rom1961

rom1961 is a Belgian premium brand of fully customizable, made-to-measure upholstered furniture, created by ROM AG. The brand positions itself as a specialist in "Sofakomfort nach Mass" — sofa comfort made to measure — and its core proposition is that every sofa is built individually to the customer's specifications rather than selected from a fixed catalogue of standard sizes. The defining feature of the concept is a modular measurement system in 10 cm increments, which allows the length, depth and configuration of a sofa to be adapted precisely to the customer's room and body. Buyers can also choose the functions and features their sofa is equipped with, so that the finished piece matches both the home and the way it is used. The rom1961 collection includes a number of named sofa models, among them Tamour, Sari, Matheo, Sereno, Cosmo, Adora, Yoga and Delia. Beyond dimensions, the brand emphasizes comfort engineering: special upholstery constructions, selected fabrics and comfort functions are integrated into the sofas. Quality is presented as a long-standing promise — the company states that it has stood for guaranteed quality for more than 60 years — and it operates an in-house testing centre where furniture is checked for quality, safety and health before it reaches the market. Materials are chosen for durability and are processed with what the brand describes as precise workmanship. rom1961 sells through furniture retail partners rather than exclusively direct. Its website offers a 3D configuration tool that customers can use to plan their sofa, and in furniture stores rom1961 specialists work with customers to design their new sofa. The brand addresses a multilingual, multi-country audience: the official site is available in German, French, English and Dutch, with country-specific versions for Belgium (Dutch and French), Switzerland (French and German) and an international English edition, indicating a focus on Belgium, Germany, Switzerland, the Netherlands and international markets. The brand belongs to ROM AG, a Belgian furniture group, and is described as a premium Belgian brand of fully customizable made-to-measure furniture. Its market position sits at the upper end of the upholstered furniture segment, where the combination of individual dimensions, configurable functions and in-store consultation differentiates it from mass-produced sofa ranges. The brand identity is built around craftsmanship, measurable fit and tested quality rather than low price or fast fashion-style turnover.

rom1961 is a Belgian furniture brand created by ROM AG. The brand name incorporates the year 1961, and the company states on its official website that it has stood for guaranteed quality for more than 60 years, indicating a heritage in furniture manufacturing that reaches back to the early 1960s. The brand was established as a premium label for fully customizable, made-to-measure furniture, with the sofa as its central product. From its base in Belgium, rom1961 developed a distinctive manufacturing concept: sofas built to individual order in 10 cm increments. Rather than offering a limited set of standard sizes, the brand allows customers to define the dimensions, configuration and functions of their sofa, and to select upholstery and comfort features. This made-to-measure approach became the core of the brand's identity and its principal point of difference in the upholstered furniture market. Over time the brand built out a named collection of sofa models — including Tamour, Sari, Matheo, Sereno, Cosmo, Adora, Yoga and Delia — supported by comfort technologies such as specially engineered padding and fabrics. Quality assurance was institutionalized through an in-house testing centre where furniture is tested for quality, safety and health. The brand also developed digital planning tools, notably a 3D configuration system that lets customers design their sofa, complemented by in-store consultation with rom1961 specialists in partner furniture stores. rom1961 distributes through furniture retail partners and addresses several European markets. Its website is published in German, French, English and Dutch, with localized versions for Belgium (Dutch and French), Switzerland (French and German) and an international English edition, reflecting a footprint centred on Belgium, Germany, Switzerland and the Netherlands alongside international sales. The brand remains active and continues to be associated with its parent, ROM AG.

• Brand heritage begins; the company later states it has stood for guaranteed quality for more than 60 years.

• rom1961 is created by ROM AG as a premium Belgian brand of fully customizable made-to-measure furniture.

• The 10 cm increment made-to-measure sofa concept is established as the brand's core manufacturing approach.

• Named sofa collection expands to include models such as Tamour, Sari, Matheo, Sereno, Cosmo, Adora, Yoga and Delia.

• In-house testing centre is used to test furniture for quality, safety and health.

• 3D configuration tool is offered for planning a custom sofa, alongside in-store specialist consultation.

Premium Belgian made-to-measure sofa specialist, offering individually configured comfort in 10 cm increments with tested quality and in-store consultation.

• Tamour sofa

  A model in the rom1961 made-to-measure sofa collection.

• Sari sofa

  A model in the rom1961 made-to-measure sofa collection.

• Matheo sofa

  A model in the rom1961 made-to-measure sofa collection.

• Sereno sofa

  A model in the rom1961 made-to-measure sofa collection.

• Cosmo sofa

  A model in the rom1961 made-to-measure sofa collection.

• Adora sofa

  A model in the rom1961 made-to-measure sofa collection.

• Yoga sofa

  A model in the rom1961 made-to-measure sofa collection.

• Delia sofa

  A model in the rom1961 made-to-measure sofa collection.

1. 1Rom1961 | Sofakomfort Nach Maß.rom1961.com
2. 2rom1961wikidata.org