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Belgian manufacturer of made-to-measure upholstered furniture, founded in 1961 in Eupen.

Last updated September 29, 2026

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Nov 4, 2026
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Overview

ROM AG is a Belgian company specialized in the production of made-to-measure upholstered furniture. It was founded in 1961 in Eupen, a town in the German-speaking Community of Belgium, and has built its identity around the craft of custom sofa manufacturing. The company markets its products under the rom1961 label, a name that references both its brand heritage and its founding year. ROM AG positions itself in the premium and custom furniture segment, offering made-to-measure upholstered seating rather than mass-produced standard models. Its official website emphasizes the idea of "more happy sofa moments" (Für mehr glückliche Sofamomente), suggesting a consumer-facing brand orientation focused on comfort and individual living spaces. The company operates a trade partner extranet, indicating a distribution model that includes specialized furniture retailers and trade partners rather than only direct-to-consumer sales. While the company is headquartered in Eupen, Belgium, its website is available in German and it addresses German-speaking markets, reflecting its location in Belgium's German-speaking region and its proximity to the German market. ROM AG remains an active manufacturer in the European upholstered furniture industry, with a history spanning more than six decades.

History

ROM AG was founded in 1961 in Eupen, Belgium, a town in the country's German-speaking Community. From its beginnings, the company focused on the production of made-to-measure upholstered furniture, a segment that requires close collaboration with customers and trade partners to adapt dimensions, fabrics, and configurations to individual living spaces. Over the decades, ROM AG developed its manufacturing capabilities around custom sofa production, building a reputation in the Belgian and neighboring German markets. The company adopted the rom1961 brand identity, linking its commercial name to its founding year and reinforcing a sense of heritage and continuity. ROM AG's official website presents the brand with the slogan "Für mehr glückliche Sofamomente" (For more happy sofa moments), positioning its products as contributors to everyday comfort and well-being. The site also provides an extranet for trade partners, indicating that the company works with a network of furniture retailers and professional partners. As of the available evidence, ROM AG remains an active Belgian manufacturer of made-to-measure upholstered furniture, headquartered in Eupen and serving primarily German-speaking markets in Belgium and Germany.

  • 1961

    ROM AG founded in Eupen, Belgium.

  • Company markets products under the rom1961 brand.

  • Official website offers an extranet for trade partners.

Products and positioning

Premium made-to-measure upholstered furniture manufacturer serving trade partners and consumers.

  • Made-to-measure upholstered furniture

  • Custom sofas

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