Rekorderlig

Rekorderlig is a Swedish cider brand manufactured by Åbro Bryggeri, a brewery based in Vimmerby, Sweden. The brand was first created in 1996 and is associated with cider made using spring water from the Vimmerby area. Its identity is rooted in Swedish production and in the presentation of cider as a fruit-led, contemporary drink rather than solely as a traditional regional beverage. Although its parent brewery is Swedish, Rekorderlig has developed an international presence and has been available in 15 countries. The brand has had a particularly visible presence in the United Kingdom, where it has used sports, music and experiential activities to build awareness. Its sponsorship portfolio has included the NME Awards, English football and seasonal hospitality. Rekorderlig sponsored the Best New Artist category at the 2012 NME Awards, an award won by Florence and the Machine. In football, it became a major sponsor of Huddersfield Town A.F.C., with its logo displayed on the club's home shirts from the beginning of the 2012–13 season through the end of the 2014–15 season. The cider was also sold at the club's home matches at the John Smith's Stadium. Experiential marketing has been another important part of the brand's public profile. Rekorderlig has operated an annual Rekorderlig Cider Lodge pop-up bar at winter events held at London's Southbank Centre, connecting the product with seasonal leisure, social occasions and outdoor hospitality. In New Zealand, the brand has sponsored the National Kubb competition in Hawke's Bay, linking it to a recreational activity with Scandinavian associations. The available reference material does not establish a detailed corporate history beyond the brand's creation, ownership by Åbro Bryggeri, production in Sweden and international distribution. It also does not provide verified information about revenue, market share, current executives, a standalone corporate listing, or a complete product catalogue. Rekorderlig is therefore best understood as an internationally distributed consumer beverage brand within Åbro Bryggeri's cider portfolio, with brand equity built through Swedish provenance, fruit-oriented cider positioning and lifestyle-oriented sponsorships.

Rekorderlig was created in 1996 as a cider brand produced by Åbro Bryggeri in Sweden. The brand's production story is linked to Vimmerby, where it is made using spring water from the area. This origin gives Rekorderlig a clearly defined Swedish identity within the wider cider market and distinguishes it from brands whose positioning is based primarily on an English, Irish or other traditional cider heritage. Åbro Bryggeri serves as the manufacturing company and owner associated with Rekorderlig. The available reference material does not identify a separate founder or provide a full chronology of the brewery's corporate development, so the brand's history is most reliably described through its creation, production base and subsequent marketing activity. Rekorderlig has grown beyond Sweden and has been available in 15 countries, making it an international consumer beverage brand rather than a purely domestic Swedish label. A significant part of the documented brand history concerns its activity in the United Kingdom. In 2012, Rekorderlig sponsored the Best New Artist award at the NME Awards. The award was won by Florence and the Machine, giving the brand an association with a prominent British music platform and emerging-artist culture. The same period also saw Rekorderlig establish a substantial relationship with Huddersfield Town A.F.C. Its branding appeared on the English football club's home shirts from the opening of the 2012–13 season until the conclusion of the 2014–15 season. The partnership extended beyond shirt visibility: Rekorderlig cider was sold to supporters on matchdays at the club's home ground, the John Smith's Stadium. The brand also developed an experiential presence through the Rekorderlig Cider Lodge, an annual pop-up bar staged at winter events at London's Southbank Centre. This type of activation placed the product in a seasonal hospitality environment and reinforced its association with social drinking and leisure experiences. In New Zealand, Rekorderlig has sponsored the National Kubb competition in Hawke's Bay. Kubb is a traditional Scandinavian lawn game, so the sponsorship also provided a culturally relevant setting for a Swedish-origin brand. Taken together, these activities show a marketing approach based on international distribution, cultural associations and event-based consumer engagement. Music, football, winter hospitality and recreational sport have each provided settings in which the brand could be encountered outside a conventional retail or bar context. The source material does not document later ownership changes, financial performance, executive leadership, a public listing or a complete account of product-line development. Rekorderlig's documented history therefore remains centered on its 1996 creation, Åbro Bryggeri production, expansion into multiple countries and visible sponsorship activity in the United Kingdom and New Zealand.

• 2015

  End of Huddersfield Town shirt sponsorship

  [1]Rekorderligen.wikipedia.org

  Rekorderlig's documented home-shirt sponsorship of Huddersfield Town ended with the 2014–15 season.

• 2012

  Expansion of music and football sponsorships

  [1]Rekorderligen.wikipedia.org

  The brand sponsored the Best New Artist category at the NME Awards and began appearing on Huddersfield Town's home shirts at the start of the 2012–13 season.

• 1996

  Brand created in Sweden

  [1]Rekorderligen.wikipedia.org

  Rekorderlig was first created as a cider brand manufactured by Åbro Bryggeri, using spring water from Vimmerby, Sweden.

A Swedish-produced, internationally distributed cider brand positioned around fruit-led refreshment, Scandinavian provenance and sociable lifestyle occasions.

• Cider · 1996

  Rekorderlig cider

  The core Rekorderlig offering is a Swedish-produced cider made by Åbro Bryggeri. The brand is associated with fruit-led and flavoured cider positioning and is distributed internationally. The available source material confirms the brand and its cider category but does not provide a verified, complete list of individual flavours, package formats or current variants.

• 2012NME Awards Best New Artist sponsorship

  United Kingdom

  Rekorderlig sponsored the Best New Artist award at the 2012 NME Awards, placing the brand within a major British music-industry event.

  Outcome. Florence and the Machine won the sponsored award.

  Source
• 2012Huddersfield Town A.F.C. shirt sponsorship

  United Kingdom

  Rekorderlig became a major sponsor of Huddersfield Town A.F.C., with its logo displayed on the club's home shirts and its cider sold at home matchdays.

  Outcome. The shirt sponsorship continued through the end of the 2014–15 season.

  Source
• Rekorderlig Cider Lodge

  United Kingdom

  The brand maintains an annual pop-up bar known as the Rekorderlig Cider Lodge at winter events held at London's Southbank Centre.

  Source
• National Kubb competition sponsorship

  New Zealand

  Rekorderlig sponsors the National Kubb competition in Hawke's Bay, New Zealand, connecting the brand with a Scandinavian-associated recreational game.

  Source

1. 1Rekorderligen.wikipedia.org