult visual novel and the first title listed in the supplied chronological catalog.

  • Adult visual novel · 2003

    Natsu Shoujo

    A Japanese adult visual novel released during Pulltop's early catalog period.

  • Adult visual novel · 2004

    Onegai O-Hoshi-sama

    A Pulltop visual novel released in 2004.

  • Adult visual novel · 2005

    Yunohana

    A Japanese adult visual novel released in 2005.

  • Fantasy adult visual novel · 2006

    Princess Waltz

    A notable Pulltop fantasy visual novel released in 2006.

  • Adult visual novel · 2006

    Haruka ni Aogi, Uruwashi no

    A Pulltop visual novel released in 2006.

  • Adult visual novel · 2008

    Te to Te Try on!

    A Japanese adult visual novel released by Pulltop in 2008.

  • Adult visual novel · 2009

    Shirokuma Bell Stars♪

    A Pulltop visual novel released in 2009.

  • Romance adult visual novel · 2010

    Lovekami

    A Pulltop property released in 2010 and later expanded through several related titles and editions.

  • Adult visual novel · 2012

    Kono Oozora ni, Tsubasa wo Hirogete

    A Pulltop visual novel released in 2012 and followed by FLIGHT DIARY and SNOW PRESENTS.

  • Adult visual novel · 2013

    Kokoro@Fankushon!

    A Japanese adult visual novel released in 2013 and later followed by the NEO edition.

  • Science-fiction adult visual novel · 2015

    Miagete Goran, Yozora no Hoshi o

    A Pulltop visual novel released in 2015 and later extended with FINE DAYS and Interstellar Focus.

  • Romance adult visual novel · 2017

    LoveKami -Sweet Stars-

    A Lovekami-related Pulltop release from 2017.

  • Romance adult visual novel · 2017

    LoveKami -Trouble Goddess-

    A Lovekami-related Pulltop release from 2017.

  • Science-fiction adult visual novel · 2018

    Sora to Umi ga, Fureau Kanata

    A Pulltop visual novel released in 2018.

Sources1 sources

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