Reframing Studio
Reframing Studio is an independent Dutch design and innovation agency that uses design to address complex societal challenges.
Last updated September 29, 2026
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Overview
Reframing Studio is an independent innovation agency based in the Netherlands with more than 25 years of experience. Founded in 1993 as a design and innovation consultancy, the studio initially designed innovative products for industry. Over time its focus shifted toward the role of design in major societal transformations, including healthcare, mobility, ecology and democracy. The company describes itself as having moved away from designing solely for individual and commercial interests, maturing into a practice that uses design to collectively reimagine alternative futures and responsibly effect change. The studio operates through a set of expertises and a proprietary approach known as the Reframing Method, which it applies to complex, interdependent societal issues. In 2016 it launched the Reframing Academy, which enables organisations and students to cope with future challenges and turn ambition into action. Reframing Studio has remained a small design company with purpose, allowing it to react and move swiftly without excess overheads. Its team members are involved in education, participating in juries and committees and organising workshops and lectures. The agency presents itself as working on projects across sectors and maintains a public presence through its website, publications, news and social channels including LinkedIn, Instagram, Facebook and Vimeo. It offers bilingual communication in English and Dutch.
History
Reframing Studio was founded in 1993 as a design and innovation consultancy. In its early years the company designed innovative products for industry. Over time, its interest shifted to the role of design in major societal transformations across areas such as healthcare, mobility, ecology and democracy. As a consequence, the studio moved away from designing solely for individual and commercial interests and matured into a company that uses design to collectively reimagine alternative futures and responsibly effect change. The Reframing Method was developed to help cope with the complexity needed to effectively contribute to meaningful societal change. In 2016 the Reframing Academy was launched to enable organisations and students to cope with future challenges and turn ambition into action. The studio has remained a small design company with purpose, allowing it to react and move swiftly, directly and without adding excess overheads.
- 2016
Reframing Academy launched.
- 1993
Reframing Studio founded as a design and innovation consultancy.
Products and positioning
Independent innovation agency using design to shape future societies and address complex societal transformations.
Reframing Method
A proprietary method to cope with complexity and contribute to meaningful societal change.
Reframing Academy
Launched in 2016 to enable organisations and students to cope with future challenges and turn ambition into action.
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