Reflo

Reflo is a sustainable apparel company founded in England in 2021 by Rory MacFadyen. The brand focuses on performance-oriented sportswear intended for high-level sporting activity, while presenting environmental and social responsibility as central to its product and operating model. Its initial range combined activewear, training clothing, golf apparel and leisure pieces, with products designed to be versatile across sporting and everyday settings. Reflo's garments are predominantly made from recycled polyester, including recycled polyethylene terephthalate (RPET) derived from post-consumer waste collected in the Far East. Some T-shirts use the company's Java-tek fabric, which incorporates recycled coffee beans to support drying and odour-management performance. The brand's launch collection contained 57 items and was associated with a range of sustainability and material standards, including the Global Recycled Standard, bluesign, OEKO-TEX Standard 100 and U Trust. Reflo also states that unusable samples can be upcycled into other products, such as golf-club head covers, rather than simply discarded. The company's packaging policy is based on the use of recycled or recyclable packaging and the exclusion of single-use plastics from its supply chain. Its stated labour standards include compliance with the Business Social Compliance Initiative, which addresses matters such as fair wages and the prohibition of child labour. Production is mostly carried out in China, using recycled-material supply chains connected to the Far East. Reflo is registered in Doncaster and operates remotely, with staff located across the United Kingdom, the Middle East and the Far East; its founder is based in Dubai. Environmental restoration is another prominent part of Reflo's model. The company has stated that it plants one tree for every product sold and has developed measures to offset the carbon footprint associated with its workforce and sponsored athletes. During its first year, Reflo reported recycling the equivalent of more than 140,000 plastic bottles, planting more than 16,000 trees and offsetting 250 tonnes of carbon. It set a five-year target of planting one million trees and recycling the equivalent of five million plastic bottles, with the tree-planting target expected to be reached by 2026. Reflo launched its first multi-sport apparel line in November 2021. Its profile subsequently expanded through links with sporting organisations, teams and athletes in football, golf, motorsport, Formula 1, Formula E and IndyCar. Reported sporting associations include Forest Green Rovers, Luton Town, Harry Kane, the Atlassian Williams F1 Team, Andretti Formula E Team, Cupra Kiro, Jaguar TCS Racing, Nissan Formula E Team and Andretti Global. These relationships position Reflo as a sustainability-focused performance-wear label rather than a conventional fashion company. In March 2023, Reflo received the Drapers Den Award and was also recognised in the 2023 Drapers Sustainable Fashion Awards materials. The available reference material does not identify a parent company, public listing, corporate website or later ownership change. Reflo's documented identity remains that of an independently founded British sustainable sportswear business built around recycled materials, responsible manufacturing, environmental contributions and sports partnerships.

Reflo was established in 2021 by Rory MacFadyen as a sustainable apparel company based in England. The business was initially financed through MacFadyen's personal funds and private investors. From the outset, its proposition combined technical sportswear with the use of recycled and otherwise waste-derived materials. Rather than presenting sustainability as a separate capsule or limited collection, Reflo built its initial product range around recycled inputs and environmental commitments. The company launched its first multi-sport apparel line in November 2021. The collection comprised 57 versatile items spanning active and training clothing, golf pieces and leisurewear. Reflo's garments were designed for performance requirements associated with demanding sports, while also being suitable for use beyond formal training. Recycled polyester, including RPET made from post-consumer waste sourced through Far Eastern supply chains, formed the primary material base. The brand also developed Java-tek fabric for T-shirts, incorporating recycled coffee beans to assist drying and odour control. Material and production claims became an important part of Reflo's identity. Its collection was associated with the Global Recycled Standard, bluesign, OEKO-TEX Standard 100 and U Trust. The company reported that it followed Business Social Compliance Initiative requirements concerning labour conditions, including fair pay and the exclusion of child labour. Most products were manufactured in China. Reflo also stated that its packaging was recycled or recyclable and that single-use plastics were excluded from its supply chain. Unusable product samples were reportedly converted into upcycled goods, including golf-club head covers. Environmental programmes were integrated into the operating model. Reflo stated that it planted one tree for every product sold and used measures intended to offset the carbon footprint of its workforce and sponsored athletes. In its first year, the company reported recycling the equivalent of over 140,000 plastic bottles, planting more than 16,000 trees and offsetting 250 tonnes of carbon. It established a five-year ambition to plant one million trees and recycle the equivalent of five million plastic bottles, with the tree target expected by 2026. Reflo's organisational structure remained distributed. The company was registered in Doncaster and operated remotely, with employees across the United Kingdom, the Middle East and the Far East. MacFadyen was based in Dubai. The brand developed visibility through relationships with sporting properties and participants, including football clubs Forest Green Rovers and Luton Town, footballer Harry Kane, and teams in Formula 1, Formula E and IndyCar. Reported motorsport associations included the Atlassian Williams F1 Team, Andretti Formula E Team, Cupra Kiro, Jaguar TCS Racing, Nissan Formula E Team and Andretti Global. Recognition followed in 2023, when Reflo received the Drapers Den Award in March and was included in reporting surrounding the Drapers Sustainable Fashion Awards. The available reference material does not establish a later acquisition, public listing, parent company or change in leadership. Reflo is therefore documented as a founder-led British sustainable sportswear company whose development has centred on recycled materials, responsible production, environmental restoration and sports partnerships.

• 2023

  Drapers Den Award recognition

  [1]Refloen.wikipedia.org

  Reflo received the Drapers Den Award in March 2023 and was recognised in the 2023 Drapers Sustainable Fashion Awards materials.

• 2022

  First-year environmental results reported

  [1]Refloen.wikipedia.org

  Reflo reported recycling the equivalent of more than 140,000 plastic bottles, planting over 16,000 trees and offsetting 250 tonnes of carbon during its initial year of operation.

• 2021

  Reflo is founded

  [1]Refloen.wikipedia.org

  Rory MacFadyen founded Reflo in England using personal and private investor funding.

• 2021

  Multi-sport collection launches

  [1]Refloen.wikipedia.org

  Reflo launched a 57-piece multi-sport apparel line in November, covering activewear, training, golf and leisure clothing.

A sustainability-led performance sportswear brand combining recycled and waste-derived materials, technical functionality, responsible supply-chain practices and environmental restoration initiatives.

• Sportswear · 2021

  Multi-sport apparel collection

  Reflo's initial collection contained 57 versatile pieces for active and training use, golf and leisure. The range was designed around performance requirements while using recycled or waste-derived materials. Recycled polyester was the principal fibre, and the collection was associated with certifications and standards including the Global Recycled Standard, bluesign, OEKO-TEX Standard 100 and U Trust.

• Performance tops · 2021

  Java-tek T-shirts

  Reflo T-shirts using Java-tek fabric incorporate recycled coffee beans. The material is intended to support moisture drying and odour management while extending the use of post-consumer or industrial waste in performance clothing.

• Golfwear · 2021

  Golf apparel and accessories

  The golf-focused range includes polo shirts, trousers, chinos and layering pieces. Reflo has also reported converting unusable garment samples into upcycled products such as golf-club head covers, linking the product line to its waste-reduction model.

• Golfwear

  Reflo Congo Polo Shirt

  A named polo-shirt offering within Reflo's sportswear range, positioned for golf and broader leisure or active use. Specific technical specifications and pricing are not identified in the available reference material.

• Trousers

  Reflo Sidra Trouser and Sidra Chino Trousers

  The Sidra trouser and chino styles are part of Reflo's golf, leisure and performance-oriented apparel offering. The available material identifies the products but does not provide detailed construction, fit, colour or pricing information.

• Leisurewear

  Reflo Lapter Hoodie

  The Lapter Hoodie is a named Reflo layer within the brand's active and leisure assortment. It reflects the company's effort to combine casual versatility with its recycled-material and responsible-production positioning.

• Mid-layer sportswear

  Reflo Barents Mid Layer

  The Barents Mid Layer is a named technical layering product in Reflo's sportswear assortment. It is intended to complement active, golf and outdoor-oriented use, although detailed performance specifications are not provided by the available source.

• Sportswear

  Reflo Bohai Polo Shirt

  The Bohai Polo Shirt is one of Reflo's named polo products, fitting the brand's multi-sport, golf and leisure positioning. No further product-level information is established in the available reference material.

• 2021One tree for every product

  International

  Reflo established a tree-planting initiative under which it stated that one tree would be planted for each product sold.

  Outcome. The company reported planting more than 16,000 trees during its first year and set a target of one million trees by 2026.

  Source
• 2021Plastic-waste recycling programme

  International

  Reflo built its apparel proposition around recycled polyester and other waste-derived materials, including materials sourced from post-consumer plastic waste.

  Outcome. Reflo reported recycling the equivalent of more than 140,000 plastic bottles in its first year and set a five-year goal of five million bottles.

  Source

• 2021

  Launch of the multi-sport sustainable apparel lineProduct launch

  Background

  Reflo entered the market with a performance-wear proposition focused on recycled materials and sports including training and golf.

  Action taken

  The company launched a 57-piece collection in November 2021, using recycled polyester and other waste-derived materials.

  Aftermath

  The launch established Reflo's core product and sustainability positioning and was followed by sports partnerships and environmental targets.

  Source

• 2021

  Adoption of an environmental-impact operating modelStrategy

  Background

  The company sought to differentiate its sportswear through material circularity, reduced packaging waste and environmental restoration.

  Action taken

  Reflo committed to recycled or recyclable packaging, excluding single-use plastics from its supply chain, planting one tree per product sold and offsetting carbon associated with its workforce and sponsored athletes.

  Aftermath

  The brand reported first-year recycling, tree-planting and carbon-offsetting results and established longer-term environmental targets.

  Source

1. 1Refloen.wikipedia.org