Reign

Reign, also known as Reign Total Body Fuel, is an American energy-drink brand created and introduced by Monster Beverage Corporation in 2019. The brand operates within the performance-oriented and lifestyle energy-drink segment, presenting its products as fuel for physically active consumers and people seeking heightened energy during demanding activities. Its portfolio has been described as spanning 16 flavors, although the exact assortment can vary by market and over time. The brand was developed as part of Monster Beverage Corporation's expansion across the increasingly competitive energy-drink category. Rather than functioning as a standalone company, Reign is a consumer-facing product brand within Monster's broader beverage portfolio. Its market identity is associated with high-energy positioning, fitness and sports culture, and partnerships intended to connect the brand with athletes, entertainers, teams, and emerging recreational sports communities. Reign's early development was accompanied by a trademark and trade-dress dispute with VPX Sports, the company associated with the Bang energy-drink business. VPX Sports filed a lawsuit against Monster in 2019, asserting rights relating to the Reign name and associated branding. In 2020, a request by Monster to prevent VPX Sports from using the word "Reign" received preliminary approval. In 2021, Monster prevailed in the trade-dress litigation described in the available reference material. These proceedings were an important legal episode in the brand's early history and affected the competitive positioning of Reign in the energy-drink market. Marketing activity has included collaborations and sponsorships across entertainment and sport. In 2021, talent agency Viral Nation partnered with Reign and other brands in connection with Anthony Hamilton Jr. Former professional wrestler Eva Marie has also been associated with the brand as an ambassador. Reign later expanded its sports relationships through a 2022 partnership with English rugby union club Harlequin F.C. In September 2023, Reign Storm was announced as the official energy drink of the Association of Pickleball Players. In 2024, Reign became the official energy drinks partner of Chelsea F.C. Women, extending the brand's visibility into professional women's football. The brand's markets include North America, South America, and Europe. The available material does not establish a separate headquarters, a founder independent of Monster Beverage Corporation, or a standalone public listing. Reign should therefore be understood as an active international product brand whose corporate ownership, product development, and commercial strategy are tied to Monster Beverage Corporation.

Reign was introduced in 2019 by Monster Beverage Corporation as an energy-drink brand focused on active lifestyles and performance-oriented consumption. The brand entered a category characterized by strong competition among established beverage companies and specialist sports-nutrition businesses. Its principal product identity is Reign Total Body Fuel, and the brand has been described as offering 16 flavors across its portfolio and markets. The brand's early history included a legal dispute with VPX Sports. In 2019, VPX Sports filed a lawsuit against Monster Beverage relating to the Reign trademark and associated brand presentation. Monster subsequently sought to prevent VPX Sports from using the word Reign, and that request was preliminarily granted in 2020. The dispute continued as a trade-dress case, with Monster reported to have won the litigation in 2021. The case was significant because it involved the name and visual identity of a newly established energy-drink brand during a period of intense competition in the category. Reign's marketing strategy has emphasized associations with sports, entertainment, and active communities. In 2021, Viral Nation partnered with Reign and other brands in connection with Anthony Hamilton Jr. The brand also identified former professional wrestler Eva Marie as an ambassador. These relationships supported Reign's effort to associate its products with recognizable figures and performance-oriented audiences. In 2022, English rugby union club Harlequin F.C. announced a partnership with Reign. The brand later broadened its sports presence beyond traditional professional sports. In September 2023, Reign Storm was announced as the official energy drink of the Association of Pickleball Players. In 2024, Reign became the official energy drinks partner of Chelsea F.C. Women. Together, these partnerships show an expansion into rugby, pickleball, and women's football, alongside the brand's broader active-lifestyle positioning. Reign is available in North America, South America, and Europe. It remains a Monster Beverage Corporation brand rather than an independently listed company. Publicly available reference material does not establish a standalone headquarters, founder, executive roster, or separate corporate website for the brand. Its documented development is therefore best understood through Monster Beverage Corporation's product and partnership activity.

• 2024

  Chelsea F.C. Women partnership

  [1]Reign (drink)en.wikipedia.org

  Reign became the official energy drinks partner of Chelsea F.C. Women.

• 2023

  Reign Storm joins Association of Pickleball Players

  [1]Reign (drink)en.wikipedia.org

  Reign Storm was announced as the Association of Pickleball Players' official energy drink.

• 2022

  Harlequin F.C. partnership announced

  [1]Reign (drink)en.wikipedia.org

  Harlequin F.C. announced a partnership with Reign.

• 2021

  Monster wins trade-dress litigation

  [1]Reign (drink)en.wikipedia.org

  Monster Beverage won the trade-dress lawsuit involving VPX Sports.

• 2020

  Preliminary restriction concerning the Reign name

  [1]Reign (drink)en.wikipedia.org

  Monster Beverage's request to block VPX Sports from using the word Reign was preliminarily granted.

• 2019

  Reign introduced by Monster Beverage Corporation

  [1]Reign (drink)en.wikipedia.org

  Monster Beverage Corporation introduced Reign Total Body Fuel as an energy-drink brand.

• 2019

  VPX Sports files lawsuit

  [1]Reign (drink)en.wikipedia.org

  VPX Sports initiated litigation against Monster Beverage involving the Reign name and related brand rights.

A high-energy, performance- and sports-oriented beverage brand aimed at active consumers and energy-drink users.

• Energy drink · 2019

  Reign Total Body Fuel

  Reign Total Body Fuel is the core Reign energy-drink line introduced by Monster Beverage Corporation in 2019. The range is positioned around energy, active lifestyles, and sports-oriented consumption. Reference material describes the brand as being available in 16 flavors, though the specific flavor lineup and availability may differ by market and change over time.

• Energy drink

  Reign Storm

  Reign Storm is a Reign product line associated with the brand's expansion into sports and active-lifestyle partnerships. It was announced as the official energy drink of the Association of Pickleball Players in 2023. The available material does not provide a complete description of its formulations, flavor range, or launch date.

• 2024Chelsea F.C. Women partnership

  United Kingdom

  Reign became the official energy drinks partner of Chelsea F.C. Women, expanding its football and women's-sport sponsorship presence.

  Source
• 2023Association of Pickleball Players partnership

  United States

  Reign Storm became the official energy drink of the Association of Pickleball Players, extending the brand into the rapidly growing pickleball community.

  Source
• 2022Harlequin F.C. partnership

  United Kingdom

  Reign partnered with English rugby union club Harlequin F.C., reinforcing its connection with competitive sport.

  Source
• 2021Viral Nation and Anthony Hamilton Jr. partnership

  United States

  Viral Nation partnered with Reign and other brands in connection with Anthony Hamilton Jr., linking the brand to talent and entertainment-oriented promotion.

  Source
• 2021Eva Marie brand ambassadorship

  United States

  Former professional wrestler Eva Marie was associated with Reign as a brand ambassador.

  Source

• 2023

  Reign Storm sports-positioning expansionProduct launch

  Background

  Reign continued expanding its product and partnership footprint in active and recreational sports.

  Action taken

  Reign Storm was designated the official energy drink of the Association of Pickleball Players.

  Aftermath

  The partnership increased the brand's association with organized pickleball and broadened its sports-marketing platform.

  Source

• 2019

  Monster pursues protection of the Reign nameOther

  Background

  The Reign name became the subject of litigation after VPX Sports challenged Monster Beverage's use of the mark.

  Action taken

  Monster Beverage sought legal restrictions on VPX Sports' use of the word Reign.

  Aftermath

  The request received preliminary approval in 2020, and Monster was reported to have won the related trade-dress litigation in 2021.

  Source

1. 1Reign (drink)en.wikipedia.org