Rover (marque)
A historic British automobile marque that produced cars and SUVs, now defunct.
Last updated November 4, 2026
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Overview
Rover is a British automobile marque that originated in 1904, initially producing bicycles before transitioning to cars. The brand was owned by several companies, including British Leyland, British Aerospace, and BMW, and eventually went bankrupt in 2005. Rover was known for mid-size sedans and SUVs, such as the Rover 75 and early Land Rover models. Production ceased in 2005, and assets were sold off.
Products and positioning
A mid-to-high-end traditional British car marque
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