Red Cell

Red Cell Werbeagentur GmbH, headquartered in Düsseldorf, Germany, was an international advertising agency and a subsidiary of the WPP Group in London. The agency group was formed in 2001 through the merger of Batey Advertising, Cole & Weber, Conquest and Perspectives. The name Red Cell is the English term for red blood cells (erythrocytes), symbolically representing "fresh ideas." The German headquarters had been founded in 1972 as Hildmann, Simon, Rempen & Schmitz; in 1991 WPP acquired a majority stake and the name was changed to HSR&S Conquest. Clients included Allianz Global Investors, Aperol, Cinzano Vermouth, Dodge, Hellweg (Baumarkt), Initiative Erdgas pro Umwelt, Iveco, K+S, Penthouse, Privatbrauerei Frankenheim, SEWAG and Wonderbra. In 2003 the company achieved net revenue of 67 million pounds sterling, equivalent to slightly over 100 million euros at the exchange rate at the time. In 2012 the agency was taken over by Scholz & Friends Düsseldorf.

The German headquarters of what would become Red Cell was founded in 1972 as Hildmann, Simon, Rempen & Schmitz. In 1991, WPP acquired a majority stake and the agency was renamed HSR&S Conquest. In 2001, the agency group Red Cell was formed through the merger of Batey Advertising, Cole & Weber, Conquest and Perspectives. The name Red Cell, meaning red blood cells, was chosen to symbolize "fresh ideas." The agency operated internationally with its German base in Düsseldorf. In 2003, it reported net revenue of 67 million pounds sterling, equivalent to slightly over 100 million euros at the exchange rate at the time. In 2012, Red Cell was taken over by Scholz & Friends Düsseldorf, ending its existence as a separate brand.

• 2012

  Taken over by Scholz & Friends Düsseldorf.

• 2003

  Net revenue of 67 million pounds sterling (over 100 million euros).

• 2001

  Red Cell formed through merger of Batey Advertising, Cole & Weber, Conquest and Perspectives.

• 1991

  WPP acquires majority stake; renamed HSR&S Conquest.

• 1972

  German headquarters founded as Hildmann, Simon, Rempen & Schmitz.

International advertising agency network under WPP, known for creative campaigns for major brands.

Product categories. Advertising · Brand strategy · Creative campaigns · Media services

1. 1Red Cell – Wikipediade.wikipedia.org
2. 2Red Cell – Wikidatawikidata.org