Rhude

R H U D E, founded by Rhuigi Villaseñor in 2015, is a design venture born out of Los Angeles that balances luxury techniques with streetwear elements, showcased as ready-to-wear collections. Designed from a narrative standpoint, it reflects modern socioeconomics and personal stories, combining American iconography with nostalgic references as a visual commentary on Los Angeles style and culture. Villaseñor studied art history after high school and was an understudy/intern to Shaun Samson; without formal fashion design training, he credits his understanding of garments and construction to growing up with a mother who was a tailor. The brand's journey parallels Villaseñor's, chronicling the evolution of a man from adolescence to maturity, and it debuted a presentation during Paris Men's Fashion Week for the Spring/Summer 2020 Collection.

R H U D E was founded by Rhuigi Villaseñor in 2015 as a design venture born out of Los Angeles, balancing luxury techniques with streetwear elements and showcased as ready-to-wear collections. Designed from a narrative standpoint, the brand is both a reflection of modern socioeconomics and personal stories as Villaseñor came to Los Angeles. A recurring theme season-to-season, R H U D E combines American iconography with nostalgic references, a visual commentary on Los Angeles style and culture itself. Villaseñor studied art history shortly after graduating high school and was an understudy/intern to Shaun Samson. With no formal training specific to fashion design, he credits his understanding of garments and construction to growing up with a mother who was a tailor, providing a foundation and understanding of how to build each piece and the subsequent stories told with each collection. RHUDE's journey parallels Villaseñor, chronicling the evolution of a man from adolescence to maturity, a narrative reflected each collection as both the Creative Director and brand continue to grow up with its ever-expanding fanbase, culminating in the most recent debut presentation during Paris Men's Fashion Week for the Spring/Summer 2020 Collection.

Balancing luxury techniques with streetwear elements, designed from a narrative standpoint as a visual commentary on Los Angeles style and culture.

• OKLAHOMA 66 TEE

  Custom-fit vintage wash cotton short sleeve tee-shirt with Rhude "Oklahoma Rte 66" graphics printed at front chest and on back. 100% cotton.

• DU MONDE 91 TEE

  Custom-fit vintage wash cotton short sleeve tee-shirt with Rhude "Du Monde 91" graphics printed at front chest with a clean back. Designed in collaboration with Harrods. 100% cotton.

1. 1R H U D Erh-ude.com
2. 2About The Brand – R H U D Erh-ude.com
3. 3OKLAHOMA 66 TEE – R H U D Erh-ude.com
4. 4DU MONDE 91 TEE – R H U D Erh-ude.com