renovy
renovy is a Japanese interior renovation service brand specialising in reversible flooring and wallpaper renovations for rental housing.
Last updated September 29, 2026
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Overview
renovy (リノビー) is a Japanese renovation service brand that designs and installs flooring and wallpaper for residential interiors, with a particular focus on rental apartments. The brand's core proposition is 'modoseru reform' (もどせるリフォーム), a reversible renovation method that allows tenants to change the look of a room while preserving the ability to restore the original condition upon moving out. According to the company, the atmosphere of a space is roughly 80% determined by the floor and wallpaper, which cover the largest surface area; renoby therefore treats these two elements as the base of a room's character. The service is built around a monochrome, minimalist aesthetic. renoby offers curated style collections — White Collection, Gray Collection and Black Collection — each with numbered styles, and organises browsing by room category such as living room, bedroom, study and pet-friendly spaces. A free CG preview service lets customers see a before-and-after image of their own room with new flooring and wallpaper, and a coordinator works with the customer from selection through installation. The company states that installation can be completed in as little as one day, and that it handles removal at move-out. renoby's philosophy frames the home as a quiet, ordered refuge from urban noise and information overload, and positions interior design as a form of self-expression comparable to choosing clothes or furniture. The brand also offers a pet-oriented service, renoby Pet, which combines slip-resistant safety for dogs with a refined look. The company says it has experience of more than 300 installations per year and that its reversible method requires reading the characteristics of materials and the conditions of each home — such as underfloor heating, sunlight and temperature variation — to avoid lifting, shifting or warping. renoby is based in Japan and operates in the Japanese market. Its services are aimed at tenants who want to personalise rental housing, as well as at property owners and corporate clients; the website notes that corporate-name payments are possible. The brand presents itself as a specialist in a relatively new technique and advises customers to consult a team with a track record in reversible installation.
History
renovy (リノビー) is a Japanese renovation service brand that grew out of an interior construction business. According to the brand's own account, the idea for its signature service began with a single customer enquiry: whether it was possible to change the floor and walls of a rental apartment. Conventional renovation typically fixes materials with adhesive, making it difficult to return a room to its original state. For renters, however, being able to restore the original condition was as important as being able to change it. The company therefore researched a construction method premised on restoration to original condition and developed its own technique, which it calls 'modoseru reform' (もどせるリフォーム, reversible renovation). The brand built its service around the observation that flooring and wallpaper account for roughly 80% of a room's atmosphere because they cover the largest surface area. renoby presents curated style collections — White Collection, Gray Collection and Black Collection — with numbered styles, and organises its offering by room category including living room, bedroom, study and pet-friendly spaces. It offers a free CG preview so customers can see how their own room would look before and after, and provides a coordinator-led process covering selection, measurement, quotation, installation and after-sales support. The company states that installation can take as little as one day and that it handles removal at move-out. renoby describes its reversible method as technically demanding: rather than simply using 'reversible materials', it reads the expansion and contraction characteristics of each material and the conditions of each home — such as the presence of underfloor heating, sunlight and temperature variation — and designs the installation accordingly. It cites more than 300 installations per year as the basis for choosing the right method for each home, and warns that installation unsuited to the material or environment can lead to lifting, shifting or warping. The brand also offers renoby Pet, a service that combines slip-resistant safety for dogs with a refined appearance. renoby's philosophy positions the home as a quiet, ordered space that protects the aesthetic sensibility of people living in cities, and frames interior design as a form of self-expression comparable to choosing clothes or furniture. The brand operates in Japan and serves tenants, as well as property owners and corporate clients; its website notes that corporate-name payments are accepted. No founding year, founder, headquarters address or parent company is stated in the available evidence.
Products and positioning
Specialist in reversible, rental-friendly flooring and wallpaper renovation with a monochrome, minimalist design philosophy.
もどせるリフォーム (reversible renovation)
A renovation method premised on restoration to original condition, allowing rental tenants to change flooring and wallpaper and have them removed at move-out.
White Collection
A curated style collection of white-toned flooring and wallpaper designs, with numbered styles such as style108 and style106.
Gray Collection
A curated style collection of gray-toned flooring and wallpaper designs, with numbered styles such as style112 and style124.
Black Collection
A curated style collection of black-toned flooring and wallpaper designs, with numbered styles such as style120 and style116.
renovy Pet
A pet-oriented service combining slip-resistant safety for dogs with a refined, design-conscious finish.
Free CG Preview
A service that shows customers a before-and-after CG image of their own room with new flooring and wallpaper.
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