Ref Stockholm

REF Stockholm is a professional hair care brand from Sweden, founded in 2004 with the ambition to refine modern salon hair care through the balance of nature and science. Headquartered in Stockholm, the family-owned company has grown into an internationally recognized brand trusted by hairdressers and consumers worldwide. At the core of REF Stockholm lies a professional-first philosophy: all products are developed with the needs of professional hairdressers in mind, ensuring performance, reliability and innovation in real salon environments. Through continuous collaboration with stylists, the brand delivers solutions that empower professionals and their clients. The product range covers a full spectrum of hair care needs, including shampoos, conditioners, hair masks, leave-in treatments, styling products, and colour-boosting masques. Key collections include Illuminate Colour, Intense Hydrate, Ultimate Repair, Weightless Volume, and Cool Silver. Bestselling items include the AHA Scalp Detox Treatment, which won an Allure Best of Beauty award, as well as Colour Boost Masques in shades such as Ash Brown, Cool Silver Ash, Vanilla Blonde, Intense Copper, Cool Chocolate, and Platinum Blonde. The brand also offers travel sizes, hand wash, products for men, and gift sets. REF Stockholm sells through its own e-commerce site with localized storefronts for Canada (CAD), Denmark (DKK), Sweden (SEK), and the United States (USD), and it is distributed internationally through professional salon channels. The brand's positioning emphasizes a 'care first, style second' approach, with product lines tailored to specific hair types and concerns such as dry, curly, damaged, thin and fine, and dull hair. The company continues to innovate, teasing a new launch for October 1st under the tagline 'Refresh, Restart, Reset'.

REF Stockholm was founded in 2004 in Stockholm, Sweden, with the ambition to refine modern salon hair care through the balance of nature and science. From the outset, the company adopted a professional-first philosophy, developing all products with the needs of professional hairdressers in mind. This approach ensured performance, reliability, and innovation in real salon environments. Through continuous collaboration with stylists, REF Stockholm built a reputation for delivering solutions that empower professionals and their clients. Over the years, the family-owned company grew from its Swedish roots into an internationally recognized brand trusted by hairdressers and consumers worldwide. The brand expanded its product range to cover a full spectrum of hair care needs, including shampoos, conditioners, hair masks, leave-in treatments, styling products, and colour-boosting masques. Key collections such as Illuminate Colour, Intense Hydrate, Ultimate Repair, Weightless Volume, and Cool Silver were developed to address specific hair types and concerns. REF Stockholm established an e-commerce presence with localized storefronts for Canada, Denmark, Sweden, and the United States, and it is distributed internationally through professional salon channels. The brand's commitment to innovation is evident in its bestselling products, such as the AHA Scalp Detox Treatment, which won an Allure Best of Beauty award, and the Colour Boost Masque line. In 2026, the company teased a new launch for October 1st under the tagline 'Refresh, Restart, Reset', signaling continued evolution.

• 2026

  AHA Scalp Detox Treatment wins Allure Best of Beauty 2026.

• 2026

  New product launch teased for October 1st under 'Refresh, Restart, Reset'.

• 2004

  REF Stockholm founded in Stockholm, Sweden.

Professional-first hair care brand balancing nature and science, offering salon-quality products for diverse hair types and concerns.

• AHA Scalp Detox Treatment

  Bestselling scalp treatment, winner of Allure Best of Beauty 2026.

• Colour Boost Masque

  Instant colour refresh masque available in shades like Ash Brown, Cool Silver Ash, Vanilla Blonde, Intense Copper, Cool Chocolate, Platinum Blonde.

• Intense Hydrate Shampoo

  Moisturising shampoo for dry hair.

• Intense Hydrate Conditioner

  Moisturising conditioner for dry hair.

• Intense Hydrate Masque

  Deep conditioning masque for dry hair.

• Whipped Moisture Mousse

  Styling mousse for moisture and volume.

• Leave In Serum

  Leave-in serum for hair care.

• Curl Power N°244

  Styling product for curly hair.

• Dry Shampoo N°204

  Dry shampoo for refreshing hair between washes.

• Illuminate Colour Instant Shine

  Instant shine treatment for coloured hair.

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