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Reformation

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Reformation is a sustainable women's fashion brand that has been bringing sustainable fashion to everyone since 2009.

Last updated September 15, 2026

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First read
Nov 4, 2026
Latest read
Nov 4, 2026

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Overview

Reformation is a women's clothing and accessories brand that describes itself as being on a mission to bring sustainable fashion to everyone since 2009. It makes clothing at its Los Angeles factory and at partner factories around the world, and releases limited-edition collections every week available on its website and in its stores. Its product range includes dresses, tops, sweaters, jeans, shoes, bags, and wedding items, with named styles such as the Margot Trench Coat, Kyley Dress, and Alisa Coat.

History

Reformation states that since 2009 it has been on a mission to bring sustainable fashion to everyone. It makes clothing at its Los Angeles factory and at partner factories around the world. The brand releases limited-edition collections every week, available on its website and in its stores. It has set goals of being Climate Positive by 2025 and having everything it makes be part of a circular fashion system by 2030. It offers resources for caring for its clothes, including care instructions, resale, and recycling through its Happy Endings program, which is currently only available to customers in the US.

Products and positioning

Sustainable women's fashion

  • Alisa Coat

    A full length coat with a collared neckline and a button front, made from a heavy weight outerwear fabric from Manteco of 70% recycled MWool, 12% recycled polyamide, and 18% polyamide.

  • Gift card

    A gift card available in values from $25 to $1,000; e-gift cards are only available to customers shipping/shopping within the US.

Controversies

  • 2020

    Former Reformation employees alleged racist workplace behavior

    Former Reformation assistant store manager Elle Santiago and other former employees alleged racist behavior at the company's retail locations and headquarters, including that Black workers were passed over for opportunities. These are allegations reported in the article.

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Recent events

  • Unconfirmed

    Reported

    Reformation opens Seattle store[6]

    Reformation opened its 20th North American store in Seattle, at University Village. The article describes it as the brand’s first West Coast brick-and-mortar store outside California.

  • Reported

    Former Reformation employees alleged racist workplace behavior[5]

    Former Reformation assistant store manager Elle Santiago and other former employees alleged racist behavior at the company's retail locations and headquarters, including that Black workers were passed over for opportunities. These are allegations reported in the article.

  • Reported

    Reformation apologized and announced an independent workplace investigation[5]

    Following allegations about workplace racism, Reformation founder Yael Aflalo apologized on the company's Instagram account and announced an independent investigation into workplace concerns.

Read more

Sources6 sources

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