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Reynolds and Reynolds

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Automotive retail software and services provider

Last updated November 4, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Reynolds and Reynolds provides management software, CRM, and digital marketing solutions for auto dealers, a leading automotive retail technology company in North America.

Products and positioning

Technology leader in the automotive retail industry

Recent events

  • Reported

    Reynolds partners with DealerCorp to resell deskit in Canada[1]

    The Reynolds and Reynolds Company announced a new partnership in Canada with DealerCorp Solutions. Reynolds will become a licensed reseller of DealerCorp's deskit product.

  • Reported

    Reynolds appoints Dave Bates to customer relations leadership role[2]

    Reynolds and Reynolds CEO Tommy Barras named long-time Reynolds executive Dave Bates vice president of Customer Relations and Chief Customer Ambassador, a newly created role.

  • Reported

    Reynolds and Reynolds announces acquisition of GoMoto[3]

    Reynolds and Reynolds announced that it had acquired GoMoto, a provider of kiosk technology for automotive service lanes. The deal terms were not disclosed.

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