Riwa is a Chinese brand specializing in hair styling tools, including straighteners, curlers, and hair dryers.
Last updated September 1, 2026
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Overview
Riwa is a brand that offers a range of hair styling products, including straightening, curling, volumizing, men's styling, hair dryers, and grooming tools. The brand emphasizes technology and aesthetics, with a focus on user experience and product design.
History
Riwa is a brand that entered the market in 2012. In 2017, the first hair-protective curling iron RB-8512 was born, leading the industry into the hair-protective curling era. In 2018, the brand became a national standard compilation unit. In 2020, the cat paw crimper became a popular online product. In 2021, the men's straightener RB-8250 was launched. By 2024, the brand has accumulated over 200 patents and ranks first in the crimper segment.
Products and positioning
Riwa 32MM Automatic Curling Iron
A curling iron designed for effortless curls.
Riwa 32MM Ice Cream Crimper
A crimper for natural, relaxed waves.
Riwa Negative Ion Arc Corn Clamp
A styling tool for adding volume at the roots.
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