Reitan
Reitan is a Norwegian family-owned conglomerate active in retail, real estate and investment management.
Last updated August 31, 2026
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Overview
Reitan AS, commonly known as Reitan and formerly Reitangruppen or Reitan Group, is a Norwegian family-owned business group whose principal activities span retail, real estate and investment management. Its roots lie in grocery retail: in 1948, Ole Reitan opened the O. Reitan Kolonial store in Trondheim. The business later developed through the involvement of his son Odd Reitan, who opened the Sjokkpris store in 1972 and expanded the family’s retail activity during the following decade. The group’s defining retail development came in 1979, when Odd Reitan established REMA 1000. The chain was built around a tightly standardized discount-grocery format, a limited and carefully selected product range, straightforward store design and low prices. The concept helped accelerate the development of discount grocery retail in Norway and subsequently expanded beyond the domestic market, with the first REMA 1000 store in Denmark opening in 1994. The format became the central foundation of the wider Reitan business. Reitan broadened its activities during the 1990s and 2000s. Reitan Eiendom was established in 1995, creating a dedicated real-estate business. In 2000, REMA 1000 and Narvesen merged, and Reitan subsequently consolidated control of Reitan Narvesen. From 2004, Reitan Convenience operated the Narvesen and 7-Eleven brands. In 2006, the group acquired Hydro Texaco in Norway and Denmark and reorganized the fuel-station activities around the Uno-X and YX networks. A later cooperation with Shell enabled the convenience operations at participating fuel stations to use the 7-Eleven brand. The convenience portfolio continued to expand geographically. In 2012, Reitan Convenience acquired R-Kioski, with operations in Finland, Estonia and Latvia, as well as Lietuvos Spauda in Lithuania. In 2016, Reitan Kapital was established as a fifth business area at the time, reflecting the group’s wider investment ambitions. Reitan Convenience later acquired Caffeine Roasters in 2019, adding coffee-focused convenience operations in Estonia, Latvia and Lithuania. The group has also pursued assets outside everyday retail. In 2019, after a three-year refurbishment, Odd Reitan opened Britannia Hotel in Trondheim, fulfilling a long-standing personal ambition and adding a prominent hospitality property to the group’s activities. In 2021, Reitangruppen changed its name to Reitan and simplified its structure from five business areas to three: Reitan Retail, Reitan Eiendom and Reitan Kapital. Reitan’s stated role is to manage strong and independent business areas in retail and real estate. Reitan Retail serves as the operating center for the group’s retail brands, while Reitan Eiendom focuses on property and Reitan Kapital on investments. The group’s head office is located at Lade Gaard in Trondheim, which also functions as a cultural and financial center for the organization. Reitan Retail and Reitan Kapital have operational centers in Oslo, while Reitan Eiendom is based in Trondheim. The company’s activities are concentrated in Scandinavia and the Baltic region, combining franchised and company-supported retail networks with property ownership and capital allocation.
History
Reitan began in 1948, when Ole Reitan opened the O. Reitan Kolonial grocery store in Nonnegata, Trondheim. The business remained closely associated with the Reitan family and became the platform for a broader retail enterprise. In 1972, Ole’s son Odd Reitan opened the Sjokkpris store in St. Olav’s Street after studying at Norway’s retail institute. Father and son subsequently operated as business partners and opened additional stores during the 1970s. In 1979, Odd Reitan created REMA 1000, a name derived from Reitan Mat. Its operating model emphasized a standardized store concept, a narrow core assortment, simple layouts and low prices. The format became an important force in Norwegian discount grocery retail. International expansion began with the opening of the first Danish REMA 1000 store in 1994. The group diversified into property in 1995 through the creation of Reitan Eiendom. In 2000, REMA 1000 and Narvesen merged. Reitan later took control of Reitan Narvesen, and in 2004 Reitan Convenience assumed responsibility for the Narvesen and 7-Eleven brands. In 2006, Reitan acquired Hydro Texaco in Norway and Denmark and established a more focused structure around the Uno-X and YX station networks. In 2007, a cooperation with Shell resulted in the convenience portions of participating fuel stations operating under the 7-Eleven name. Reitan Convenience expanded into additional northern European markets in 2012 by acquiring R-Kioski, with stores in Finland, Estonia and Latvia, together with Lietuvos Spauda in Lithuania. In 2016, Reitan Kapital was created as a new business area for capital and investment activities. The group continued to develop its regional convenience platform through the 2019 acquisition of Caffeine Roasters, which operated stores in Estonia, Latvia and Lithuania. Real estate and hospitality also became part of the group’s identity. In Trondheim, Odd Reitan oversaw the reopening of Britannia Hotel in 2019 after three years of refurbishment. The hotel represented a substantial extension of the group’s interests beyond grocery and convenience retail. In 2021, Reitangruppen adopted the shorter Reitan name and reduced its organizational structure from five business areas to three. The resulting structure consists of Reitan Retail, Reitan Eiendom and Reitan Kapital. Reitan Retail and Reitan Kapital operate from Oslo, while Reitan Eiendom and the group headquarters are based in Trondheim. Reitan describes its purpose as managing strong and independent businesses in retail and real estate. Its overall footprint covers Scandinavia and the Baltic region, with a combination of franchise networks, operating companies, property holdings and investment activities.
- 2021
Reitangruppen becomes Reitan
[1]The group changes its name to Reitan and consolidates its structure into three business areas.
- 2019
Caffeine Roasters is acquired
[1]Reitan Convenience acquires Caffeine Roasters, adding Baltic coffee-focused stores.
- 2019
Britannia Hotel reopens
[1]After a three-year refurbishment, the Britannia Hotel opens in Trondheim under Odd Reitan’s ownership.
- 2017
First YX/7-Eleven opens in Norway
[1]The first Norwegian station combining the YX and 7-Eleven concepts opens.
- 2016
Reitan Kapital is established
[1]The group creates a capital and investment business area.
- 2012
R-Kioski and Lietuvos Spauda join the group
[1]Reitan Convenience expands into Finland, Estonia, Latvia and Lithuania through acquisitions.
- 2006
Hydro Texaco is acquired
[1]Reitan acquires Hydro Texaco in Norway and Denmark and reorganizes the station portfolio around Uno-X and YX.
- 2004
Reitan Convenience takes responsibility for Narvesen and 7-Eleven
[1]Reitan Convenience becomes responsible for operating the Narvesen and 7-Eleven brands.
- 2000
REMA 1000 and Narvesen merge
[1]The grocery and convenience businesses are brought together through a merger.
- 1995
Reitan Eiendom is founded
[1]The group establishes its dedicated real-estate business.
Products and positioning
A family-owned Nordic retail and investment group built around independent business areas, franchise-led retail concepts, discount grocery, convenience stores, fuel-station networks and real estate.
Discount grocery retail · 1979
REMA 1000
REMA 1000 is Reitan’s foundational grocery concept. It uses standardized stores, a relatively focused assortment and a low-price proposition. The format was created in Norway in 1979 and expanded to Denmark in 1994, becoming one of the most recognizable expressions of Reitan’s franchise-oriented retail model.
Convenience and kiosk retail
Narvesen
Narvesen is a convenience and kiosk brand operated within Reitan Convenience. Its stores serve customers seeking quick purchases such as snacks, beverages, prepared food and other everyday convenience products.
Convenience retail
7-Eleven
7-Eleven forms part of Reitan’s convenience portfolio in the Nordic and Baltic region. The brand is used in standalone convenience operations and, through cooperation arrangements, at selected fuel stations.
Fuel stations and mobility retail · 2006
Uno-X
Uno-X is one of the station networks organized under Reitan’s fuel and mobility activities after the acquisition of Hydro Texaco in 2006. It is associated with fuel-station operations and related customer services in the group’s markets.
Fuel stations and mobility retail · 2006
YX
YX is a fuel-station network within Reitan’s station portfolio. The group has also combined the YX network with 7-Eleven convenience retail at selected locations, including the first YX/7-Eleven site in Norway in 2017.
Kiosk and convenience retail · 2012
R-Kioski
R-Kioski became part of Reitan Convenience in 2012 through an acquisition covering stores in Finland, Estonia and Latvia. The brand operates in the kiosk and convenience segment.
Coffee and convenience retail · 2019
Caffeine Roasters
Caffeine Roasters is a coffee-focused convenience retail business acquired by Reitan Convenience in 2019. Its stores are located in Estonia, Latvia and Lithuania.
Hospitality · 2019
Britannia Hotel
Britannia Hotel is a five-star hotel in Trondheim associated with Odd Reitan. It reopened in 2019 after a three-year refurbishment and represents Reitan’s extension into hospitality and landmark property operations.
Brand decisions
2021
Reorganization under the Reitan nameStrategyBackground
The former Reitangruppen structure had expanded to five business areas and required a simpler group architecture.
Action taken
The group changed its name to Reitan and consolidated its activities into Reitan Retail, Reitan Eiendom and Reitan Kapital.
Aftermath
The reorganization clarified the group’s focus on retail, real estate and capital management while retaining independently managed business areas.
2006
Acquisition of Hydro TexacoM&ABackground
Reitan expanded beyond grocery and convenience retail into fuel-station operations in Norway and Denmark.
Action taken
The group acquired Hydro Texaco and reorganized the resulting activities around the Uno-X and YX station networks.
Aftermath
The transaction created a focused fuel and mobility business within the broader Reitan group.
1979
Launch of the REMA 1000 standardized discount formatProduct launchBackground
The family retail business sought a scalable grocery concept based on a limited assortment, simple stores and low prices.
Action taken
Odd Reitan established REMA 1000 and organized the chain around a consistent discount-grocery operating model.
Aftermath
The concept became a major driver of Reitan’s growth and helped establish discount grocery retail more firmly in Norway.
Sources2 sources
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