Recent events
Recent events tied to this brand in public sources.
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2022
Reebok names Al Boom Marine its operating partner in the Middle East and North Africa
Authentic Brand Group announced an agreement for Al Boom Marine to become Reebok’s operating partner in the GCC, the Middle East (including Iraq and Lebanon), and North Africa. The agreement covers footwear and apparel and is to become effective upon completion of the transfer of Reebok ownership from Adidas to ABG.
2021
Tmall and footwear brands launch single-shoe sales service
The China Foundation for Disabled Persons and participating brands, including Tmall, Skechers, Reebok, Jordan, Camel, Semir and ECCO, jointly launched the “One Shoe Plan,” offering single-shoe sales to people with disabilities at half price.
2021
Adidas announces sale of Reebok to Authentic Brands Group
Adidas announced that it would sell Reebok to Authentic Brands Group for €2.1 billion (approximately US$2.5 billion). The transaction was expected to close in the first quarter of 2022.
2021
Reebok and Universal Brand Development announce Jurassic Park collection collaboration
Reebok announced a partnership with Universal Brand Development to release a footwear and apparel collection themed after Jurassic Park. The collection was scheduled to become available on July 30.
2021
Reebok introduces JJ IV Valor training shoe
Reebok and JJ Watt introduced the JJ IV Valor training shoe, designed to honor Pat Tillman. Reebok featured the shoe on its website.
2021
Reebok launches Pride 2021 capsule collection
Reebok unveiled its ballroom-inspired “All Types of Love” capsule collection for Pride 2021, featuring footwear and apparel. The collection was released on Reebok’s website and created in collaboration with House of Ninja.
2021
Reebok and Cardi B launch apparel collection
Reebok and Cardi B launched an apparel collection that includes sweatshirts, bodysuits and gym wear, alongside new variations of the Club C Cardi and Club C Double sneakers.
2021
Reebok and Cardi B collaborate on a summer collection
Reebok collaborated with Cardi B on a summertime collection slated to reach the market on April 23, 2021.
2021
Maison Margiela and Reebok announce a Tabi sneaker
Maison Margiela announced that it would launch a Bianchetto-style Classic Leather Tabi sneaker in February 2021 as part of its collaboration with Reebok.
2020
Reebok and Siena Farms partner on plant-based performance shoe
Reebok partnered with Siena Farms to launch the Forever Floatride GROW plant-based performance shoe, with custom CSA produce boxes offered to the first 50 customers across the US on October 1 exclusively through Reebok UNLOCKED.
2020
Adidas pledges hiring and investment measures addressing racial inequity
Adidas pledged to invest $20 million in the Black community in the United States and ensure that at least 30 percent of new US jobs at Adidas and Reebok are filled by Black and Latino people. The company said it must do more to fight racism and improve its company culture.
2020
Reebok announces it will end its CrossFit HQ partnership
Reebok announced that it had decided to end its partnership with CrossFit HQ later in 2020, after CrossFit CEO Greg Glassman posted a comment about George Floyd that many considered tone deaf. Reebok said it would fulfill its remaining contractual obligations, including its title sponsorship of the 2020 CrossFit Games.
2020
Reebok ends partnership with CrossFit
Reebok announced that it had decided to end its partnership with CrossFit, citing recent events, while stating it would fulfill its remaining contractual obligations in 2020.
2020
Adidas and Reebok announce temporary store closures
Adidas announced that Adidas-owned and Reebok-owned retail stores in the US, Canada, and Europe would temporarily close amid the coronavirus outbreak. The closures were to take effect on March 17 in the US and Canada and March 18 in Europe, and continue through March 29.
2020
Reebok and ARRAY host a women-in-film event
Reebok and ARRAY hosted a day-long event at ARRAY's Creative Campus in Los Angeles to celebrate and amplify talented women in film, including free screenings and a panel discussion.
2020
Reebok partners with Khalid
Reebok announced a partnership with singer Khalid, who is set to appear in the brand’s Spring 2020 “Sport the Unexpected” campaign.
2020
Reebok announces Zig Kinetica sneaker launch
Reebok unveiled its Zig Kinetica sneaker and announced that it would be available online and in stores worldwide on February 21, 2020.
2020
Reebok unveils Zig Kinetica ad featuring Conor McGregor
Reebok unveiled a new Zig Kinetica ad featuring Conor McGregor as part of its “Sport the Unexpected” campaign.
2019
Reebok reveals Forever Floatride GROW performance shoe
Reebok revealed the Forever Floatride GROW, a plant-based performance running shoe planned to launch in Fall 2020.
2019
Reebok unveils the She Got Ree campaign
Reebok unveiled its “She Got Ree” campaign featuring brand ambassador Katrina Kaif, presenting fitness as a source of enjoyment and personal expression.