Raw Fury
Raw Fury is a Swedish publisher focused on supporting and releasing independent video games.
Last updated August 24, 2026
AI crawler reads
4requests
1companies- Anthropic4
- Profile
- 2
- Controversies
- 0
- JSON · MD
- 0
- First read
- Nov 4, 2026
- Latest read
- Nov 4, 2026
From this site's server log
Overview
Raw Fury AB is a Swedish video game publisher headquartered in Stockholm. The company was founded in 2015 by Jonas Antonsson, a former vice-president of mobile at Paradox Interactive, and Gordon Van Dyke, who had worked as a producer at EA DICE on the Battlefield series. From its launch, Raw Fury presented itself as a publisher for boutique and independent games rather than as a conventional, highly centralized publishing house. The company described its operating philosophy with the term “UnPublisher.” This concept was intended to challenge established publishing practices by giving development teams more supportive services and by attempting to create arrangements that better reflected the needs of independent studios. Its role has therefore extended beyond financing and distribution to areas such as marketing, production support, quality assurance, platform adaptation and other forms of operational assistance. Raw Fury expanded its leadership and ownership base in 2016, when Karl Magnus Troedsson, then general manager of EA DICE, left that position to become a partner and co-owner. His arrival added another senior game-industry executive to the company’s founding team. In September 2019, Raw Fury established Fury Studios, an internal development-support studio in Zagreb, Croatia. Fury Studios was created to assist external developers with porting, quality assurance and related production services. Around the same period, Raw Fury moved its Stockholm headquarters to accommodate a growing workforce, which was reported at approximately 40 employees worldwide. A major ownership change occurred in August 2021, when investment firm Altor Equity Partners acquired a majority stake in Raw Fury. The transaction value was not disclosed. Raw Fury said the investment would provide additional experience and financial capacity, allowing it to increase production capabilities, expand its team and publish larger projects while continuing to support smaller and more experimental games. Raw Fury also began exploring adaptations beyond games. In October 2021, it announced a first-look agreement with DJ2 Entertainment covering the development of television and film projects based on relevant intellectual property. The agreement reflected a broader industry trend in which game publishers seek to extend their properties into screen entertainment. In October 2025, sister publisher Neon Doctrine announced that it would merge with Raw Fury as part of a wider restructuring, with Neon Doctrine’s catalog expected to come under Raw Fury’s management. Raw Fury’s overall identity remains associated with independent-game publishing, developer support and a willingness to work with projects that may not fit the conventional blockbuster model.
History
Raw Fury was founded in 2015 in Stockholm by Jonas Antonsson and Gordon Van Dyke. Antonsson had previously served as Paradox Interactive’s vice-president for mobile, while Van Dyke had been a producer at EA DICE, working on Battlefield titles. The founders announced Raw Fury as a publisher intended to serve boutique and independent games. Rather than presenting itself as a conventional publisher focused primarily on financing, distribution and commercial control, the company used the term “UnPublisher” to describe an effort to dismantle or revise traditional publishing practices. The company’s stated model emphasized practical and creative support for development teams. This included publishing assistance and, over time, services connected with production, marketing, quality assurance and porting. The approach positioned Raw Fury as a partner for studios that might benefit from publisher infrastructure without losing the identity and experimentation associated with independent development. In July 2016, Karl Magnus Troedsson became a partner and co-owner after stepping down as general manager of EA DICE. His appointment brought additional senior leadership experience from a major international game developer. Raw Fury continued expanding its internal capabilities, and in early September 2019 it opened Fury Studios in Zagreb, Croatia. The studio was designed to support external developers, particularly through porting, quality assurance and other production-related services. Raw Fury also relocated its Stockholm headquarters as its workforce grew to approximately 40 people worldwide. Ownership changed substantially in August 2021, when Altor Equity Partners acquired a majority stake in Raw Fury. No purchase price was disclosed. Raw Fury characterized the investment as a source of both financial resources and business experience. The company stated that it would use this capacity to increase production, expand its team and take on larger projects without abandoning its support for smaller games and experimental artistic work. Raw Fury subsequently broadened the potential uses of its intellectual property through a first-look agreement with DJ2 Entertainment, announced in October 2021. The agreement concerned the development of television and film projects and indicated an interest in adapting game-related properties for screen entertainment. In October 2025, Neon Doctrine, described as Raw Fury’s sister publisher, announced a merger with Raw Fury in the context of a wider restructuring. Under the announced arrangement, Neon Doctrine’s game catalog would be managed by Raw Fury. The merger represents a further consolidation of the publisher’s operating structure, while Raw Fury continues to be identified with independent-game publishing and services intended to help development studios bring games to market.
- 2025
Neon Doctrine merger announced
[1]Neon Doctrine announces a restructuring-related merger with Raw Fury and the transfer of its catalog to Raw Fury’s management.
- 2021
Altor acquires majority ownership
[1]Altor Equity Partners takes a majority stake in Raw Fury to support expansion and greater production capacity.
- 2021
Raw Fury signs first-look deal with DJ2 Entertainment
[1]The companies agree to explore television and film projects based on Raw Fury-related properties.
- 2019
Fury Studios opens in Zagreb
[1]Raw Fury creates an internal Croatian studio to assist external developers with ports, quality assurance and related support.
- 2016
Karl Magnus Troedsson becomes partner and co-owner
[1]The former EA DICE general manager joins Raw Fury’s ownership and leadership group.
- 2015
Raw Fury is founded and announced
[1]Jonas Antonsson and Gordon Van Dyke establish Raw Fury in Stockholm as a publisher focused on boutique and independent games.
Products and positioning
A developer-supportive publisher for boutique, independent and experimental video games, positioned as an alternative to traditional publishing models.
Product categories. Independent video game publishing · Game financing and production support · Marketing and distribution services · Porting and platform adaptation · Quality assurance · Television and film development partnerships
Brand decisions
2025
Merger with Neon DoctrineM&ABackground
Neon Doctrine announced a merger with Raw Fury as part of a broader restructuring.
Action taken
The announced arrangement placed Neon Doctrine’s game catalog under Raw Fury’s management.
Aftermath
The transaction further consolidated the publishers’ operations and catalog management.
2021
Majority investment by Altor Equity PartnersM&ABackground
Raw Fury sought greater capacity to expand its team, production operations and publishing portfolio.
Action taken
Altor Equity Partners acquired a majority ownership stake in the company.
Aftermath
Raw Fury said the investment would support larger projects while preserving its willingness to fund smaller and experimental games. The transaction value was not disclosed.
2021
First-look agreement with DJ2 EntertainmentStrategyBackground
Game publishers increasingly explored film and television adaptations as an additional route for developing intellectual property.
Action taken
Raw Fury entered a first-look deal with DJ2 Entertainment for television and film projects.
Aftermath
The agreement expanded Raw Fury’s announced strategic interests beyond the publication of games.
2019
Creation of Fury StudiosStrategyBackground
Raw Fury needed additional internal capabilities as its developer-support activities and workforce expanded.
Action taken
It opened Fury Studios in Zagreb to provide porting, quality assurance and related support for external developers.
Aftermath
The move extended Raw Fury’s role beyond publishing into operational and technical assistance for game production.
2015
Adoption of the “UnPublisher” modelStrategyBackground
Raw Fury entered the market intending to support boutique and independent games while questioning established publisher-developer practices.
Action taken
The company structured its positioning around supportive publishing services and a less conventional relationship with development studios.
Aftermath
The “UnPublisher” concept became a central part of Raw Fury’s identity and differentiated its stated approach from traditional publishing models.
Recent events
Reported
Call of the Sea announced for PlayStation 5 and PlayStation 4[2]
Publisher Raw Fury and developer Out of the Blue announced that Call of the Sea is scheduled to launch for PlayStation 5 and PlayStation 4 on May 11, 2021; the article reports the announcement, not that the console release had already occurred.
Reported
Raw Fury announces West of Dead release for Switch and PS4[3]
Publisher Raw Fury and developer Upstream Arcade announced that West of Dead was scheduled to launch for Nintendo Switch and PlayStation 4 on August 5, 2020. The source also reported that the game was already available for Xbox One and PC via Steam.
Sources3 sources
Cite this profile: Cite the canonical profile. /brand-wiki/raw-fury · Editorial policy · How profiles are compiled