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Rising Production

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Rising Production is a Japanese talent agency and entertainment management company known for representing prominent music artists, actors, and comedians.

Last updated August 26, 2026

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Overview

Rising Production is a Japanese entertainment-management and talent-agency brand headquartered in Tokyo. The company was established in July 1985 in Minato by Tetsuo Taira, who later became known in the production business by the pseudonym Jonny Taira. Its first represented talent was Japanese idol and singer Yoko Oginome. Oginome's success helped establish Taira as a producer and gave the young agency an early foothold in Japan's idol and popular-music industries. The agency expanded its roster during the late 1980s and early 1990s. Kaori Sakagami joined after being invited to an Oginome concert in Nagasaki Prefecture, and Alisa Mizuki became another notable early signing in 1991. A particularly important development came in 1992, when the company formed a partnership with the Okinawa Actors School. That relationship supplied a significant stream of emerging performers and contributed to the formation of Super Monkey's. The group later developed into the careers of Namie Amuro and MAX, two of the company's most commercially visible acts. Other performers associated with the Okinawa pipeline included Speed, Da Pump, Rina Chinen, Daichi Miura, and Folder 5. Rising Production became especially prominent during the mid-to-late 1990s, when Namie Amuro, MAX, Speed, and Da Pump achieved broad popularity in Japan. The agency's role extended beyond simply booking performers: it developed and managed musical talent, supported recording and promotional activities, and built a recognizable production system around pop groups and solo artists. Although music remained its central activity, the company gradually broadened its business to include actors and comedians. The company experienced a major organizational and reputational disruption in the early 2000s. Founder Tetsuo Taira was arrested for tax evasion in 2001. During this period, the business changed its name to Freegate Promotion on September 1, 2001, and then adopted the name Vision Factory in 2002 while Taira's trial was underway. Taira served a 30-month prison sentence and subsequently returned to the company. The partnership with the Okinawa Actors School ended in 2003. Under the Vision Factory identity, the company continued developing its media and music activities. In 2006 it launched the Vision Cast website and established the Rising Records label, extending its presence into online distribution and recorded music. On December 11, 2014, the agency announced that it would return to its original Rising Production name. Rising Production has also organized charitable events connected with major disasters, including the 2011 Great East Japan earthquake, Typhoon Haiyan in the Philippines in 2013, and the 2016 Kumamoto earthquakes. The company's public identity is therefore associated with artist management, music production, entertainment promotion, and occasional social-support initiatives. Available reference material does not establish a current executive roster, ownership structure, financial results, or a current official website URL.

History

Rising Production began in July 1985 in Minato, Tokyo, under the leadership of Tetsuo Taira. The agency's first talent was singer and idol Yoko Oginome. Her success helped Taira establish himself as a producer and gave the company an early platform in Japan's commercial idol and music industries. During the second half of the 1980s, the roster expanded, including Kaori Sakagami, who joined after attending an Oginome concert in Nagasaki Prefecture. Alisa Mizuki joined the agency in 1991. The company's most consequential development occurred in 1992, when it partnered with the Okinawa Actors School. The partnership produced Super Monkey's, a group that later developed into the careers of Namie Amuro and MAX. The relationship also helped bring forward acts including Speed, Da Pump, Rina Chinen, Daichi Miura, and Folder 5. Through this talent-development connection, Rising Production became closely associated with a generation of Japanese pop performers who achieved substantial mainstream visibility during the 1990s. The agency reached its greatest public prominence in the mid-to-late 1990s. Namie Amuro, MAX, Speed, and Da Pump were among the acts whose successes made Rising Production a significant force in Japanese popular music. Its activities centered on artist representation and production, but the business gradually broadened beyond music to include actors and comedians. In 2001, founder Tetsuo Taira was arrested for tax evasion. The company changed its name to Freegate Promotion on September 1 of that year. During Taira's trial, it adopted the name Vision Factory in 2002. Taira received a 30-month prison sentence and later returned to the company. The agency's partnership with the Okinawa Actors School ended in 2003, closing an important phase of its talent-development history. Vision Factory continued operating under its new identity and developed additional media activities. In 2006 it opened the Vision Cast website and launched the Rising Records label. These initiatives reflected an effort to extend the business beyond traditional artist management into online content and music releases. On December 11, 2014, the agency announced a return to its original Rising Production name. The company has also staged charitable events related to natural disasters and humanitarian emergencies. Documented beneficiaries and causes include victims of the 2011 Great East Japan earthquake, those affected by Typhoon Haiyan in the Philippines in 2013, and victims of the 2016 Kumamoto earthquakes. The available reference material does not provide a detailed account of the agency's current ownership, leadership, financial condition, roster, or corporate website. Its documented historical profile is that of a Japanese talent agency rooted in pop-music management and later active across broader entertainment categories.

  • 2014

    The agency returns to the Rising Production name

    [1]

    The company announces on December 11 that it will restore its original name.

  • 2006

    Vision Cast and Rising Records are launched

    [1]

    Vision Factory opens the Vision Cast website and establishes the Rising Records label.

  • 2003

    Okinawa Actors School partnership ends

    [1]

    The agency terminates its partnership with the Okinawa Actors School.

  • 2002

    The company becomes Vision Factory

    [1]

    During Taira's trial, Freegate Promotion adopts the Vision Factory name.

  • 2001

    The agency adopts the Freegate Promotion name

    [1]

    The company changes its name on September 1 amid the tax-evasion case involving founder Tetsuo Taira.

  • 1992

    Partnership with Okinawa Actors School begins

    [1]

    The partnership helps develop Super Monkey's and a wider group of successful performers.

  • 1991

    Alisa Mizuki joins the agency

    [1]

    Rising Production signs emerging performer Alisa Mizuki.

  • 1985

    Rising Production is founded

    [1]

    Tetsuo Taira establishes the agency in Minato, Tokyo, in July 1985.

  • 1985

    Yoko Oginome becomes the first represented talent

    [1]

    The agency begins its talent-management activities with Japanese idol and singer Yoko Oginome.

Products and positioning

A Japanese talent-management and entertainment-production agency with a historical concentration in pop music and idol development, later expanded to actors, comedians, digital media, and recorded-music activities.

  • Professional services · 1985

    Talent management

    Rising Production's core activity is the representation and career management of entertainment talent. Its historical roster has included solo singers, idol groups, bands, actors, and comedians. The agency supports artist development, production, appearances, and related promotional work.

  • Record label · 2006

    Rising Records

    Rising Records was established in 2006 while the company operated under the Vision Factory name. It represented the agency's recorded-music and label activities, complementing its talent-management business.

  • Digital media · 2006

    Vision Cast

    Vision Cast was a website launched by Vision Factory in 2006. It extended the company's entertainment presence into online content and digital media, although the available reference does not provide details about its later operation.

Controversies

  • 2001

    Founder arrested for tax evasion

    Founder Tetsuo Taira was arrested for tax evasion. The episode was followed by successive corporate name changes, first to Freegate Promotion and then to Vision Factory, while his trial proceeded. Taira later served a 30-month prison sentence and returned to the company.

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Marketing campaigns

  • 2016Kumamoto earthquake charity events

    Japan

    Rising Production hosted charitable events for people affected by the 2016 Kumamoto earthquakes.

    Outcome. The events contributed to earthquake-related relief efforts; detailed results are not provided.

  • 2013Typhoon Haiyan charity events

    Japan · Philippines

    The agency organized charity activity connected with relief for victims of Typhoon Haiyan in the Philippines.

    Outcome. The activity supported disaster relief, but the available source does not state a monetary result.

  • 2011Great East Japan earthquake charity events

    Japan

    Rising Production hosted charitable events to support people affected by the Great East Japan earthquake and its associated disaster.

    Outcome. The events formed part of the agency's disaster-relief and benefit activities; specific proceeds and attendance figures are not available in the reference material.

Brand decisions

  • 2014

    Restore the Rising Production nameStrategy

    Background

    After operating under Freegate Promotion and Vision Factory, the agency revisited its original identity.

    Action taken

    On December 11, 2014, the company announced that it would revert to the Rising Production name.

    Aftermath

    The brand again became known as Rising Production, although the available source does not explain the detailed business rationale.

  • 2006

    Expand into digital media and recorded musicProduct launch

    Background

    Vision Factory sought to extend its entertainment operations beyond conventional talent representation.

    Action taken

    The company launched the Vision Cast website and established the Rising Records label.

    Aftermath

    These initiatives broadened the company's documented activities into online media and label operations.

  • 2002

    Adopt the Vision Factory identityStrategy

    Background

    The renaming followed the Freegate Promotion period and took place while the founder's tax-evasion trial was underway.

    Action taken

    The agency began operating under the Vision Factory name.

    Aftermath

    The company continued its entertainment activities under Vision Factory until announcing a return to Rising Production in 2014.

  • 2001

    Rename the agency Freegate PromotionStrategy

    Background

    The company changed its name after founder Tetsuo Taira's arrest for tax evasion.

    Action taken

    The agency adopted the Freegate Promotion name on September 1, 2001.

    Aftermath

    The company changed its name again to Vision Factory in 2002 during Taira's trial.

Sources1 sources

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