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Rockit Apple

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Rockit™ apple is a New Zealand-grown miniature apple brand marketed as a convenient, healthy on-the-go snack.

Last updated September 15, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Rockit™ apple is a miniature apple brand grown in Heretaunga, on the East Coast of New Zealand's North Island. The brand describes its apples as the world's first miniature apple, as recognised by the United Nations Economic Commission For Europe, and markets them as a delightfully sweet and crisp, conveniently sized healthy snack. Rockit™ apples are carefully picked, washed and packed into premium packaging designed to keep them cleaner, safer and fresher for longer. The brand states that its apples are enjoyed by consumers in more than 30 territories worldwide, and that it has a vision to be the world's most loved apple brand.

History

Rockit began as a tiny seed of an idea over 20 years ago. The brand states that through dedication, passion and ambition it has grown tree by tree and orchard by orchard into a global business with a vision to be the world's most loved apple brand. Its growing location is Heretaunga, on the East Coast of New Zealand's North Island, described by the brand as the fruit bowl of New Zealand. Rockit™ apples are now enjoyed by consumers in more than 30 territories worldwide.

Products and positioning

Healthy snacking made easy; the world's first miniature apple; vision to be the world's most loved apple brand.

  • Rockit™ apple

    A miniature apple described as delightfully sweet and crisp, carefully picked, washed and packed into premium packaging so it stays cleaner, safer and fresher for longer.

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