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Rogers Cable

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Rogers Cable is the Canadian cable-television and broadband operating division of Rogers Communications.

Last updated August 31, 2026

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Overview

Rogers Cable is the cable-television and broadband business associated with Rogers Communications, one of Canada's largest communications groups. Its roots lie in the expansion of Rogers into cable-system ownership during the late 1960s, when the company obtained licences covering substantial parts of Toronto. The business grew through a long series of acquisitions, exchanges and system integrations, eventually creating a large Eastern Canadian service footprint. A pivotal transaction occurred in 1979, when Ted Rogers acquired control of Canadian Cablesystems, whose operations included systems serving communities such as North York, Oshawa, Whitby, London, Kitchener-Waterloo, Cambridge, Brantford and Newmarket. Rogers added Premier Cable in 1980, gaining systems in Vancouver and Ontario as well as interests in Ireland. The company also briefly entered the United States through cable franchises and acquisitions, but those assets were later transferred to other operators. The 1994 acquisition of Maclean-Hunter substantially expanded Rogers' Canadian cable holdings and reinforced its position as a national industry participant. Rogers later rationalized its geographic footprint. In 2000, it exchanged Western Canadian systems with Shaw Communications for properties in Ontario and New Brunswick, leaving Rogers concentrated primarily in Eastern Canada. The company subsequently expanded in selected markets through transactions involving operators such as Cable Atlantic, Compton Communications, Aurora Cable Internet, Source Cable and Mountain Cablevision. Rogers' 2023 acquisition of Shaw Communications restored Western Canadian cable assets to the broader Rogers corporate portfolio, although the historical Rogers Cable brand and operating structures have evolved over time. The service has traditionally offered linear television, specialty channels, pay television, broadband Internet and local community programming. Its community channels operate under Rogers TV in English-speaking markets and TV Rogers in French-speaking areas. Rogers Cable has also been associated with a significant ownership interest in CPAC, Canada's public-affairs cable channel. Earlier retail activities included Rogers Video and Rogers Plus stores, but movie and game rentals were discontinued in 2012 as retail locations shifted toward telecommunications and media services. Technology has been a major part of the business's later development. Rogers introduced 4K-capable set-top boxes beginning in 2015 and launched Ignite TV in 2018 using Comcast's X1 platform. Ignite offered cloud recording, voice control and a unified interface for linear television and online video. Existing digital-cable customers began migrating to the platform in 2019. Following a deeper technology relationship with Comcast announced in 2024, Rogers began rebranding Ignite products as Rogers Xfinity. As of October 2024, Rogers Cable's consumer-facing television and broadband services increasingly operate under the Rogers Xfinity identity, while Rogers Cable remains the recognized historical and operating description for the cable division.

History

Rogers entered Canadian cable television during the late 1960s after securing licences covering much of Toronto. The business expanded by acquiring and consolidating local systems rather than relying solely on organic construction. In 1979, Ted Rogers purchased a controlling interest in Canadian Cablesystems, adding systems in several Ontario communities. The following year, Rogers acquired Premier Cable, which held operations in Vancouver and Ontario together with Irish investments. Rogers sold its Irish interests in 1986. The company briefly pursued cable operations in the United States. In 1981 it obtained franchises in California, Minneapolis and Portland and purchased a San Antonio system. These assets were later transferred to Paragon Cable in 1989 for more than US$1 billion; Paragon was subsequently acquired by Time Warner Cable. Rogers' 1994 acquisition of Maclean-Hunter was a defining Canadian expansion and also brought temporary United States cable holdings that were sold to Comcast. Rogers and Shaw later divided their geographic responsibilities. In March 2000, they agreed to exchange systems, with Rogers transferring British Columbia properties and receiving Shaw systems in Ontario and New Brunswick. The arrangement produced more coherent Eastern and Western Canadian footprints. Rogers continued to add selected systems, including Aurora Cable in York Region, and entered Newfoundland and Labrador through Cable Atlantic. Its Ontario presence grew through acquisitions involving operators such as Compton Communications, Source Cable, Kincardine Cable and Mountain Cablevision. In 2009, Rogers sued to challenge Shaw's proposed acquisition of Mountain Cablevision in Hamilton, arguing that the transaction breached an understanding that the companies would not encroach on one another's territories. The Ontario Superior Court dismissed the case, finding the alleged restriction problematic for competition and Rogers' projected harm speculative. The transaction proceeded, and in 2013 Shaw ultimately sold Mountain Cablevision to Rogers as part of a broader asset exchange. A 2010 corporate reorganization dissolved Rogers Cable as a distinct legal entity and absorbed its operations into Rogers Communications Partnership. The Rogers Cable name nevertheless continued to describe the group's cable business and consumer services. The company modernized its television infrastructure with 4K-capable equipment announced in 2015. It also introduced the Navigatr interface, which generated substantial customer criticism and was subsequently revised. Rogers had planned to develop its own IPTV platform, but in 2016 cancelled that project and selected Comcast's X1 platform. Ignite TV launched in 2018 with cloud DVR functions, voice control and an interface designed to combine broadcast and Internet video. Migration from legacy digital cable began in 2019. Rogers' acquisition of Shaw in 2023 returned Western Canadian cable assets to the corporate group. In 2024, an expanded relationship with Comcast led Rogers to begin rebranding Ignite offerings as Rogers Xfinity. The modern business therefore combines the historical Rogers cable footprint with newer broadband, cloud-TV and platform capabilities under a changing consumer brand.

  • 2024

    Ignite rebranded as Rogers Xfinity

    [1]

    Rogers began shifting the Ignite identity to Rogers Xfinity under an expanded Comcast technology relationship.

  • 2023

    Shaw acquisition completed

    [1]

    Rogers completed its acquisition of Shaw Communications, adding Western Canadian cable operations to the group.

  • 2018

    Ignite TV launch

    [1]

    Rogers launched a Comcast X1-based television platform under the Ignite TV name.

  • 2010

    Corporate reorganization

    [1]

    Rogers Cable ceased to exist as a separate legal entity and its operations were absorbed into Rogers Communications Partnership.

  • 2000

    System exchange with Shaw

    [1]

    Rogers exchanged Western Canadian systems for Shaw properties in Ontario and New Brunswick.

  • 1994

    Maclean-Hunter acquisition

    [1]

    Rogers acquired Maclean-Hunter, one of Canada's major cable operators at the time.

  • 1980

    Premier Cable acquisition

    [1]

    Rogers purchased Premier Cable and added systems in Vancouver and Ontario together with Irish investments.

  • 1979

    Canadian Cablesystems acquisition

    [1]

    Ted Rogers acquired control of Canadian Cablesystems, substantially expanding the company's Ontario cable holdings.

  • 1960

    Rogers obtains early Toronto cable licences

    [1]

    Rogers secured licences covering much of Toronto during the late 1960s, establishing an early foundation for its Canadian cable business.

Products and positioning

A large, integrated Canadian cable and broadband provider serving residential customers through television, Internet, community programming and related communications services.

  • Cable television

    Rogers Cable television

    The core service historically consisted of digital and specialty-channel television delivered over Rogers' cable systems. It served major urban and regional markets in Ontario, New Brunswick, Newfoundland and Labrador and selected neighbouring areas. The offering evolved from conventional cable packages toward digital set-top-box services and Internet-connected television platforms.

  • Internet access

    Broadband Internet

    Rogers operates cable-based broadband Internet services alongside television. The broadband business uses the same physical network and regional operating footprint as much of the cable television operation, with products and branding changing over time as Rogers modernized its network and integrated assets acquired through corporate transactions.

  • IPTV and connected television · 2018

    Ignite TV

    Launched in 2018, Ignite TV was based on Comcast's X1 platform. It combined linear channels and online video in a single interface and included cloud DVR functionality and a voice-enabled remote. Rogers began migrating legacy digital-cable customers to Ignite in 2019.

  • Connected television and broadband · 2024

    Rogers Xfinity

    Rogers Xfinity is the newer consumer-facing identity for services formerly marketed under the Ignite name. The brand reflects Rogers' expanded technology and licensing relationship with Comcast and is used for current television and broadband products in the Canadian markets covered by the rollout.

  • Community television

    Rogers TV

    Rogers TV is the English-language community-channel service associated with Rogers cable systems. It provides locally oriented programming and community coverage in markets served by the company.

  • Community television

    TV Rogers

    TV Rogers is the French-language community-channel identity used in relevant Rogers service areas, complementing the English-language Rogers TV operation.

Brand decisions

  • 2024

    Rebrand Ignite services as Rogers XfinityGeneration change

    Background

    Rogers expanded its technology relationship with Comcast and sought a consumer identity aligned with the licensed platform.

    Action taken

    Rogers began rebranding Ignite products as Rogers Xfinity.

    Aftermath

    The rebrand shifted the visible identity of Rogers' modern cable and broadband products while retaining the underlying Rogers operating business.

  • 2016

    Adopt Comcast's X1 platformStrategy

    Background

    Rogers had been developing an IPTV platform but decided that licensing an established technology platform was preferable.

    Action taken

    The company cancelled its internally planned IPTV project and adopted Comcast's X1 technology.

    Aftermath

    The platform became the basis for Ignite TV, which launched in 2018 and later evolved into Rogers Xfinity.

  • 2000

    Exchange Western and Eastern cable systems with ShawStrategy

    Background

    Rogers and Shaw sought more consistent regional footprints rather than operating dispersed systems across the country.

    Action taken

    Rogers transferred its British Columbia systems and received Shaw systems in Ontario and New Brunswick.

    Aftermath

    The exchange concentrated Rogers more heavily in Eastern Canada and Shaw in Western Canada until Rogers later acquired Shaw.

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