Pure EV
PURE EV is the electric two-wheeler trade name of PUR Energy Limited, an Indian company headquartered in Hyderabad.
Last updated September 10, 2026
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Overview
PURE EV is the trade name under which PUR Energy Limited offers electric two-wheeler products in India. PUR Energy Limited, widely known by its brand name PURE, started in 2018 and is headquartered in Hyderabad, Telangana. The company describes itself as a leading player in the EV 2-Wheeler segment in India, known for on-road mileage and customer satisfaction, with PURE EV 2W products available across Pan India and expansion into international markets including North America, Nepal, Bhutan, the Middle East and select African countries.
History
PUR Energy Limited, widely known by its brand name PURE, started in 2018 to become a pioneer and leader in battery energy storage systems and electric mobility. It was built with an ethos of 'Power Using Renewable Energy' (PURE). PURE is also a leading player in the EV 2-Wheeler (Trade Name: PURE EV) companies in India, and is known for the best on-road mileage and customer satisfaction. The company is headquartered in Hyderabad, Telangana. PURE EV 2W products are available across Pan India with aggressive network expansion, and the brand has expanded into international markets including North America, Nepal, Bhutan, Middle East and select African countries.
Products and positioning
Leading player in the EV 2-Wheeler segment in India, known for the best on-road mileage and customer satisfaction.
PURE EV 2-Wheeler
Electric two-wheeler products available across Pan India.
Recent events
Reported
OTO partners with PURE EV to offer electric two-wheelers through its platform[2]
OTO partnered with PURE EV to make PURE EV vehicles available through OTO's platform across five Indian cities. The collaboration aimed to sell and finance over 1,000 two-wheelers by December and expand business pan-India.
Reported
PURE EV enters Nepal market[3]
PURE EV entered its first international project in Nepal. The source says it would launch its premium EPluto7G model there by October 2020, so the model launch was planned rather than reported as completed.
Reported
Pure EV launches EPluto 7G electric scooter[4]
Pure EV launched its high-speed electric scooter, the EPluto 7G, at the IIT Hyderabad campus in India.
Sources9 sources
- 1About Pure Energy | Powering EV & Clean Energy Futurepureenergy.co.in
- 2OTO与PURE EV合作通过其平台提供电动两轮车economictimes.indiatimes.com
- 3PURE EV 进入尼泊尔市场dailyexcelsior.com
- 4Pure EV 推出 EPluto 7G 电动踏板车thehindubusinessline.com
- 5IIT Hyderabad Start-Up Pure EV Launches ETrance+ Electric Scooter; Priced At Rs. 56,999carandbike.com
- 6OTO Partners With PURE EV To Boost Electric Vehicle | Outlook Indiaoutlookindia.com
- 7Pure EV launches Etrance Neo high-speed electric scooter: Price, range, top speed & more!financialexpress.com
- 8PURE EV launches ETrance+ e-scooter priced at Rs 56,999 - Daily Excelsiordailyexcelsior.com
- 9PURE EV launches new electric scooter ETrance+; ex-showroom price â¹56,999thehindubusinessline.com
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