Reformation
Reformation is a sustainable women's fashion brand that has been bringing sustainable fashion to everyone since 2009.
Last updated September 15, 2026
AI crawler reads
4requests
1companies- Anthropic4
- Profile
- 2
- Controversies
- 2
- JSON · MD
- 0
- First read
- Nov 4, 2026
- Latest read
- Nov 4, 2026
From this site's server log
Overview
Reformation is a women's clothing and accessories brand that describes itself as being on a mission to bring sustainable fashion to everyone since 2009. It makes clothing at its Los Angeles factory and at partner factories around the world, and releases limited-edition collections every week available on its website and in its stores. Its product range includes dresses, tops, sweaters, jeans, shoes, bags, and wedding items, with named styles such as the Margot Trench Coat, Kyley Dress, and Alisa Coat.
History
Reformation states that since 2009 it has been on a mission to bring sustainable fashion to everyone. It makes clothing at its Los Angeles factory and at partner factories around the world. The brand releases limited-edition collections every week, available on its website and in its stores. It has set goals of being Climate Positive by 2025 and having everything it makes be part of a circular fashion system by 2030. It offers resources for caring for its clothes, including care instructions, resale, and recycling through its Happy Endings program, which is currently only available to customers in the US.
Products and positioning
Sustainable women's fashion
Alisa Coat
A full length coat with a collared neckline and a button front, made from a heavy weight outerwear fabric from Manteco of 70% recycled MWool, 12% recycled polyamide, and 18% polyamide.
Gift card
A gift card available in values from $25 to $1,000; e-gift cards are only available to customers shipping/shopping within the US.
Controversies
2020
Former Reformation employees alleged racist workplace behavior
Former Reformation assistant store manager Elle Santiago and other former employees alleged racist behavior at the company's retail locations and headquarters, including that Black workers were passed over for opportunities. These are allegations reported in the article.
Recent events
- Unconfirmed
Reported
Reformation opens Seattle store[6]
Reformation opened its 20th North American store in Seattle, at University Village. The article describes it as the brand’s first West Coast brick-and-mortar store outside California.
Reported
Former Reformation employees alleged racist workplace behavior[5]
Former Reformation assistant store manager Elle Santiago and other former employees alleged racist behavior at the company's retail locations and headquarters, including that Black workers were passed over for opportunities. These are allegations reported in the article.
Reported
Reformation apologized and announced an independent workplace investigation[5]
Following allegations about workplace racism, Reformation founder Yael Aflalo apologized on the company's Instagram account and announced an independent investigation into workplace concerns.
Sources6 sources
- 1Sustainable Women's Clothing and Accessories | Reformationthereformation.com
- 2Gift cardthereformation.com
- 3Oh hi, we're Reformation - About Usthereformation.com
- 4Alisa Coatthereformation.com
- 5Former Reformation employees alleged racist workplace behaviorbusinessinsider.com
- 6Reformation在西雅图开设门店seattlemet.com
Cite this profile: Cite the canonical profile. /brand-wiki/reformation · Editorial policy · How profiles are compiled