Pureit
Pureit is a water-purifier brand marketed in India, with a range of reverse-osmosis (RO) purifiers.
Last updated September 25, 2026
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Overview
Pureit is a water-purifier brand associated in the supplied seed evidence with Unilever. Its official website presents the brand in the Indian market and promotes a range of reverse-osmosis (RO) water purifiers. The site also describes the purifiers as enriching water with essential minerals. The available evidence supports identifying Pureit as a commercial water-treatment product brand, rather than a company with independently documented founding details. It does not establish the brand’s founding date, founder, headquarters, or the precise structure of its relationship with Unilever. The official website invites customers to book a free home visit, indicating a customer-facing sales or service offer, but the supplied material does not specify its terms or availability.
History
The supplied evidence identifies Pureit as a Unilever-associated brand and documents its current presentation as a water-purifier brand in India. The official website promotes a range of reverse-osmosis (RO) purifiers and says they enrich water with essential minerals. It also invites visitors to book a free home visit. No founding date, founder, headquarters, launch history, acquisitions, or dated corporate developments are established by the supplied material. Accordingly, the history here is limited to the brand identity and product positioning that the available sources support; a more detailed chronology cannot be confirmed from this evidence.
Products and positioning
A water-purifier brand serving the Indian market, promoting RO purification and essential-mineral enrichment.
RO water purifiers
The official website promotes a range of RO water purifiers and says they enrich water with essential minerals.
Recent events
Reported
Unilever Sri Lanka wins 11 awards at the 2021 Effie Awards[2]
Unilever Sri Lanka received 11 wins at the 2021 Effie Awards, including the Most Effective Marketer of the Year award for the sixth consecutive year; its brands also received awards and finalist recognitions for campaigns.
Sources2 sources
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