Rosedale Center

Rosedale Center is a regional shopping mall in Roseville, Minnesota, positioned between Minneapolis and Saint Paul and near several major highways. It serves a large suburban trade area in the northern Twin Cities region, with a population of nearly two million people, and is described as the area's second-busiest mall by foot traffic after the Mall of America. The property combines traditional department-store anchors, specialty retail, restaurants, entertainment, and open-air lifestyle components. The mall was developed on a 150-acre site that Donaldson's had acquired in 1952 for a shopping-center project that did not proceed. The location was later selected for a major enclosed mall because of population growth in northern Ramsey County. Rosedale was announced in 1966 and opened in 1969 as the third of the Dayton Hudson Corporation's Minnesota shopping-center developments using the “dale” naming pattern. It followed Southdale Center in Edina, opened in 1956 as the first fully enclosed shopping mall, and Brookdale Center in Brooklyn Center, opened in 1962. Ridgedale Center in Minnetonka followed in 1974. At opening, Rosedale was anchored by Dayton's and Donaldson's. JCPenney joined the property through a North Wing addition in 1976, while Montgomery Ward also operated at the mall during the 1970s. A large renovation completed in 1992 modernized the center, added a replacement Dayton's store, created new retail space from the former Dayton's building, and introduced two parking garages. Dayton's was converted to Marshall Field's in 2001 and later became Macy's. The former eastern anchor changed identities over time, operating as Donaldson's, Carson Pirie Scott, and Mervyn's before becoming vacant. The building was demolished in 2005 and replaced by the Plaza at Rosedale Center, an open-air lifestyle wing anchored by an AMC movie theater. The 14-screen AMC facility was completed in December 2006, following the plaza's dedication in November of that year. In 2015, the center announced another major expansion. The approximately 140,000-square-foot project opened on October 10, 2018, and included a Von Maur department store. Construction removed existing surface parking spaces but added a parking deck, producing a net increase in parking capacity according to the mall's documented history. The property also reflects the continuing turnover of American department-store retail. Herberger's, part of the Bon-Ton group, closed its Rosedale location on August 30, 2018, during the liquidation of the chain. The vacant anchor was eventually demolished in 2021. A Portillo's restaurant opened outside the mall in January 2019, extending the broader retail and dining offer around the center. Construction of a new flagship Dick's Sporting Goods store on the former Herberger's site was completed in 2024. Rosedale has also been used for retail experimentation. During the 2009 Christmas season, its Macy's became the first Macy's location in Minnesota to offer 24-hour shopping, following the retailer's practice at selected stores in other markets. In May 2020, the mall and nearby businesses were looted during protests following the killing of George Floyd. Despite changes in anchor tenants and the pressures affecting enclosed malls, Rosedale remains an active regional retail and entertainment destination.

Rosedale Center developed from Dayton Hudson Corporation's strategy of building large enclosed shopping centers in the Minneapolis–Saint Paul region. The site's history began before the mall itself: Donaldson's purchased approximately 150 acres in Roseville in 1952 with plans for a shopping center, but that earlier project was never developed. By the 1960s, growth in northern Ramsey County made the area attractive for a major regional mall. The Rosedale project was first announced in 1966 with Dayton's and Donaldson's planned as its principal department-store anchors. The mall opened in 1969 as the third property in the Dayton Hudson “dale” group. Southdale Center in Edina had opened in 1956, and Brookdale Center in Brooklyn Center followed in 1962. Rosedale was later followed by Ridgedale Center in Minnetonka in 1974. This development sequence connected several major suburban retail nodes around the Twin Cities and established Rosedale as a central destination for communities north of Minneapolis and Saint Paul. Rosedale's original anchors were Dayton's and Donaldson's. The property expanded during the 1970s, adding JCPenney as part of a North Wing project in 1976 and also accommodating Montgomery Ward. The mall underwent a major renovation completed in 1992. That program included a new Dayton's store, conversion of the former Dayton's footprint into additional retail space, and construction of two parking garages. As department-store brands changed, Dayton's became Marshall Field's in 2001 and was subsequently converted to Macy's. The eastern anchor also passed through several identities—Donaldson's, Carson Pirie Scott, and Mervyn's—before becoming vacant. The vacant eastern anchor was demolished in 2005. In its place, developers created the Plaza at Rosedale Center, an open-air lifestyle area designed to broaden the property beyond a conventional enclosed mall. The plaza was dedicated in November 2006, and its 14-screen AMC theater was completed the following month. This redevelopment added entertainment and outdoor-oriented circulation to the center's tenant mix. The mall pursued another substantial expansion after announcing a project in 2015. The approximately 140,000-square-foot addition opened on October 10, 2018, and included Von Maur as a new department-store anchor. The construction removed 369 existing parking spaces, but a new parking deck added 450 spaces, resulting in a documented net gain of 81 spaces. The expansion represented an effort to refresh the property and attract higher-end department-store and specialty-retail traffic as the regional mall sector faced increased competition from e-commerce and changing consumer behavior. The period also brought anchor-store contraction. Bon-Ton's liquidation of its Herberger's chain resulted in the closure of the Rosedale location on August 30, 2018. The former anchor remained vacant until its demolition in 2021. A Portillo's opened outside the mall on January 28, 2019, adding a prominent restaurant to the surrounding commercial environment. In 2024, construction was completed on a new flagship Dick's Sporting Goods store at the former Herberger's site, replacing vacant department-store space with a large-format sporting-goods use. Rosedale has supported both traditional retail operations and promotional experiments. During the 2009 Christmas season, the mall's Macy's became the first Macy's store in Minnesota to operate around the clock, reflecting the retailer's holiday traffic strategy. In May 2020, the mall and nearby stores were looted during protests that followed the killing of George Floyd. Rosedale continues to operate as an active regional shopping and entertainment center, with Macy's, Von Maur, JCPenney, AMC Theatres, and Dick's Sporting Goods identified as principal anchors in the documented source material.

• 2024

  Dick's Sporting Goods flagship completed

  [1]Rosedale Centeren.wikipedia.org

  A new flagship Dick's Sporting Goods store was completed at the former Herberger's anchor site.

• 2018

  Expansion with Von Maur opens

  [1]Rosedale Centeren.wikipedia.org

  A roughly 140,000-square-foot expansion opened on October 10 and added Von Maur. A parking deck produced a net increase in parking capacity.

• 2006

  Plaza at Rosedale Center opens

  [1]Rosedale Centeren.wikipedia.org

  The open-air Plaza at Rosedale Center was dedicated in November, with its 14-screen AMC theater completed in December.

• 2005

  Former eastern anchor demolished

  [1]Rosedale Centeren.wikipedia.org

  The vacant building that had housed Donaldson's, Carson Pirie Scott, and Mervyn's was demolished for a new lifestyle-oriented redevelopment.

• 2001

  Dayton's becomes Marshall Field's

  [1]Rosedale Centeren.wikipedia.org

  The Dayton's department-store anchor changed its trading name to Marshall Field's and later became Macy's.

• 1992

  Major renovation completed

  [1]Rosedale Centeren.wikipedia.org

  The mall completed a major renovation that added a new Dayton's, repurposed the former store space, and built two parking garages.

• 1976

  JCPenney joins the North Wing

  [1]Rosedale Centeren.wikipedia.org

  A North Wing addition brought JCPenney to the center; Montgomery Ward also operated at the mall during this period.

• 1969

  Rosedale Center opens

  [1]Rosedale Centeren.wikipedia.org

  The mall opened in Roseville as the third Dayton Hudson “dale” shopping-center development.

• 1966

  Rosedale project announced

  [1]Rosedale Centeren.wikipedia.org

  The planned enclosed mall was announced with Dayton's and Donaldson's expected to serve as anchor stores.

• 1952

  Donaldson's acquires the future mall site

  [1]Rosedale Centeren.wikipedia.org

  Donaldson's purchased a roughly 150-acre Roseville tract for a proposed shopping center, although the original development did not proceed.

A major suburban regional shopping and entertainment destination serving the northern Twin Cities, combining established department-store anchors with specialty retail, dining, cinema, and open-air lifestyle space.

• Department store

  Macy's

  Macy's is one of Rosedale Center's principal department-store anchors. The location descends from the original Dayton's anchor, which became Marshall Field's in 2001 and was later converted to Macy's. Its merchandise scope includes apparel, accessories, beauty, home goods, and other department-store categories.

• Department store · 2018

  Von Maur

  Von Maur became an anchor through the mall's approximately 140,000-square-foot expansion, which opened in 2018. The department store broadens Rosedale's apparel, accessories, home, beauty, and service offering and supports the center's positioning as a full-scale regional shopping destination.

• Department store · 1976

  JCPenney

  JCPenney joined Rosedale Center through the North Wing addition in 1976. As a traditional department-store anchor, it contributes broad apparel, accessories, home, beauty, and family-oriented merchandise to the mall's tenant mix.

• Cinema and entertainment · 2006

  AMC Theatres Rosedale 14

  The 14-screen AMC theater was developed as the principal entertainment anchor of the open-air Plaza at Rosedale Center. Completed in 2006, it helped diversify the property from shopping alone by adding a movie-going destination and evening traffic.

• Sporting-goods retailer · 2024

  Dick's Sporting Goods

  A new flagship Dick's Sporting Goods store was completed in 2024 on the former Herberger's anchor site. The large-format sporting-goods use replaced vacant department-store space and represents the center's continuing adaptation of anchor real estate.

• Open-air lifestyle retail and entertainment district · 2006

  Plaza at Rosedale Center

  The Plaza at Rosedale Center is an open-air lifestyle wing created after demolition of the former eastern anchor. Dedicated in 2006, it added outdoor-oriented retail and dining space and included the AMC theater as its principal entertainment component.

• 200924-hour holiday shopping at Macy's

  Minnesota

  Macy's operated its Rosedale Center store around the clock during the Christmas shopping season, extending access during a high-volume retail period.

  Outcome. The store was identified as the first Macy's location in Minnesota to offer 24-hour shopping.

  Source

• 2021

  Clear the former Herberger's anchorStrategy

  Background

  Herberger's closed in 2018 during the Bon-Ton liquidation, leaving its anchor building vacant.

  Action taken

  The vacant Herberger's building was demolished.

  Aftermath

  The site was subsequently used for a new flagship Dick's Sporting Goods store, completed in 2024.

  Source

• 2015

  Approve a major retail expansionStrategy

  Background

  Rosedale Center pursued a substantial refresh and sought to add new anchor and specialty-retail capacity.

  Action taken

  The center announced an approximately 140,000-square-foot expansion that included Von Maur and a new parking deck.

  Aftermath

  The expansion opened on October 10, 2018. Although 369 existing parking spaces were removed, 450 spaces were added in a deck, for a reported net gain of 81 spaces.

  Source

• 2005

  Redevelop the vacant eastern anchor siteStrategy

  Background

  The eastern anchor had passed through several department-store identities and was vacant before redevelopment.

  Action taken

  The building was demolished and replaced by the open-air Plaza at Rosedale Center, including an AMC cinema.

  Aftermath

  The project expanded the property into lifestyle retail and entertainment and was dedicated in 2006.

  Source

1. 1Rosedale Centeren.wikipedia.org