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Pure Yoga

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PURE Yoga is a yoga brand within The PURE Group, offering private and specialised yoga classes.

Last updated September 11, 2026

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First read
Nov 4, 2026
Latest read
Nov 4, 2026

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Overview

PURE Yoga is one of the brands of The PURE Group, which was founded in 2002 and is headquartered in Hong Kong. The group describes itself as Asia's leading premium lifestyle brand and includes PURE Yoga, PURE Fitness, PURE Pilates, PURE Nutrition, nood food, PURE Online, FUZE, and Re:set by PURE. PURE Group has locations in Hong Kong, Shanghai, Beijing and Singapore. PURE Yoga offers private yoga and specialised classes.

History

The PURE Group was founded in 2002 and is headquartered in Hong Kong. It began as a single yoga studio in Hong Kong with just 2 teachers in 2002 and grew into an established holistic wellness hub with over 42 world-class facilities globally. PURE Yoga is listed among the group's brands.

Products and positioning

Premium yoga brand within a holistic wellness ecosystem.

Sources3 sources

  1. 1Turn Life On - PUREpure-360.com.hk
  2. 2About Us - PUREpure-360.com.hk
  3. 3Corporate Wellness Programme - PUREpure-360.com.hk

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