Rainbow Tours
Rainbow Tours is a UK-based travel company specializing in tailor-made and small group tours to Africa, Latin America, and Madagascar, with a focus on responsible wildlife experiences.
Last updated September 1, 2026
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Overview
Rainbow Tours is a travel company that creates authentic and personalised tours to natural wonders across Africa, Latin America and Madagascar. Founded in 1997 by Roger Diski, the company emphasizes responsible travel, supporting local conservation and NGOs. It is part of a group portfolio that includes other travel brands.
History
Rainbow Tours was established in 1997 by Roger Diski, who wanted to show Africa as a place to be loved, not pitied. The company began with a handful of people and an adventure to South Africa. Over time, it expanded to offer tailor-made holidays and group travel throughout Africa and Latin America, and became the UK's leading tour operator to Madagascar. Roger's ethos of responsible travel remains at the core of the company's values.
Products and positioning
Specialists in travel to Africa, Latin America and Madagascar, offering tailor-made and small group tours that are respectful and responsible, with a focus on wildlife and nature.
Tailor-made holidays
Customized tours to Africa, Latin America and Madagascar.
Small group tours
Fully escorted small group tours, such as Madagascar Wildlife Discovery Tours.
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