PushCrew

PushCrew is a browser- and mobile-push notification and customer-engagement product that helps online businesses reach shoppers after they leave a website, without relying on email. Its core promise is re-engagement: recovering abandoned carts, nudging browse abandoners, sending back-in-stock and price-drop alerts, winning back inactive subscribers, and promoting flash sales and new product drops through smart browser notifications triggered at the moment a shopper is most likely to return. The product is now presented as part of Wingify's Customer Engagement Suite, where it is associated with the AI-driven notification engine branded Wingz. Wingz reads shopping behavior — what a visitor browsed and abandoned, purchase history, and on-site test results — to decide the right moment and the right message for each individual shopper rather than blasting a single message to an entire list. It then reports what the notification brought back, closing the loop between engagement and measurable return. PushCrew sits inside Wingify, the India-based SaaS company behind the VWO experimentation and optimization platform. Wingify describes itself as an Agentic Experience Optimization platform spanning A/B testing, behavior analytics, personalization, feature management, commerce, and customer engagement. Wingify was founded around VWO in 2010, and in 2026 it merged with France-based AB Tasty under the Wingify name, creating a combined optimization suite with offices across India, Europe, North America, LATAM, and APAC. For merchants and marketers, PushCrew's value proposition is reaching shoppers in the browser rather than the inbox, using behavioral triggers and timing to reduce spam and increase return visits. It competes in the broader customer-engagement and marketing-automation space, differentiated by its integration with Wingify's experimentation and analytics stack.

PushCrew emerged as a product focused on web and mobile push notifications, described in structured data as "Push Notifications for Web and Mobile." Its purpose was to let online businesses re-engage visitors who had left a site without sending an email, using browser notifications triggered by behavior. Over time the product became part of Wingify, the India-based SaaS company behind the VWO experimentation platform. Wingify's own materials now present PushCrew under the Wingify Customer Engagement Suite, where the notification capability is paired with an AI engine called Wingz. Wingz reads shopping behavior — what a visitor browsed and abandoned, purchase history, and what on-site tests have shown about a segment — to decide both the timing and the content of a notification, and then reports what the notification brought back. The engagement suite covers a set of e-commerce use cases: recovering abandoned carts with a clickable reminder that returns the shopper to an intact cart; re-engaging browse abandoners; back-in-stock alerts for watched items; price-drop alerts; win-back messages for inactive subscribers; and flash sales or new product drops delivered in seconds. Wingify itself has a longer history. Its VWO product was founded in 2010, and the company grew into a global optimization platform with offices across India, Europe, North America, LATAM, and APAC. In 2026, Wingify and France-based AB Tasty — founded in 2013 in Paris — merged under the Wingify name, combining VWO's insight and understanding with AB Tasty's tools and customer relationships into a single suite. Wingify describes the combined company as an Agentic Experience Optimization platform spanning A/B testing, behavior analytics, personalization, feature management, commerce, and customer engagement, with 15+ years of engineering experience and 4,000+ brands using the platform. Within that structure, PushCrew represents the customer-engagement and push-notification layer, complementing experimentation and analytics with outbound re-engagement.

• VWO founded, forming the basis of what later becomes Wingify

• AB Tasty founded in Paris

• Wingify and AB Tasty merge under the Wingify name

• PushCrew presented as part of the Wingify Customer Engagement Suite with the Wingz AI engine

Behavior-triggered, AI-timed browser and mobile notifications for e-commerce re-engagement, positioned as an alternative to email marketing and as part of Wingify's optimization suite.

• Wingify Customer Engagement Suite (PushCrew)

  Browser and mobile push notifications for re-engaging shoppers after they leave a site.

• Wingz

  AI notification engine that reads shopping behavior to choose the moment and message for each shopper.

• Abandoned cart recovery

  Clickable reminder returning a shopper to an intact cart.

• Back-in-stock alerts

  Notifies a shopper when a watched item returns.

• Price-drop alerts

  Alerts a shopper when a viewed product becomes cheaper.

1. 1Engage Visitors & Customers | PushCrew (now Wingify Engage)wingify.com
2. 2About Us | Wingifywingify.com
3. 3Official Information About Wingifywingify.com
4. 4Company - Offices - Wingifywingify.com
5. 5Pushcrew - Wikidatawikidata.org