Rede Amazônica Humaitá

Rede Amazônica Humaitá is a local Brazilian television station serving Humaitá in the state of Amazonas. The station is part of Grupo Rede Amazônica, a regional media group whose broadcast operations connect communities across the Amazon region with national television programming and locally relevant coverage. It operates on analog VHF channel 6 and digital UHF channel 15, using virtual channel 6.1, and carries programming from TV Globo. The station began broadcasting in December 1983 under the name TV Humaitá. Its creation resulted from cooperation among Rede Amazônica, public authorities, commercial representatives, and members of the Humaitá community, who jointly acquired the equipment required to establish the service. Like other Rede Amazônica stations in Amazonas at the time, TV Humaitá initially operated as an affiliate of Rede Bandeirantes. In 1986, during the transition of Globo programming in Amazonas from TV Ajuricaba to TV Amazonas, the station also changed affiliation and joined the Globo network. For many years, the Humaitá operation primarily retransmitted network programming, with comparatively limited locally produced journalism. A gradual expansion of local reporting began in the mid-2010s. In 2014, the station received investment in new equipment and a new headquarters as part of activities marking its 31st anniversary. The new facilities were inaugurated on December 18, 2014, in a ceremony attended by municipal officials and other local representatives. On January 3, 2015, the station adopted the Rede Amazônica Humaitá name, aligning its public identity with the wider Grupo Rede Amazônica station network. In 2016, after the group had announced plans to establish a local reporting team, administrator Raolin Magalhães began contributing as a reporter and the station started supplying reports to the network's news programs. This represented an incremental shift from a mainly relay-based operation toward a more locally connected television service. A further change was announced in June 2023, when Rede Amazônica said that the Humaitá station would add local journalism and local advertising. The announcement accompanied the opening of the group's station in Coari and formalized the Humaitá operation's status as a TV Globo affiliate. On July 3, 2023, it began broadcasting its own local edition of Jornal do Amazonas 2nd Edition, presented by Karla Melo. The local bulletin is produced from Rede Amazônica's studios in Manaus, following the operating model used by several of the group's stations in smaller cities. Rede Amazônica Humaitá therefore combines national and regional network programming with news intended for the Humaitá audience. Its role is primarily that of a regional broadcast outlet rather than an independently programmed national network. The station's history reflects the development of television distribution in the interior of Amazonas: community-supported infrastructure in the 1980s, affiliation changes connected to wider network realignment, investment in facilities and equipment, and a later expansion of local journalism and commercial services.

TV Humaitá began broadcasting in December 1983 in Humaitá, Amazonas. The station was established through a cooperative arrangement involving Rede Amazônica, public authorities, local business representatives, and members of the Humaitá community. These participants jointly acquired the equipment needed to launch the television service, reflecting the logistical and financial challenges of extending broadcast infrastructure into the interior of the Amazon region. At launch, TV Humaitá was affiliated with Rede Bandeirantes, as were other Rede Amazônica stations in Amazonas. The station's network relationship changed in 1986, when TV Globo programming in the state was reorganized and moved from TV Ajuricaba to TV Amazonas. TV Humaitá followed this wider realignment and became affiliated with Globo's Rio network. Its principal function for much of its early history was the retransmission of network television, with local production developing gradually. The station marked its 31st anniversary in 2014 with an investment program. On December 18 of that year, it received new technical equipment and inaugurated a new headquarters. The ceremony was attended by municipal authorities, including councilors, secretaries, and Humaitá mayor Dedei Lobo. The event was documented by a team from Rede Amazônica Porto Velho. The investment improved the physical and operational base from which the station could serve its audience. On January 3, 2015, the operation was renamed Rede Amazônica Humaitá. The change brought the station's public name into line with the identity used by other outlets in the Grupo Rede Amazônica network. In 2016, following an earlier commitment to establish local reporting in Humaitá, administrator Raolin Magalhães began working as a reporter. The station then started providing reports for the group's wider news programs, increasing the visibility of local issues within regional coverage. The station was involved in a press-freedom incident on July 8, 2020. Reporter Lucas Lobo was attempting to interview former mayor Herivâneo Seixas concerning an Amazonas Public Ministry investigation into the hiring of a company to supply rapid COVID-19 tests without a bidding process. According to the reported account, Seixas physically attacked the reporter, took the station's microphone, and took and broke the reporter's cellphone. Lobo filed a police report. The episode illustrated the risks faced by local journalists covering municipal politics and public-sector investigations. A new phase began in 2023. On June 23, Rede Amazônica announced that the Humaitá operation would add local journalism and local advertising and would officially be regarded as a TV Globo affiliate. The announcement was made together with news of the inauguration of Rede Amazônica Coari. On July 3, the station launched its own local edition of Jornal do Amazonas 2nd Edition, presented by Karla Melo. The program's content is generated at Rede Amazônica's Manaus studios, following the model used by the group's other interior stations. The station's development can therefore be understood as a progression from a community-supported retransmission service to a more integrated regional affiliate. Its current role combines TV Globo's national schedule, Grupo Rede Amazônica's regional infrastructure, and news and advertising aimed at viewers and businesses in Humaitá. It remains a local television outlet rather than an independent national network.

• 2023

  Local journalism and advertising announced

  [1]Rede Amazônica Humaitáen.wikipedia.org

  Rede Amazônica announces that the Humaitá station will add local journalism and local advertising and be formally recognized as a TV Globo affiliate.

• 2023

  Jornal do Amazonas local edition launches

  [1]Rede Amazônica Humaitáen.wikipedia.org

  On July 3, the station begins airing its own local edition of Jornal do Amazonas 2nd Edition, presented by Karla Melo and produced from Manaus.

• 2016

  Local reporting begins to expand

  [1]Rede Amazônica Humaitáen.wikipedia.org

  Administrator Raolin Magalhães begins reporting and the station starts supplying material to the network's news programs.

• 2015

  Adopts the Rede Amazônica Humaitá name

  [1]Rede Amazônica Humaitáen.wikipedia.org

  On January 3, TV Humaitá is renamed Rede Amazônica Humaitá in line with the broader group identity.

• 2014

  New equipment and headquarters inaugurated

  [1]Rede Amazônica Humaitáen.wikipedia.org

  The station marks its 31st anniversary with investment in equipment and new facilities, inaugurated on December 18.

• 1986

  Station changes network affiliation

  [1]Rede Amazônica Humaitáen.wikipedia.org

  TV Humaitá leaves the Bandeirantes affiliation and joins the Globo network during the reorganization of Globo broadcasting in Amazonas.

• 1983

  TV Humaitá begins broadcasting

  [1]Rede Amazônica Humaitáen.wikipedia.org

  The station opens in December in Humaitá through a partnership involving Rede Amazônica, public authorities, commerce representatives, and the local community. It initially affiliates with Rede Bandeirantes.

A regional free-to-air television station that combines TV Globo programming with news and advertising serving Humaitá and surrounding communities in Amazonas.

• Broadcast television · 1983

  Free-to-air television service

  Rede Amazônica Humaitá operates an over-the-air television service in Humaitá. Its terrestrial distribution has included analog VHF channel 6 and digital UHF channel 15, with virtual channel 6.1. The station combines network programming with regional and local content.

• Local television news · 2023

  Jornal do Amazonas 2nd Edition

  The station's local edition of Jornal do Amazonas 2nd Edition launched in July 2023. It is presented for the Humaitá audience while its news production is generated at Grupo Rede Amazônica's studios in Manaus, following the group's model for interior stations.

• Network affiliation · 1986

  TV Globo programming

  The station carries programming supplied through its TV Globo affiliation. This national and network-level schedule forms the principal complement to the station's regional news and local commercial activity.

• Television advertising · 2023

  Local advertising

  Beginning in 2023, the Humaitá operation was announced as offering local advertising alongside expanded local journalism, giving businesses and institutions in its service area a more direct television advertising channel.

• 2020

  Reporter attacked during interview about COVID-19 testing investigation

  Reporter Lucas Lobo was physically attacked while seeking comment from former mayor Herivâneo Seixas about an Amazonas Public Ministry investigation into the noncompetitive hiring of a rapid COVID-19 testing supplier. The reported incident included the taking and breaking of the reporter's cellphone and removal of the station's microphone; a police report was filed.

  Source

Read more

• 2023

  Expand local journalism and advertisingStrategy

  Background

  The station had historically focused heavily on retransmitted network programming, while the group was expanding the role of its stations in cities away from the state capital.

  Action taken

  Rede Amazônica announced local journalism, local advertising, and formal TV Globo affiliate status for the Humaitá operation.

  Aftermath

  The station launched a local edition of Jornal do Amazonas 2nd Edition on July 3, 2023, with production generated in Manaus.

  Source

• 2015

  Rebrand as Rede Amazônica HumaitáStrategy

  Background

  Grupo Rede Amazônica was aligning the names of its stations with the group brand.

  Action taken

  TV Humaitá adopted the name Rede Amazônica Humaitá on January 3.

  Aftermath

  The station's identity became more closely associated with Grupo Rede Amazônica and its regional station network.

  Source

• 1986

  Move from Bandeirantes to Globo affiliationStrategy

  Background

  Rede Amazônica stations in Amazonas were affected by a wider change in the distribution of TV Globo programming after the transition from TV Ajuricaba to TV Amazonas.

  Action taken

  TV Humaitá ended its affiliation with Rede Bandeirantes and joined the Globo network.

  Aftermath

  The station continued operating as a local outlet carrying Globo programming, later becoming identified publicly with the Rede Amazônica group.

  Source

1. 1Rede Amazônica Humaitáen.wikipedia.org
2. 2Rede Amazônicaredeglobo.globo.com