Roll Market
Israeli B2B and household supplier of disposable tableware, packaging, paper products and cleaning supplies, founded in 2019.
Last updated September 27, 2026
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Overview
Roll Market (רול מרקט) is an Israeli supplier of disposable products, packaging, paper goods and cleaning materials, serving both businesses and households. The company was founded in 2019 by Idan Tzitkin, who serves as founder and CEO. It operates as a private limited company (בע״מ) registered under company number 516103017. Its headquarters and self-pickup point are located at 7 HaYarmuch Street, Yavne, Israel. Roll Market positions itself as a one-stop source for foodservice and institutional consumables. Its catalog spans more than 3,000 products, including disposable tableware (cutlery, cups, plates, bowls), takeaway containers and boxes, pizza boxes, paper products and wipes, napkins, industrial and jumbo toilet paper, garbage bags, and a wide range of cleaning chemicals. The company also markets its own private-label cleaning line under the Cleanroll brand, offering products such as dish soap, floor cleaner, hand soap, degreaser, window cleaner, and bleach in 4-liter bulk formats. In addition, Roll Market offers branded and customized solutions, designing and personalizing products to meet the specific needs of individual businesses. The company serves over 2,000 customers and processes hundreds of orders daily. Its customer base includes leading food and restaurant chains, event halls and gardens, catering companies of all sizes, educational institutions across sectors, government offices and large organizations, small and medium-sized businesses, and private customers who value quality. Roll Market emphasizes three core advantages: excellent service, competitive pricing, and tailored solutions. Its service team provides fast professional responses, personal consulting on product selection, nationwide delivery, customized solutions for special requirements, and close support for large and complex orders. The company's procurement network and business relationships allow it to offer quality products at attractive market prices, with periodic promotions and flexible payment options for businesses. Roll Market's vision is to continue leading the disposable tableware market in Israel while maintaining high quality standards, constant innovation in products and service, fair and competitive pricing, expansion of environmentally friendly product lines, and development of new solutions for customers. The company is committed to environmental responsibility through expanding biodegradable and recyclable product ranges, collaborating with green suppliers, advising customers on eco-friendly alternatives, supporting community environmental initiatives, and creating a more sustainable operation. Its website features dedicated sections for eco-friendly and compostable products, reflecting this commitment. Roll Market operates primarily through its e-commerce website, rollmarket.co.il, which offers nationwide delivery (up to 7 business days, with a 39 ILS shipping fee and additional per-carton charges for oversized orders) and self-pickup by prior arrangement at its Yavne location (Sunday–Thursday, 10:00–16:00, up to 3 business days). The company's product range is priced for both professional and household buyers, with unit prices displayed per item and per 100 ml for liquids. Roll Market continues to expand its catalog and customer base, reinforcing its position as a leading supplier in Israel's disposable and cleaning products market.
History
Roll Market was founded in 2019 by Idan Tzitkin, who serves as the company's founder and CEO. The company was established as a private limited company (בע״מ) in Israel, registered under company number 516103017. From its base in Yavne, Roll Market built a business-to-business supply operation focused on disposable products, packaging, paper goods, and cleaning materials. In its early years, Roll Market developed an e-commerce platform at rollmarket.co.il, allowing both business and household customers to order products online with nationwide delivery or self-pickup. The company grew its catalog to over 3,000 products and expanded its customer base to more than 2,000 clients, processing hundreds of orders daily. Its customers include leading food and restaurant chains, event halls, catering companies, educational institutions, government offices, and small and medium-sized businesses. A key development was the introduction of the Cleanroll private-label line of cleaning chemicals, offering bulk 4-liter formats of dish soap, floor cleaner, hand soap, degreaser, window cleaner, and bleach. This allowed Roll Market to offer competitive pricing under its own brand. The company also expanded into custom-branded and personalized disposable products, designing solutions for businesses with specific needs. Roll Market has placed increasing emphasis on environmental responsibility, expanding its range of biodegradable and recyclable products, collaborating with green suppliers, and advising customers on eco-friendly alternatives. The website features dedicated sections for eco-friendly and compostable items. The company's stated vision is to continue leading Israel's disposable tableware market while maintaining quality, innovation, fair pricing, and environmental commitment. As of the latest available information, Roll Market remains a private company headquartered in Yavne, Israel, operating primarily through its online store and serving a diverse customer base across the country.
- 2019
Roll Market founded by Idan Tzitkin as a private limited company in Israel.
Launch of e-commerce website rollmarket.co.il.
Introduction of Cleanroll private-label cleaning products.
Catalog expands to over 3,000 products and customer base exceeds 2,000.
Products and positioning
One-stop B2B and household supplier of disposable products, packaging and cleaning supplies in Israel, emphasizing service, competitive pricing, and eco-friendly options.
Cleanroll Dish Soap 4L
Manual dishwashing liquid that cleans and shines dishes, leaves a refreshing scent, and protects hands. 4-liter bulk format for restaurants, cafes, and catering.
Cleanroll Floor Cleaner Premium 4L
Fragrant shampoo for thorough cleaning and shining of all floor types, marble, and ceramics. 4-liter economical format.
Roll 325 Jumbo Toilet Paper
Double-ply jumbo toilet paper, 12 units.
Roll 1000 Industrial Paper Roll
Industrial cellulose paper roll.
Disposable Cutlery Set Premium
Transparent premium cutlery set in black packaging, 400 units.
Pizza Box 30 cm
White pizza box, 30 cm, 100 units.
Premium White Napkins 40x40 cm
Premium white napkins, 40x40 cm, 2000 units.
PLA Cold Drink Cups 360 ml
Compostable PLA cups for cold drinks, 360 ml, 1000 units.
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