ReAssure
ReAssure is a UK life and pensions consolidator, part of Standard Life, looking after approximately 3 million policies and around £70 billion of investments.
Last updated September 15, 2026
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Overview
ReAssure is a major life and pensions consolidator in the UK market. Originally founded in 1963, it has grown by acquiring large books of business from various providers. ReAssure has approximately 3 million policies on its books and looks after investments of approximately £70 billion for its customers. It is part of Standard Life, a retirement specialist focused entirely on retirement savings and income. Its strategy is to offer companies wishing to exit from closed books of business the opportunity to do so, while providing customer service to acquired policyholders. The ReAssure brand covers pensions, insurance and investments, and the company has acquired and integrated blocks of policies from insurers such as Legal & General, Guardian, Barclays, GE and Zurich.
History
ReAssure was originally founded in 1963. It is a major life and pensions consolidator in the UK market and has grown by buying large books of business from various providers over the years. Since it began over 50 years ago, it has acquired and integrated numerous blocks of policies from other insurers, such as Legal & General, Guardian, Barclays, GE and Zurich. This has helped it grow into a company with approximately £70 billion of assets and over 3 million policies. ReAssure is part of Standard Life, a retirement specialist focused entirely on retirement savings and income.
Products and positioning
A major life and pensions consolidator in the UK market, offering companies who wish to exit from closed books of business the opportunity to do so, and providing excellent customer service to acquired policyholders.
Pensions
Retirement options and a Retirement Planning Toolkit.
Insurance
Types of insurance include Whole of life and Term Assurance.
Investments
A home for savings, with current fund prices and access to money.
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