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RollWorks

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AdRoll ABM (formerly RollWorks) is an account-based marketing solution that connects data, teams, and tools to speed up sales cycles and close high-value deals.

Last updated September 2, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

RollWorks is now known as AdRoll ABM, an account-based marketing solution offered by AdRoll. It helps generate and close B2B pipeline with account-based marketing, enabling precise targeting of key accounts with full-funnel, AI-powered ad campaigns.

History

RollWorks is formerly known as AdRoll ABM, as stated on AdRoll's official website: 'AdRoll ABM (formerly RollWorks)'. It is an account-based marketing solution that connects data, teams, and tools to speed up sales cycles and close high-value deals.

Recent events

  • Reported

    RollWorks launches Sales Insights[2]

    RollWorks announced the launch of Sales Insights, a product that identifies spikes in account-based activity and delivers alerts to sellers through Salesforce and email.

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Sources2 sources

  1. 1Account-based Marketing and Advertising Solution | AdRolladroll.com
  2. 2RollWorks推出Sales Insightsprnewswire.com

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