QuickBooks

QuickBooks is the small-business accounting software brand of Intuit Inc., the American financial-technology company headquartered in Mountain View, California. Intuit was founded in 1983 by Scott Cook and Tom Proulx, and QuickBooks was introduced in the early 1990s as an easy-to-use bookkeeping package for small businesses and their accountants, displacing manual ledgers and more complex enterprise accounting systems. Over time it became the de facto standard for small-business accounting in the United States. The brand spans two main product families. QuickBooks Desktop is the long-running installed software line (Pro, Premier, Enterprise and Mac editions), while QuickBooks Online is the cloud subscription platform that has become the growth engine, sold in tiers and extended through payroll, payments, invoicing, lending and time-tracking add-ons. Intuit also operates related QuickBooks services such as QuickBooks Payroll, QuickBooks Payments and QuickBooks Checking, and it maintains a large ecosystem of third-party app integrations and a network of accounting professionals (QuickBooks ProAdvisor). QuickBooks is sold primarily in the United States, Canada, the United Kingdom, Australia and India, with localized versions and partner channels. It is positioned as the leading accounting and financial-management platform for small businesses and self-employed people, competing with cloud accounting rivals such as Xero, FreshBooks, Sage and Zoho Books. Intuit reports QuickBooks Online accounting as a core growth metric in its investor disclosures. Ownership sits with Intuit Inc., which is publicly traded on Nasdaq under the ticker INTU. QuickBooks is therefore a product brand and subsidiary brand within Intuit rather than a standalone company. Its market position rests on breadth of features, accountant familiarity, and the integration of accounting with payments, payroll and lending — a strategy Intuit has pursued since the 1990s and accelerated with the cloud transition.

QuickBooks emerged from Intuit, the company Scott Cook and Tom Proulx founded in 1983 to automate personal and small-business finance. Intuit's early success came with Quicken, a personal-finance package, and the company then moved into small-business accounting. QuickBooks was launched in the early 1990s as a simpler alternative to double-entry accounting systems used by larger firms, aimed at owners who kept books by hand or relied on an accountant. Its DOS and later Windows versions, followed by Mac editions, spread quickly through small businesses and accounting practices, and QuickBooks became the reference product for small-business bookkeeping in the United States. Through the 1990s and 2000s Intuit expanded the brand beyond core bookkeeping: QuickBooks Payroll, merchant services and industry-specific editions (Pro, Premier, Enterprise) were added, and the QuickBooks ProAdvisor program built a network of accounting professionals who recommended and supported the software. Intuit also fought off Microsoft's attempted acquisition in the mid-1990s and grew the franchise through retail and direct channels. The major turning point came with the cloud. Intuit introduced QuickBooks Online in the 2000s and progressively shifted investment and marketing toward the subscription web platform, which offered automatic updates, multi-device access and an app marketplace. As cloud adoption accelerated in the 2010s, QuickBooks Online became the primary growth driver, and Intuit began steering new customers to it while continuing to support Desktop editions. Intuit also divested or de-emphasized some non-core businesses to concentrate on the small-business and accounting platform. In the 2010s and 2020s Intuit broadened QuickBooks from accounting into an integrated financial platform, tying the brand to payments, payroll, lending (QuickBooks Capital), time tracking and banking-like services such as QuickBooks Checking. Intuit's acquisitions of Mailchimp and Credit Karma extended the parent company's data and marketing capabilities around the small-business customer base. QuickBooks remains the flagship small-business brand of Intuit and is reported as a key growth metric in the company's public results.

• 2021

  Intuit acquires Mailchimp, extending marketing tools around its small-business platform.

• 2010

  Intuit accelerates the shift of new small-business customers to QuickBooks Online.

• 2000

  QuickBooks Online cloud platform is developed and later marketed as a subscription service.

• 1992

  QuickBooks is introduced as small-business accounting software.

• 1990

  Intuit expands from personal finance (Quicken) into small-business accounting.

• 1983

  Scott Cook and Tom Proulx found Intuit.

Leading accounting and financial-management platform for small businesses, self-employed people and their accountants.

• QuickBooks Online

  Cloud subscription accounting platform sold in tiers with add-ons for payroll, payments and time tracking.

• QuickBooks Desktop

  Installed accounting software line including Pro, Premier, Enterprise and Mac editions.

• QuickBooks Payroll

  Payroll processing service integrated with QuickBooks accounting.

• QuickBooks Payments

  Payment acceptance and invoicing service for small businesses.

• QuickBooks Checking

  Business checking account service offered alongside QuickBooks.

• 2026.10.27

  Reported2026.10.27

  Intuit expands Intuit Intelligence[3]Intuit 扩展 Intuit Intelligence 平台smallbiztrends.com

  Intuit announced an expansion of its Intuit Intelligence platform, with updates introducing automated invoicing, cash flow management, accounting workflows, and industry-specific financial tools. The rollout began October 27 for U.S. businesses and accounting firms; some capabilities remain under development or in beta.

• Unconfirmed

  Reported2026.10.14

  Intuit launches Intuit Intelligence AI tools in Australia[4]Intuit在澳大利亚推出Intuit Intelligence人工智能工具channellife.com.au

  Intuit has launched Intuit Intelligence in Australia, bringing AI-based tools to local QuickBooks users and accountants. The launch covers QuickBooks and Intuit Accountant Suite, adding features such as Automations, Autonomous Invoicing and Conversational Custom Reports, with some features introduced in beta for QuickBooks Online and QuickBooks Online Advanced customers, as part of a wider international rollout.

• 2021.10.19

  Reported2021.10.19

  Intuit launches Money by QuickBooks mobile banking app[5]Intuit推出Money by QuickBooks移动银行应用investingnews.com

  Intuit announced Money by QuickBooks, a mobile banking app designed for small businesses that offers payment acceptance and expense management features, including debit card and bill payment capabilities.

• Unconfirmed

  Reported2021.07.15

  QuickBooks rolls out a mobile card reader linked to its accounting software[6]QuickBooks 推出连接其会计软件的移动读卡器americanbanker.com

  QuickBooks is rolling out a $49 mobile card reader that links to its accounting software and displays transaction progress on an LED panel. Transactions are automatically reconciled with QuickBooks.

• 2021.02.24

  Reported2021.02.24

  Century Business Solutions and CMoore partner on QuickBooks payment processing[7]Century Business Solutions与CMoore合作提供QuickBooks内支付处理prweb.com

  Century Business Solutions and CMoore announced a partnership to enable merchants to process credit card payments directly within QuickBooks using Century's payment integration.

• 2020.12.21

  Reported2020.12.21

  QuickBooks launches Journey to Success campaign[8]QuickBooks推出“Journey to Success”营销活动investingnews.com

  Intuit QuickBooks announced the launch of the next phase of its global BACKING YOU campaign, a U.S. and Canadian multi-channel campaign called Journey to Success featuring Alex Rodriguez.

• 2020.12.08

  Reported2020.12.08

  Century Business Solutions and Business Logic Solutions partner on QuickBooks payments[9]Century Business Solutions 与 Business Logic Solutions 合作提供 QuickBooks 支付服务prweb.com

  Century Business Solutions and Business Logic Solutions announced a partnership to enable credit card processing directly within QuickBooks.

• 2020.09.23

  Reported2020.09.23

  Intuit releases QuickBooks Commerce[10]Intuit发布QuickBooks Commerceaccountingtoday.com

  Intuit released QuickBooks Commerce, a new omnichannel sales management platform that can be used inside QuickBooks Online with other QuickBooks tools.

• 2020.09.17

  Reported2020.09.17

  Saasable launches in the QuickBooks App Store[11]Saasable 在 QuickBooks 应用商店上线prnewswire.com

  Saasable announced its launch in the QuickBooks App Store for its recurring-revenue financial reporting and analytics app. The source says it would be available starting September 15.

• 2020.01.17

  Reported2020.01.17

  Zendesk announces the Sell Marketplace launch[12]Zendesk宣布推出Sell Marketplacetechcrunch.com

  Zendesk announced the launch of the Sell Marketplace, a place where companies can share components that extend the capabilities of its Sell product. MailChimp, HubSpot and QuickBooks were available at launch.

Read more(12)

1. 1QuickBooks official sitequickbooks.intuit.com
2. 2Intuit investor relationsinvestors.intuit.com
3. 3Intuit 扩展 Intuit Intelligence 平台smallbiztrends.com
4. 4Intuit在澳大利亚推出Intuit Intelligence人工智能工具channellife.com.au
5. 5Intuit推出Money by QuickBooks移动银行应用investingnews.com
6. 6QuickBooks 推出连接其会计软件的移动读卡器americanbanker.com
7. 7Century Business Solutions与CMoore合作提供QuickBooks内支付处理prweb.com
8. 8QuickBooks推出“Journey to Success”营销活动investingnews.com
9. 9Century Business Solutions 与 Business Logic Solutions 合作提供 QuickBooks 支付服务prweb.com
10. 10Intuit发布QuickBooks Commerceaccountingtoday.com
11. 11Saasable 在 QuickBooks 应用商店上线prnewswire.com
12. 12Zendesk宣布推出Sell Marketplacetechcrunch.com
13. 13Intuit为QuickBooks增加人工智能功能zdnet.com
14. 14LMN与Muir & Associates宣布QuickBooks解决方案提供商合作prnewswire.com