Record Minas
Record-owned television station serving Belo Horizonte and much of Minas Gerais, Brazil.
Last updated August 31, 2026
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Overview
Record Minas is a Brazilian television station licensed to Belo Horizonte, the capital of Minas Gerais. It operates as a Record-owned-and-operated station and serves the Belo Horizonte metropolitan area as well as a substantial part of the state's inland territory. The station combines programming supplied by the national Record network with locally produced news and public-affairs content aimed at viewers in Minas Gerais. The station's present operation is rooted in the history of VHF channel 2 in Belo Horizonte. The frequency was originally used by TV Alterosa from 1962 until 1977, when that broadcaster moved to channel 5. Channel 2 then remained unused for a period before returning to the air in 1991 under the name TV Sociedade. The new station was associated with former state senator Newton Cardoso and initially operated as a Record affiliate. In 1993, members of the Universal Church of the Kingdom of God acquired shares in the station, which was subsequently renamed TV Record Minas and became part of Record's owned-and-operated structure. The station's ownership history was linked to the broader relationship between Record, the Universal Church and Edir Macedo, who was reported to control a significant shareholding in the station in the 2000s. Record Minas moved its studios to the Floresta neighborhood of Belo Horizonte in 2000. Its transmission facilities are associated with Serra do Curral, in the Belvedere area, supporting coverage of the capital and surrounding regions. The station later undertook a programming and market-positioning effort intended to strengthen its audience performance against competing broadcasters. Work on this repositioning began in 2009, followed by a 2010 presentation of redesigned local programming at an event in Belo Horizonte. The station reported a record audience result on January 3, 2011, when it registered 7.34 points in the IBOPE measurement cited in its historical account. Local journalism is the central component of the Record Minas brand. Its schedule includes regional editions of Record programming such as MG no Ar, Balanço Geral MG, Cidade Alerta Minas, MG Record and Balanço Geral Edição de Sábado. The station reported that its news operation led local ratings in 2016. By the 2020s, it was described as holding the second position in audience ratings, and in 2024 it reportedly reached at least 854,000 viewers per day. As of January 2025, Record Minas produced more than 38 hours of local programming each week. Its role is therefore not limited to retransmitting the national Record schedule: it functions as the network's principal local television outlet in Minas Gerais, with a distinct news identity and regional production operation.
History
Record Minas is the Record network's television station serving Belo Horizonte and the wider state of Minas Gerais. Its history follows the development of VHF channel 2 in Belo Horizonte. TV Alterosa used the frequency from 1962 until 1977, when it transferred its operation to channel 5. The channel was subsequently left unused until 1991, when TV Sociedade began broadcasting. The station was associated with former state senator Newton Cardoso and launched as an affiliate of Record. In 1993, members of the Universal Church of the Kingdom of God acquired shares in the station. The broadcaster was renamed TV Record Minas and became an owned-and-operated outlet of the Record network. Its ownership was connected to the wider corporate and religious interests surrounding Record; reporting cited in the station's history stated that Edir Macedo controlled 50% of the shares in 2007. The station moved its studios to the Floresta neighborhood of Belo Horizonte in 2000. Its transmission antenna is located at Serra do Curral, in the Belvedere area. Record Minas began a strategic repositioning in 2009, seeking to improve its competitive position and reach second place in audience ratings. A special event held on October 28, 2010, introduced a renewed local programming schedule. The station reported an audience peak on January 3, 2011, with 7.34 points in the IBOPE measurement referenced by its historical account. Its news operation was reported to lead local ratings in 2016. The station's identity is built around regional journalism integrated with Record's national programming. Its local schedule includes MG no Ar, Balanço Geral MG, Cidade Alerta Minas, MG Record and Balanço Geral Edição de Sábado. By January 2025, it was producing more than 38 hours of local content each week. The station was described as retaining second place in ratings as of 2024 and reaching at least 854,000 viewers per day. It therefore operates both as a local broadcaster for Belo Horizonte and as Record's principal television presence across Minas Gerais.
- 2024
Second-place ratings and reported daily reach
[1]The station was described as holding second place in ratings and reaching at least 854,000 viewers per day.
- 2016
Local news leads ratings
[1]The station's news operation was reported to lead local audience ratings.
- 2011
Reported audience peak
[1]Record Minas reported its highest audience result at the time, registering 7.34 points in the cited IBOPE measurement.
- 2010
Renewed local schedule is presented
[1]A Belo Horizonte event unveiled the station's new local programming lineup.
- 2009
Audience repositioning begins
[1]The station began a repositioning program designed to improve ratings and pursue vice-leadership in the market.
- 2000
Studios move to Floresta
[1]Record Minas relocated its studios to the Floresta neighborhood of Belo Horizonte.
- 1993
Station becomes TV Record Minas
[1]After members of the Universal Church acquired shares, the station was renamed TV Record Minas and became a Record-owned-and-operated station.
- 1991
TV Sociedade launches
[1]TV Sociedade began broadcasting on channel 2 as a Record affiliate.
- 1977
Channel 2 becomes vacant
[1]TV Alterosa moved to channel 5, leaving the channel 2 allocation unused until its later reactivation.
- 1962
TV Alterosa begins using channel 2
[1]The VHF channel 2 frequency in Belo Horizonte entered use by TV Alterosa.
Products and positioning
A regional Record network station centered on local journalism, current affairs and broad free-to-air television coverage in Minas Gerais.
Local news
MG no Ar
A locally produced Record Minas news program focused on developments in Minas Gerais and the Belo Horizonte region. It is part of the station's regional news portfolio and contributes to the broadcaster's weekday local output.
Local news and current affairs
Balanço Geral MG
The Minas Gerais edition of Record's Balanço Geral format. It adapts the network's news and current-affairs approach for a regional audience, combining local reporting with the station's broader daytime programming structure.
Local news
Cidade Alerta Minas
A Minas Gerais edition of the Cidade Alerta news format, providing locally oriented reporting within Record Minas's regional schedule.
Local television news
MG Record
Record Minas's regional news offering under the MG Record name. It forms part of the station's locally produced programming and reinforces the brand's focus on Minas Gerais affairs.
Weekend news and current affairs
Balanço Geral Edição de Sábado
The Saturday edition of Balanço Geral produced for the Minas Gerais audience. It extends the station's regional news and current-affairs programming into the weekend schedule.
Brand decisions
2010
Launch of renewed local programmingProduct launchBackground
The station's repositioning effort required a more distinctive regional schedule.
Action taken
Record Minas presented a new local programming lineup at a special event in Belo Horizonte.
Aftermath
The station subsequently reported a ratings peak in 2011 and continued to emphasize local journalism.
2009
Local-market repositioningStrategyBackground
Record Minas sought to improve its competitive position and reach second place in audience ratings.
Action taken
The station began restructuring and repositioning its local programming and market presentation.
Aftermath
A renewed schedule was presented in 2010, followed by reported audience gains and later second-place ratings.
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