Rotho
Rotho is a Swiss-rooted manufacturer of design-oriented and sustainable plastic consumer goods, producing storage, laundry, kitchen, waste, office, baby, and pet products since 1889.
Last updated September 15, 2026
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Overview
Rotho is one of the leading manufacturers of design-oriented and sustainable plastic consumer goods in Europe. The company develops, produces, and distributes high-quality products that bring order to the kitchen, living room, bathroom, children's room, or garage. Its tradition began in 1889 with the entrepreneurial spirit of Robert Thoma, who began producing handcrafted items using his own hydroelectric power. Rotho combines the stability of a family business with the entrepreneurial spirit and innovative drive of its founder, and states that it has been developing, producing, and selling high-quality and innovative products since 1889. The company emphasizes Swiss quality and Swiss design, with design and functionality coming first. It reports sustainability progress: in 2024, 40% of all Rotho products in its webshop were made from recycled plastic, rising to 41% in 2025. Its 'Zero Waste Vision' includes a goal to cut Scope 3 emissions by 30% until 2032. Rotho's product range spans storage, laundry and housekeeping, kitchen and pantry, waste collection, office, baby products, and pets, organized under collections such as WOP, My Paper, Albula, Maloja, Fresh, Loft, Paso, Memory, Domino, Brisen, Evo, Clear, Country, Ela, and Cauma.
History
Rotho's tradition began in 1889 with the entrepreneurial spirit of Robert Thoma, who began producing handcrafted items using his own hydroelectric power. The company states that it has been developing, producing, and selling high-quality and innovative products since 1889. Since its founding, Rotho has combined the stability of a family business with the entrepreneurial spirit and innovative drive of its founder. With Swiss roots and a global perspective, Rotho now crafts solutions for customers worldwide. In the last three years, Rotho has launched over 60 products. In 2024, 40% of all Rotho products in its webshop were made from recycled plastic; in 2025, this figure was 41%. Rotho's 'Zero Waste Vision' includes a goal to cut Scope 3 emissions by 30% until 2032.
Products and positioning
One of the leading manufacturers of design-oriented and sustainable plastic consumer goods in Europe, combining quality, functionality, and sustainability with Swiss design and a family-business heritage.
WOP Wardrobe Organizer
Wardrobe organizer; also available as starter sets such as a 5-piece set and a 10-piece set for PAX.
MyPaper
Document organization line including the MY PAPER Plus Inbox document organiser and the Set Inbox + Archivbox MY PAPER Plus.
MALOJA
Collection including the MALOJA Storage Box 20 l.
ALBULA
Collection including the ALBULA Recycling waste system 25 l.
LOFT
Collection including Premium Storage Containers in 1L and 1.5L sizes.
JONA
Laundry Basket 39L.
YUMA
Diaper Bin and Diaper Bin Bags YUMA 6-Month Bundle (2 rolls).
BELLA BAMBINA
Hygienic Bin for Diapers and Children's Potty.
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