Rarone

Rarone (雷诺表) is a Chinese watch brand owned and operated by Shenzhen Rarone Watch Co., Ltd. (深圳市雷诺表业有限公司). According to the brand's official history, the company was founded in the 1980s, with its origins traced to 1988, and has since grown into a comprehensive watch enterprise that combines watch research and development, manufacturing, watch retailing and agency representation of international watch brands. The brand positions itself around the idea of accompanying young, multi-faceted consumers — described in its own marketing language as 'slash players' (斜杠玩家) — through everyday life with individual, quality and playful wristwatches. Its slogan is 'Rock Your Time'. Rarone's product range covers men's watches, women's watches and couples' watches, with both mechanical and quartz movements. Materials highlighted on its official site include 316 stainless steel cases and bracelets and sapphire crystal lenses. Named collections include the Gemini (双子星), Night (夜色), Galaxy (银河) and Knight (骑士) series, among others. The brand has released numerous numbered references, such as the Night series NO.8860378 and Galaxy series NO.886034, NO.880104, NO.880102 and NO.8320338. Over the years Rarone has built visibility through celebrity endorsements and fashion media placements. Its official website features actresses and actors including Mao Xiaotong, Li Qin, Ouyang Nana, Zhong Chuxi, Li Zhiting, Wang Hedi, G.E.M. (Deng Ziqi) and Zhang Li wearing Rarone watches in fashion shoots for publications such as KIND and SUPER. In 2021, actor Fan Chengcheng was announced as the brand's global spokesperson, and in 2020 actor Jia Nailiang signed as a spokesperson. Earlier, actor Sun Honglei appeared at Rarone product launches and events. Rarone has also pursued sports and entertainment partnerships. It has served as official timekeeper for events including the Chengdu Double Heritage Marathon and the Beijing International Running Festival half marathon, and has partnered with the Shenzhen Football Club. In 2022 it supported the FAW Audi Hangzhou Marathon, and in 2023 it became an official sponsor of TGC Tencent Games Super World. The brand has collaborated on co-branded watches with properties such as Astro Boy (铁臂阿童木) and the IP toy brand Big Heart. Recognition cited by the company includes being named a Shenzhen Time-Honored Brand (深圳老字号), a Shenzhen Famous Brand (深圳知名品牌), a National High-Tech Enterprise, and one of China's top ten watch enterprises in the light industry. Its headquarters are in Shenzhen, Guangdong, and a new headquarters project, Rarone Smart Valley (雷诺智谷), was initiated in Zhongshan, Guangdong. Rarone remains a privately held Chinese watch brand focused on the domestic market.

Rarone traces its origins to 1988, when, according to the brand's official history, Shenzhen Rarone Watch Co., Ltd. was established. The company describes itself as having been created in the 1980s and as having more than 30 years of development history. From its base in Shenzhen, Guangdong, it grew into a comprehensive watch enterprise engaged in watch research and development, manufacturing, watch sales and agency representation of international watch brands. In the 2000s and 2010s, Rarone expanded its brand profile through advertising and partnerships. It was a multi-year partner and official business gift watch of the Boao Forum for Asia, and it advertised on CCTV2 and CCTV7, becoming an annual strategic partner of programs such as 'Yi Chui Ding Yin' and 'Military Documentary'. In 2013 it was named a 'Shenzhen Time-Honored Brand' (深圳老字号), and it also received the 'Shenzhen Famous Brand' title. In 2015, the Guangdong Light Industry Polytechnic and Rarone jointly established the Rarone Watch College, described as China's first watch college. In 2016, the company was recognized as one of China's top ten watch enterprises in the light industry, and its Knight business series concept sports watch won awards for best sports watch and best watch designer. In 2017, it obtained the National High-Tech Enterprise certificate and Shenzhen Standard Certification, and Chairman Zhan Xizhou received the Shenzhen Quality City Gold Medal. Rarone has used celebrity endorsements to build its fashion image. Actress Tong Liya appeared at a Ningbo launch for the Dingzhi series star-moon women's watch; actress Jia Jingwen supported the Night series women's watch launch and a women's public welfare campaign. Actor Sun Honglei attended the 'Dare to Move' Knight business series launch and later visited Rarone's Shenzhen headquarters for a livestream. In 2020, actor Jia Nailiang signed as a brand spokesperson, and in 2021 actor Fan Chengcheng was named global spokesperson. The brand's official website also features Mao Xiaotong, Li Qin, Ouyang Nana, Zhong Chuxi, Li Zhiting, Wang Hedi, G.E.M. and Zhang Li in fashion shoots wearing Rarone watches. Sports partnerships have been another pillar. Rarone served as official timekeeper for the Chengdu Double Heritage Marathon and the Beijing International Running Festival half marathon, and it partnered with the Shenzhen Football Club, including as its official designated watch. In 2019 it timed the Chengdu Double Heritage Marathon and supported the Shenzhen football club's first Chinese Super League victory. In 2020 it became an official partner of the CEC China Endurance Championship, and in 2022 it supported the FAW Audi Hangzhou Marathon. In 2023 it became an official sponsor of TGC Tencent Games Super World. Product innovation and collaborations have continued. In 2021, Rarone released a co-branded watch with the IP toy brand Big Heart, designed by cross-disciplinary artist Ave Leung, and its Gemini mechanical watch won a Contemporary Good Design award. In 2022, it launched a co-branded watch with Astro Boy. The company also began developing a new headquarters, Rarone Smart Valley, in Zhongshan's Cuiheng New District. Throughout, Rarone has remained a privately held Chinese watch brand focused primarily on the domestic market, with a product line spanning men's, women's and couples' watches in mechanical and quartz movements.

• 2023

  Became official sponsor of TGC Tencent Games Super World; received national product and service quality integrity brand recognition

• 2022

  Launched Astro Boy co-branded watch; supported FAW Audi Hangzhou Marathon

• 2021

  Fan Chengcheng named global spokesperson; first upgraded image store opened in Guangzhou; Gemini mechanical watch won Contemporary Good Design award; Big Heart co-branded watch released

• 2020

  Jia Nailiang signed as spokesperson; became official partner of 2020 CEC China Endurance Championship

• 2019

  Timed 2019 Chengdu Double Heritage Marathon; new headquarters Rarone Smart Valley groundbreaking in Zhongshan Cuiheng New District

• 2018

  Named 2018-2020 Shenzhen Famous Brand; official timekeeper for Chengdu Double Heritage Marathon

• 2017

  Obtained National High-Tech Enterprise certificate and Shenzhen Standard Certification; Chairman Zhan Xizhou received Shenzhen Quality City Gold Medal

• 2016

  Named one of China's top ten watch enterprises in the light industry; Knight business series wins best sports watch and best watch designer awards

• 2015

  Rarone Watch College established with Guangdong Light Industry Polytechnic, described as China's first watch college

• 2013

  Awarded 'Shenzhen Time-Honored Brand' and 'Shenzhen Famous Brand' titles

• 1988

  Shenzhen Rarone Watch Co., Ltd. founded (brand origins traced to 1988)

Fashion watches for young, style-conscious consumers, emphasizing individuality, quality and playful everyday wear under the slogan 'Rock Your Time'.

• Gemini series (双子星)

  Mechanical watch series; the Gemini mechanical watch won a Contemporary Good Design award in 2021.

• Night series (夜色)

  Women's watch series, including reference NO.8860378.

• Galaxy series (银河)

  Watch series including references NO.886034, NO.880104, NO.880102 and NO.8320338.

• Knight series (骑士)

  Business and concept sports watch series, including the Knight business series concept sports watch.

• Astro Boy co-branded watch

  Co-branded trendy watch released in 2022.

• Big Heart co-branded watch

  Co-branded watch with IP toy brand Big Heart, designed by artist Ave Leung, released in 2021.

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