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Pure Barre is a barre workout brand offering low-impact, full-body group classes and is part of Xponential Fitness.

Last updated September 11, 2026

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Overview

Pure Barre is described on its official site as a low-impact, full-body workout fusing Pilates, yoga and ballet, delivered through musically driven group classes in 50 minutes or less. Its About page states it is the largest, most established barre franchise with more than 600 studios across North America and a following of 550,000+ clients, and that it is part of Xponential Fitness. Clients can also access workouts anywhere via Xponential+ class streaming.

History

Pure Barre's official About page states that it is the largest, most established barre franchise with more than 600 studios across North America and a dedicated following of 550,000+ clients. It also states that Pure Barre is part of Xponential Fitness, a curator of health and wellness brands founded in 2017 with 3200+ global locations.

Products and positioning

Low-impact, high-intensity full-body barre workout for all fitness levels.

  • Pure Barre Classic™

    Described on the official homepage as the original barre class using a proprietary technique.

  • Xponential+

    Class streaming service allowing clients to access Pure Barre workouts anytime, anywhere.

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